Customer Relationship Management Initiatives Focus on Customer Loyalty and Retention

Providing Effective Customer Service in a Diverse World At one point in history, business owners knew their customers personally. They knew their customers’ families, what their religious affiliation was, and what was happening in their lives. Customers dealt with the owners of a business and had personal relationships with them. That was then, and this is now. That is why many customer relationship management initiatives focus on customer loyalty and retention.

Our current society is more mobile; people live in large metropolitan areas where customer relationships are distant, and families live miles apart from one another in many instances. Large multinational organizations provide the products and services once provided by the neighborhood store. All this does not mean, however, that the customer-provider relationship can no longer exist. Many successful organizations, and those who want to become successful, spend a lot of time, effort and money on building and maintaining strong customer relationship management program.

Why bother building relationships with customers? The answer would seem obvious—so that you can stay in business. However, when you examine the question further, you may find that there are more reasons than you think. This is where the customer relationship management (CRM) concept comes in. In effect, such initiatives strive to create ongoing friendships with customers and focus on making them feel comfortable with the organization and its service providers in order to enhance customer and brand loyalty. By training all employees, especially frontline customer service representatives, to more effectively interact with customers and deliver excellent customer service, organizations are more likely to gain and retain a loyal customer base.

To learn more about effectively creating a customer-centric organization that continually strives to improve service to internal and external customers while working to achieve customer satisfaction, get a copy of Customer Service Skills for Success.

Excellent Customer Service Strengthens Customer Relationships and Leads to Brand Loyalty

by Robert W. Lucas

Excellent Customer Service Strengthens

Customer Relationships and Leads to Brand Loyalty

Excellent customer service strengthens customer relationships and leads to brand loyalty. When organizations attain a high degree of brand recognition and a reputation for providing quality products and services at a competitive price while going above and beyond their customers’ expectations, they are typically rewarded with customer loyalty and repeat and referral business.

According to a 2009 J.D. Power and Associates North American Hotel Guest Satisfaction Index Study, “The highest-performing hotel brands differentiate themselves by meeting customer expectations consistently, whether it’s a guest’s first stay with the brand or they’re fiftieth. . . . By setting and maintaining high brand standards, hotels build a reputation for reliability, which breeds customer loyalty.”

There are numerous benefits that result from creating a customer-centric service culture where current and new customers come to assume that they will receive the same high quality of customer service as the last time they contacted an organization. Each time frontline customer service representative goes out-of-the-way to identify and fulfill a customer’s needs, wants and expectations, it strengthens the customer relationship. This typically leads to repeat business and word-of-mouth publicity to the customer’s friends, family, and associates.

Here are a few direct results that are derived from exceeding customer expectations:

Less need to obtain new customers through marketing, since current customers are aware of offerings and take advantage of them.
Reduced marketing costs, since direct mail, follow-up, and other customer recruitment activities are reduced.
Increased return on investment (ROI), since marketing can target specific customer needs.
Enhanced customer loyalty due to pricing and product service offerings that meet current customer needs.
Elevated profitability due to increased sales, customer referrals, and longer customer retention during the life cycle.

The above extract is from Customer Service Skills for Success, 6th ed. To learn more techniques and strategies for delivering excellent customer service, building stronger customer relationships, helping develop brand loyalty and become a better customer service representative, get a copy of the book along with Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Build Customer Relations – PLAN for Positive Customer Interactions

by Robert W. Lucas

Build Customer Relations – PLAN for Positive Customer Interactions

Customer service representatives are on the front line when it comes to making a positive first impression on the potential and current customers. What you do (or do not do), say, and how you act with customers can either help build customer satisfaction and loyalty or can drive customers away.

An important strategy for delivering excellent customer service is to plan everything from your greeting to your closing statements before you come into contact with a customer. Know what you want and need to say, avoid unnecessary details or discussion, and be prepared to answer questions about the organization, its products and services, and the customer’s order.

