The Role of Technology in Customer Service

One thing is sure in today’s global economy; Internet marketing and sales are major components of a global and personal wealth strategy.

Research conducted by McKinsey and Company “…into the Internet economies of the G-8 nations as well as Brazil, China, India, South Korea, and Sweden finds that the web accounts for a significant and growing portion of global GDP. Indeed, if measured as a sector, Internet-related consumption and expenditure are now bigger than agriculture or energy. On average, the Internet contributes 3.4 percent to GDP in the 13 countries covered by the research.”

Further, “The United States is the largest player in the global Internet supply ecosystem, capturing more than 30 percent of global Internet revenues and more than 40 percent of net income.

Source: Internet matters: The Net’s sweeping impact on growth, jobs, and prosperity Internet matters: The Net’s sweeping impact on growth, jobs, and prosperity, Pélissié
du Rausas, M., Manyika, J., Hazan, E., Bughin, J., Chui, M., and Said, R.. McKinsey Global Institute.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

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