Powerful Strategies for Strong Internal Customer Relationships

Internal customers are organizational or contracted employees to whom you provide information, products, and services. These people typically use what you offer to deliver service to their customers. Unfortunately, many employees fail to realize the importance of developing powerful strategies for building and maintaining strong internal customer relationships. That is too bad because internal customers are just as important as those outside the organization. Still, some employees fail to realize that everyone in the organization is a customer service provider, even if they work behind the scenes in a support function. This is why you should never forget that you are an important part of the customer service chain no matter what your job title.

The following are powerful strategies for building and maintaining strong internal customer relationships.

Develop positive relationships. Make an effort to greet others pleasantly each day and display common courtesies such as saying “please” and “thank you.” Do not forget the power of such simple acts. The impact of your success and that of your internal customers depends on the strength of your internal relationships.
Listen objectively. When another employee has an idea, take the time to listen and discuss it. This is especially true when it affects external customers. Keep an open mind and consider the merits of what is offered before responding or making a decision on any action needed.
Take time to get to know more about your internal customers. Possibly takes breaks with your internal customers. Go to lunch or talk before or after work in order to get to know them as a person and not just as another employee. People are more likely to provide better internal customer service when they like the person they are serving. Learn about customers on a personal level and about the job that they do. This can lead to a better understanding of what they might have to offer and how you might be able to assist them. The result might be that your job and service to your customers might become easier. Taking these simple steps can also give you a better understanding of the organizational structure and departmental functions.
Show appreciation for the help provided by others. If someone goes out of his or her way to assist you, take the time to acknowledge it. This could be a text or email message, or more powerfully, a hand-written note. Depending on the effort of the person, perhaps give a small reward. For example, give a hand-baked jumbo cookie along with a personalized thank-you note for any extra effort they provide to help you.
Acknowledge the contributions of others. Most people like to be appreciated. An important thing to remember is that you should always give credit for work done by others and never claim it as your own. The latter can lead to resentment and actually get you fired.
Avoid office politics and gossip. One of the quickest ways to get a bad workplace reputation is to become the person who acts like a pollinating bee. Do not move from one person to the next sharing stories that you have collected about things that are going on in the office or with another employee. That type of behavior can quickly tarnish your reputation. Such actions cause loss of productivity time that you can use to better serve your customers. They can also, gain you a reputation as someone who is not trustworthy or is unprofessional.
Respect diversity. Today’s customer base is diverse including people all shapes, sizes, abilities, and backgrounds. Employees must learn about and appreciate people and groups who may look different in order to appreciate varying views, values, and beliefs. This pertains to both external and internal customers. Since we spend the major part of our lives interacting with others in workplace and job situations, everyone benefits from a better understanding of people. Just because someone might look or act differently, have an accent, or not have the same knowledge or abilities as you does not mean there is something wrong with him or her. Embrace and respect diversity for the benefit of all internal and external customers.
Help others. Even if it means you have to put out extra effort, take the time to assist your internal customers. If you cannot do so immediately, negotiate a time when you can help. People will likely remember your generosity and willingness to assist them when a time comes where you need help.
Be reliable. Whenever you commit to something, you should follow through by delivering as promised. This includes meeting deadlines for information needed by others in your organization. In many cases, someone might request materials or products needed to serve their external customer(s). If the need is not addressed in a timely manner, external customers may become dissatisfied and the trust with your internal customer can be lessened. Another potential effect is that those internal customers may be penalized for poor performance. Ultimately, your failure to meet deadlines can also cause the organization to lose business revenue and suffer ill effects from negative publicity. Likely, this chain of events will have negative consequences for you.

The powerful strategies for building and maintaining strong internal customer relationships in this article are important to your success. While they can help improve relationships, continue to search for additional ideas. That can improve your ability to deliver stellar service to all customers.

The books Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative provide additional powerful strategies for building and maintaining strong internal customer relationships and for delivering stellar service to internal and external customers.

Characteristics of Organizations with Strong Customer Service Cultures

by Robert W. Lucas

Characteristics of Organizations with Strong Customer Service Cultures

Many organizations struggle to gain and maintain strong customer and brand loyalty. However, what they often fail to do right is to create a service culture that nurtures and supports customers.

The following are some common characteristics for leading-edge customer-focused organizations that you might use to help create a positive customer service culture in your own organization.

They have and support internal customers (for example, peers, co-workers, bosses, subordinates, people from other areas of their organization) and/or external customers (for example, vendors, suppliers, various telephone callers, walk-in customers, other organizations, others not from within the organization).
Their focus is on determining and meeting the needs, wants and expectations of customers while treating everyone with respect and as if he or she is special.
Information, products, and services are easily accessible by customers.
Policies are in place to allow employees to make decisions in order to better serve customers.
Management and systems support and appropriately reward employee efforts to serve customers.
Reevaluation and quantitative measurement of the way business is conducted is ongoing and results in necessary changes and upgrades to deliver timely quality service to the customer.
Continual benchmarking or comparison with competitors and related organizations helps maintain an acute awareness and implementation of best service practices by the organization.
The latest technology is used to connect with and provide service to customers, vendors, or suppliers and to support business operations.
They build relationships through customer relationship management (CRM) programs.

For additional ideas and strategies for building a strong service culture, get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

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The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Quote on Internal Customer Service – Jan Carlzon

by Robert W. Lucas

Quote on Internal Customer Service – Jan Carlzon

A group of people, often overlooked by many customer service representatives and employees in organizations, are the “internal customers.” These are the peers, supervisors, and fellow employees throughout an organization. In many instances, these folks are in support positions in departments that are served by others in the organization.

Internal customers are people to whom and from whom you provide or receive information, products, and services. These might be people you depend on to get the information needed to complete your monthly reports or who depend upon you to provide materials or data for them to do their jobs.

The key to providing professional internal service is for everyone in the organization to adopt a customer-centric approach to interactions with other employees. Requests for information, products, and services should be viewed as just as important as those received from external customers in any situation. The only exceptions would be if there is an external customer waiting for service. In such instances, you should professionally inform your internal customer of that fact, provide service to the external customer and then get back to your internal customer in a timely fashion.

Jan Carlzon, former CEO of SAS Group famously made the following statement regarding internal customer service:

Learn All About Robert C. ‘Bob’ Lucas Now

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”