To maximize your potential and create positive outcomes with customers, use the PLAN acronym as a guide to effective communication with those whom you come into contact with. The model stands for:

Prepare for Positive Customer Interactions
Let Your Customers Know They Are Important
Address Your Customer’s Expectations Positively
Nurture a Continuing Relationship

For additional customer service tips, ideas and strategies on how to more effectively communicate with customers, build stronger customer relations and help create a positive customer-centric environment, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Causes of Customer Service Breakdowns – Being Preoccupied

by Robert W. Lucas

Causes of Customer Service Breakdowns – Being Preoccupied

There are numerous reasons why customer service breakdowns occur. These run the spectrum from lack of sound customer service skills to bad customer service representative attitude.

In today’s hectic workplace where customer service representatives are constantly multitasking, it is sometimes easy to forget that your customers are a priority. Being preoccupied and not giving full attention to a customer is one quick way to cause a service breakdown. This is often due to trying to juggle multiple tasks or simply failing to care about the quality of customer service that you deliver.

If you have ever called or visited an organization only to have them put you on extended hold while they performed some task? Have you ever visited an organization where a customer service representative failed to acknowledge your presence and serve you right away? If you answered yes to either of these questions, you know how your customers might feel under similar circumstances. If you must put someone on hold while on the phone, do so only if you are currently serving another customer or you have no other option, but make sure that you explain why they are being asked to wait and how long it will take to get to them.

To prevent possible negative situations with customers from developing, if a customer arrives and you are performing an administrative function, such as filing, calculating, writing, or stocking, quickly get to a point where you can pause and serve the customer. In the meantime, take a moment to make eye contact, smile and either tell them or non-verbally (by holding up a single index finger) that you will be with the customer as soon as possible. This is an especially important action when dealing with someone from a culture in which relationships are an important aspect of business (e.g. the Middle East, Hispanic cultures, and Asia). Such efforts may not satisfy everyone, but they work with most customers, who understand that many service providers are doing more with fewer human assets these days.

To learn more customer service tips, ideas and strategies that might help prevent customer service breakdowns and how to better deliver excellent customer service to your internal and external customers, check out Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

The Power of Non-Verbal Communication Skills in Customer Service

by Robert W. Lucas

The Power of Non-Verbal Communication Skills in Customer Service

Like other customer service skills, nonverbal communication is a strong component of interactions between a customer service representative and current or potential customers. For example, nodding of the head is often used (and overused) by many customer service professionals people to signal agreement or to indicate that they are listening to a customer during a conversation.

An important thing to be careful about when you are dealing with your customers is that when you use nonverbal cues, and when you are watching others who are doing so, you should occasionally pause to ask a question for clarification. For example, stop and ask for, or provide, feedback through a paraphrased message. A question such as, “So what do you think of what I just said?” will quickly tell you whether the other person is listening and accurately understanding your meaning. Their answer will also make it clear if the other person is simply politely smiling and nodding—but not understanding. The latter sometimes happens when there are cultural differences or when someone speaks a native language other than yours.

If you are a woman, one other point related to nonverbal communication cues is to be careful not to overuse the nodding technique. Some research has shown that many North American women often nod and smile more than men during a conversation. Doing so excessively might damage your credibility or effectiveness, especially when you are speaking to a man. The interpretation may be that you agree or that you have no opinion, whether you do or not.

For more information customer service tips on the effective use of non-verbal communication skills between customer service representatives and their customers, get a copy of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Strong Customer Relations Result From Excellent Customer Service

by Robert W. Lucas

Strong Customer Relations Result From Excellent Customer Service

Providing excellent customer service should be the goal of everyone in your organization, not just front line customer service representatives. Ultimately, customer satisfaction and customer retention are about how well you care about your job and the quality of customer service you provide. By working closely with your customers to build and maintain strong customer relations with them, you not only have an opportunity to meet but also exceed their needs, wants and expectations.

To sum all this up, it comes down to possessing strong product knowledge and customer service skills and applying both anytime you come into contact with an internal or external customer.

6 Customer Service Representative Attributes That Lead to Better Customer Relations

by Robert W. Lucas

6 Customer Service Representative Attributes That Lead to Better Customer Relations

Customer relationships are formed through the use of sound customer service skills and a variety of service strategies that are used to welcome, serve and support each customer or client as an individual.

Customer service representatives should be hand-picked by management, provided with the best customer service training possible, given the proper tools and supported by supervisors and top management. Only then do they have a chance of being successful at their jobs and winning the hearts and minds of customers who contact the organization.

To help ensure that a customer service representative is able to exceed customer needs, wants and expectations, deliver excellent customer service and help encourage brand loyalty, they must possess the following minimal attributes:

Ability to Listen Well

One of the most important attributes that a great customer service representative needs is the ability to listen effectively. When interacting with a customer or potential customer it is crucial that an employee ask open ended questions to discover a customer’s needs and then shut up to allow the customer to communicate their issue, need, concern or complaint. Once these are adequately understood, the representative can then start to address what their customer said.

Attentiveness

It is not enough to just listen to a customer’s verbal messages. To be an effective service provider, they must also be able to “read” nonverbal cues and interpret them effectively.

Flexibility

It is sometimes hard to tell what a customer wants or needs. During a conversation, a good customer service representative will recognize when a customer shifts gears or changes the direction of a conversation. This may be through the words they use, questions they ask or nonverbal signals that come across during the conversation. When this happens, the employee should be ready to change their posture, tone, selection of words and do other things to address the new issue or situation.

Determination

Customers expect to be appreciated, listened to, and served to the highest possible level. That is why anyone working with customers must have a sound product and service knowledge, strong customer service skills, and the tenacity to do what it takes to try and meet their customer needs and expectations.

Empathy

When a problem arises, customers typically expect that customer service representatives will put forth the effort to try to understand their issue and will then go out of their way to help resolve it.

Positive Attitude

Ultimately, what comes through and is remembered in any customer-service provider encounter is how the customer believes they were treated. If they walk away feeling that they were recognized and served as an individual and not with a cookie cutter approach strategy, they are more likely to maintain customer loyalty. They are also more likely to tell others about their positive service experience.

To make that happen, service providers must be conscious of their verbal messages and nonverbal cues. A smile, upbeat voice tone, willingness to take extra time and effort serving the customer and other similar positive approaches to building a customer relationship can go a long way toward customer satisfaction.

If you are looking for specific ideas and strategies for building and maintaining sound customer relationships, get copies of Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

Customer Service Inspirational Quote – Karl Albrecht & Ron Zemke

by Robert W. Lucas

Customer Service Inspirational Quote – Karl Albrecht & Ron Zemke

Successful customer service representatives, and others in their organization who want to ensure high levels of customer and brand satisfaction, realize that only their dedication and positive attitudes can lead to success.

A simple concept summarized in the following statement, by noted customer service consultants and authors Karl Albrecht and Ron Zemke, provides a solid insight in how to shine in the service profession.

Other Amazing Quotes by Karl Albrecht…

There are only two ways to establish a competitive advantage: do things better than others or do them differently.
You seldom improve quality by cutting costs, but you can often cut costs by improving quality.
Start out with an ideal and end up with a deal.
Albrecht’s Law – Intelligent people, when assembled into an organization, will tend toward collective stupidity.
In an organization of any significant size, the executives cannot create the future single-handedly. They must develop the enterprise in a constellation of teams within the overall team if they hope to bring the special talents and resources to bear on the challenge of creating superior customer value and sustaining a competitive advantage in the eyes of its customers.
The Zen philosophy posits that ‘human beings suffer’ and ‘the cause of suffering is desire.’ The way to put an end to suffering is to stop wanting everything, all the time.
Customer needs have an unsettling way of not staying satisfied for very long.

