Building Customer Relationships – Four Crucial Factors That Impact Service Outcomes

Building Customer Relationships –

Four Crucial Factors That Impact Service Outcomes

Customer relationships are impacted by many factors that begin once a customer and customer service representative or other employee comes into contact with a current or potential customer. These people are either internal customers who work for the organization or external customers from outside the organization, who contact a service professional for assistance or to do business.

Here are four crucial factors that affect customers and service provider interactions which can definitely influence a situation and customer relations.

1. Approach to communication. Whether face-to-face, over the telephone or through other types of technology, the perception that a customer has about the way he or she was greeted verbally, non verbally or in writing can have an immediate impact on whether or not the relationship continues.

Anyone dealing with customers must continually strive to enhance their communication knowledge and skills for dealing with all types of customers. They must also consciously practice effective customer communication skills.

2. Customer service representative demeanor. Most people know or have an expectation of how a service professional should act and what they should do to meet the needs, wants and expectations of their customers. When an employee projects an attitude or leaves the impression that they are just “going through the motions” of providing service and really do not care about the customer or their issue, customers typically pick up on that attitude.

When issues are occurring in the life of the service provider that may negatively impact their ability to deliver the best customer service possible, they should talk to a supervisor and either take some time off or have someone else handle a customer situation. The only way to interact with a customer is professionally and in a can-do manner.

3. Product and service knowledge. Customer service provider knowledge related to the products and services provided by their organization can either fulfill customer needs or inhibit the degree to which they are able to deliver excellent customer service.

Employees should receive ongoing customer service training so that they can handle any situation in which the customer has a question or concern about the organization, products or services.

4. Problem-solving ability. Often service providers are not able to comprehend or analyze information that a customer is providing related to a need, problem or other issues that they have. Cultural, gender or other differences can cause this, or it might be a breakdown in communication ability on either the part of the customer service representative or the customer. In any event, it is crucial that the service provider is trained and skilled in using basic problem-solving skills. Failure to do so can leave to a customer-provider relationship breakdown and lost business for the organization.

For information, ideas and strategies about how to effectively and professionally interact with customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

How To Communicate Effectively With Customers – The Value of Effective Articulation

by Robert W. Lucas

How To Communicate Effectively With Customers

– The Value of Effective Articulation

You cannot control how well your customers communicate with you during a given interaction, but you can effectively control the way you speak during customer communications.

Speaking clearly and concisely is crucial during customer interactions. Articulation, enunciation, or pronunciation of words refers to the clarity of your word usage. If you tend to slur words (“Whadju say?” “I hafta go whitja”) or cut off endings (goin’, doin’, gettin’, bein’), you can distort the meaning or frustrate listeners. This is especially true when communicating with customers who do not speak English well and with customers who view speech ability as indicative of educational achievement or your ability to assist them effectively.

If you have a problem articulating well, practice by gripping a pencil horizontally between your teeth, reading sentences aloud, and forcing yourself to enunciate each word clearly. Over time, you will find that you slow down and form words more precisely.

Be alert to the manner in which you deliver information to your customers since good communication skills are so important to building strong customer relationships you should. To get more ideas on the importance of communicating effectively when interacting with your customers, get a copy of Customer Service Skills for Success.

Strong Customer Relations Result From Excellent Customer Service

by Robert W. Lucas

Strong Customer Relations Result From Excellent Customer Service

Providing excellent customer service should be the goal of everyone in your organization, not just front line customer service representatives. Ultimately, customer satisfaction and customer retention are about how well you care about your job and the quality of customer service you provide. By working closely with your customers to build and maintain strong customer relations with them, you not only have an opportunity to meet but also exceed their needs, wants and expectations.

To sum all this up, it comes down to possessing strong product knowledge and customer service skills and applying both anytime you come into contact with an internal or external customer.

Customer Perceptions Have An Impact On Customer Relations

by Robert W. Lucas

Customer Perceptions Have An Impact On Customer Relations

Most customer service representatives go to work with the determination to deliver excellent customer service and achieve customer satisfaction. They typically have the customer service skills and knowledge needed to address their customer’s needs, wants and expectations. Even so, some things occasionally go wrong during the customer service transaction.

What the customer service representative does from that moment on will often impact customer retention and what their customer tells others about their experience. This is why it is so crucial for anyone dealing with current or potential customers to learn and use strong service recovery strategies and use them immediately when things start to go wrong with a customer.

For ideas and strategies on building strong customer service relationships and successfully recover when service breaks down, get a copy of Customer Service Skills for Success.

Brand and Customer Loyalty Is Earned Not Given Freely

by Robert W. Lucas

Brand and Customer Loyalty Is Earned Not Given Freely

Consumer behavior and spending habits, customer needs, wants and expectations and customer satisfaction levels change constantly. There can be wide differences in the way that customers perceive an item or event when seeking services and products depending on diversity factors, such as, age, gender, race, ethnic background, and other individual factors.

A key to developing brand or customer loyalty is to hone and upgrade your customer service skills and product knowledge regularly as a customer service representative in order to increase satisfaction and customer retention. By providing excellent customer service, you help ensure continued business and positive word-of-mouth publicity.

One simple strategy to work on is to develop solid customer relations skills (e.g. verbal and non-verbal communication, dealing with diverse customers, and handling service breakdowns and conflict).

