Customer Attitudes Are Affecting Service Delivery
Companies today are struggling with not just providing a good or excellent customer service. They now are searching for ways to provide the best customer service possible in order to stay competitive in a globally competitive marketplace.
One of the biggest challenges for many organizations is that customer behavior continues to evolve as society has become more mobile, technology-driven and frugal following the recent recession. Add to the mix a more diverse consumer base that, in many instances displays needs, wants and expectations that differ from the past and you have a situation in which customer service representatives or service providers in all industries are rethinking the way that they deliver customer service.
Here are some recent study findings that indicate a changing consumer environment:
“Channel usage rates are also quickly changing: we’ve seen a 12% rise in web self-service usage, a 24% rise in chat usage, and a 25% increase in community usage for customer service in the past three years.” Leggett, K., Forrester’s Top 15 Trends For Customer Service In 2013, January 14, 2013.
“…speed of service more important now, regardless of whether they are on the phone, web, or at the service location:
- 66% of people said valuing their time was the most important thing a company can do for good online customer service.
- 42% of customers find repeating information to be their biggest frustration with call centers followed by waiting on hold at 17%.” http://www.business2community.com/customer-experience/top-10-customer-service-trends-for-2013-0371272#xkCHPtrz0mZ3Lq1u.99.
In essence, people are more likely to use technology to obtain products and services and less likely to tolerate substandard or slow levels of service in today’s fast-paced world of many choices. When your competitor is literally a mouse click or touchpad away, you cannot afford to be complacent or view the customer at the same level you might have in the past.
About Robert C. Lucas
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
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