Another Amazing Quote by Ron Zemke…

Customers don’t distinguish between you and the company you work for. To the customer’s way of thinking, you are the company.

For specific ideas and strategies on how to effectively provide stellar service to customers, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Inspirational Customer Service Quote – Kevin Stirtz

by Robert W. Lucas

Inspirational Customer Service Quote – Kevin Stirtz

Customer service success is determined by how well customer service representatives and other organizational employees prepare before their customers arrive. If they follow industry standards in the way they greet, listen and provide service to the people they encounter, they will likely be better received. By delivering excellent customer service and treating every customer as special (because they are), you both win. This can lead to a positive encounter for both customers and employees and often contributes to brand and customer loyalty.

A quote by Kevin Stirtz sums up this concept:

“Know what your customers want most and what your company does best. Focus on where those two meet.”

Other Famous Quotes by Kevin Stirtz…

The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.
Never leave your customers wondering.
To work best democracy needs a diversity of thoughts, ideas and expression. This is only possible with freedom and civility.
Know what your customers want most and what your company does best. Focus on where those two meet.
Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.
Choose to deliver amazing service to your customers. You’ll stand out because they don’t get it anywhere else.
The secret to success in business, and in life, is to serve others. Put others first in all you do.
The best ideas in the world will accomplish nothing if you leave them on paper. Talk about them. Debate, discuss, argue. Put them into action. Then you can change the world.
The best listener is the one who really cares about the other person.
Make it easy for your customers to do talk to you.
Get your customers involved in your business. Make them your partners and they’ll never leave you.
Providing great customer service is the most natural activity in the world. It’s fun to help others because it feels good.
Focus your business on what you do best. Let everyone else worry about the rest.
The first step to success in any business is to ask your customers what they want.

For thoughts and ideas on how to effectively create an environment that can help you achieve positive customer service delivery, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Customer Service Quote – Maya Angelou

by Robert W. Lucas

Customer Service Quote – Maya Angelou

One of the most important means for customer service representatives to create a customer-centric environment is to think of ways to build a sound relationship with everyone with whom they come into contact.

By going out of your way to identifying customer needs, wants and expectations and then take extra steps to satisfy them, you can help guarantee customer and brand loyalty.

For ideas and techniques that can be used to develop excellent customer service skills and deliver superior customer service, get copies of Customer Service Skills for Success and Please Every Customer: Designing Stellar Customer Service Across Cultures.

Here are a few more Maya Angelou Quotes to enjoy!

I do my best because I’m counting on you counting on me. Maya Angelou
If you are always trying to be normal you will never know how amazing you can be.
Nothing will work unless you do.
Do the best you can until you know better. Then when you know better, do better.
Develop enough courage so that you can stand up for yourself and then stand up for somebody else.
Only equals can become friends. – Maya Angelou
If you find it in your heart to care for somebody else, you will have succeeded. Maya Angelou
You can’t really know where you are going until you know where you have been.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Life is not measured by the number of breaths we take, but by the moments that take our breath away.
The children to whom we read simple stories may or may not show gratitude, but each boon we give strengthens the pillars of the world.
If you don’t like something, change it. If you can’t change it, change your attitude.
When you know you are of worth — not asking it but knowing it — you walk into a room with particular power.
When you know you are of worth, you don’t have to raise your voice, you don’t have to become rude, you don’t have to become vulgar; you just are. And you are like the sky is, as the air is, the same way water is wet. It doesn’t have to protest.
You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.
Ask for what you want and be prepared to get it!
You can’t use up creativity. The more you use, the more you have.
I was told many years ago by my grandmother who raised me: If somebody puts you on a road and you don’t feel comfortable on it and you look ahead and you don’t like the destination and you look behind and you don’t want to return to that place, step off the road.
My work is, to be honest. My work is to try to think clearly, then have the courage to make sure that what I say is the truth.

About Robert C. Lucas

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”