For hundreds of ideas on how to create and maintain a customer service environment that allows customers to feel comfortable and enjoy their customer-provider interactions, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

Partner With Customers When Building Positive Customer Service Cultures

by Robert W. Lucas

Partner With Customers When Building Positive Customer Service Cultures

Being a customer service representative can sometimes be a stressful and frustrating job if you work in an organization that does not effectively value and support customers. In such organizations, customer service training and supervisory coaching needed for you to develop the customer service skills to deliver excellent customer service are lacking. Even so, if you adopt a positive attitude of a professional customer service provider, you can effectively contribute to a customer-centric environment in which you and your customers work together for a win-win outcome.

Probably the most important strategy for employees in any organization to adopt in order to create a positive customer-centric service culture is to form a solid relationship with customers. Such partnerships can lead to a meeting or exceeding your customers’ needs, wants and expectations. After all, customers are the reason you have a job and the reason your organization continues to exist. With that in mind, you should do whatever you can to promote a positive, healthy customer-provider relationship. This can be done in a number of ways.

Here are a few simple customer relationship-building techniques:

Communicate openly and effectively.
Smile—project a positive image.
Listen intently, and then respond appropriately.
Facilitate situations in which customer needs are met and you succeed in win/win situations helping accomplish organizational goals.
Focus on developing an ongoing relationship with customers instead of taking a one-time service or sales opportunity approach.

If you are looking for additional ideas and strategies on how to create a more positive customer-centric environment that can lead to customer satisfaction and customer retention, get copies of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Customer Service Quote – Marshall Field

by Robert W. Lucas

Customer Service Quote – Marshall Field

Whether you like it or not, if you are in the customer service profession, you are in the people business. That requires continually looking for ways for building customer relationships and strategies for customer retention. To succeed, you must have a sound understanding of people from all walks of life and master the skills of verbal and non-verbal communication.

Who was Marshall Field?

Though most famous today for his retail business, during his lifetime his wholesale business made far more money. During the 1880s, Field’s wholesale business generated 5 times more revenue than retail annually. The wholesale business even had its own landmark building, the Marshall Field’s Wholesale Store, erected in 1887.

In 1905, Field’s fortune was valued at $125 million. The Field Museum of Natural History was named after him in 1894 after he gave it an endowment of one million dollars. Mr. Field was initially reluctant to do so, reportedly saying “I don’t know anything about a museum and I don’t care to know anything about a museum. I’m not going to give you a million dollars.” However, he later relented after railroad supplies magnate Edward E. Ayer, another early benefactor (and later first president) of the museum, convinced Field that his everlasting legacy would be achieved by financing the project. The year after his death the Field Museum received a further $8,000,000 in accordance with his will. The University of Chicago was founded by both Field and New York’s John D. Rockefeller, to rival nearby Evanston’s Northwestern University. A bust of Marshall Field stands aside from other early 20th century Chicago industry magnates on the north riverbank on the Chicago River facing the Merchandise Mart.

Famous Marshall Field Quotes

Goodwill is the only asset that competition cannot undersell or destroy.
A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often has no opportunity to exercise judgment.
Right or wrong, the customer is always right.
Give the lady what she wants!

If you are looking for ways to enhance your interpersonal communication and customer service skills and to create an environment where customers enjoy their contacts with you and your organization, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Customer Service Quote – Edward De Bono

by Robert W. Lucas

Customer Service Quote – Edward De Bono

In the age of global customer service and Internet access and big box stores, many companies and organizations offer the same products as their competitors. The key to who wins in the race to gain new customers and customer retention is which business provides consistently excellent customer service and delivers customer satisfaction by meeting their customers’ needs, wants and expectations.

“A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.” ― Edward De Bono, How To Have A Beautiful Mind

“If you never change your mind, why have one?”― Edward de Bono

“Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.”― Edward De Bono, The Use of Lateral Thinking

“It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.”― Edward De Bono

“The image that concerns most people is the reflection they see in other people’s minds.”― Edward De Bono

“A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.”― Edward De Bono, How To Have A Beautiful Mind

“The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.”― Edward De Bono, I Am Right You Are Wrong

“A memory is what is left when something happens and does not completely unhappen.”― Edward De Bono

“We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem-solving.”― Edward De Bono, Six Thinking Hats

“Unhappiness is best defined as the difference between our talents and our expectations.”― Edward De Bono

If you are looking for strategies and techniques that can help set your company apart from your completion, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

by Robert W. Lucas

Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

Study after study finds that the road to success for any organization is directly tied to effective customer relationship marketing and management. This is particularly true for small businesses. In their case, they have often an advantage over larger organizations which are more cumbersome and have more employees to train in relationship management and customer service skills.

If you are looking for resources that can aid you and your organization in fine-tuning your customer relationship management skills, check out these resources.

About Robert C. Lucas

Deliver Excellent Customer Service By Building Customer Relationships

by Robert W. Lucas

Deliver Excellent Customer Service By Building Customer Relationships

Strong customer service skills are the basis for delivering excellent customer service. In these days where companies are struggling to gain and retain customer and brand loyalty, the defining factor between customer retention and customer desertion is how well service providers do their jobs.

To excel against the competition, everyone in an organization must take responsibility for serving their current and potential customers to the best of their abilities. This means that they must educate themselves on the companies products and services, continue to gain and update their customer service skills and commit to owning any situation in which they find themselves with a customer.

If you want to learn more about building customer relationships and specific customer service skills, get copies of my books Customer Service Skills for Success, How to Be a Great Call Center Representative and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas