Customer Service Quote – Robert Lucas

Customer Service Quote – Robert Lucas

Customer Service Quote - Robert W. Lucas

 

“Effective customer service is often the deciding factor in a globally competitive world” Robert W. Lucas, Author of Please Every Customer.

National Customer Service Week was established by the International Customer Service Association (ICSA) in 1988 as a way for businesses and organizations to recognize the efforts of their customer service professionals. In 1991 President George H. Bush declared National Customer Service Week. In 2013, the theme was “United through Service”.

The idea behind the week is for organizations to celebrate service by doing things to boost employee morale and motivation through recognition and rewards for their efforts in satisfying customer needs, wants and expectations. By raising customer awareness across the organization and also reminding customers how vital they are to the individual employee and organizational success, companies can potentially enhance employee morale and increase customer and brand loyalty.

For useful resources and information on how to create a positive customer-centric environment in your organization, check out the ICSA and Alexander Communications Group websites.

For additional proven ideas and strategies on how to enhance the quality of service that you build with customers and to help aid customer and brand loyalty while increasing retention, get a copy of Care Packages for Your Customers by Barbara Glanz.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Quality Quote – Robert W. Lucas

Customer Service Quality Quote – Robert W. Lucas

In a global, competitive customer environment of today, the organizations that survive and prosper will be those that do the unexpected by determining the true needs, wants and expectations of their customers and addressing them. These are the companies and institutions that go beyond the traditional paradigms of business and the way that they deliver products and services to customers.

While many things are evolving that impact you, your organization and customers, there are still things that can be controlled.

As an international author and customer service consultant, Robert W. Lucas has said:

“The one aspect of the customer service process over which you and your organization do have control — is the level and quality of service that is provided to your customers.” Customer Service Quality Quote by Robert W. Lucas

Customer Service Quality Quote - Robert W. LucasFor information on proven customer service processes and skills that can help forge a solid service strategy and help gain and retain customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Motivational Customer Service Quote – Roger Staubach

Motivational Customer Service Quote – Roger Staubach

Customer service jobs can be stressful. Sometimes having to satisfy the needs, wants and expectations of dozens of diverse customers in a day can start to wear on even seasoned customer service representatives and other organizational employees.

The key to success in the service industry is to keep a positive attitude, strive to listen effectively in order to identify your customers’ issue or situation, and then try to provide an effective solution. This 110 percent effort can be a challenge, but it pays off in the end when you can facilitate customer and brand loyalty.

Keep a quote by famed Dallas Cowboys football quarterback Roger Staubach, who equated success to a highway.

Motivational Customer Service Quote - Roger Stauback

More Famous Quotes from Roger Staubach…

  1. Confidence doesn’t come out of nowhere. It’s a result of something… hours and days and weeks and years of constant work and dedication.
  2. Winning isn’t getting ahead of others. It’s getting ahead of yourself.
  3. Spectacular achievements come from unspectacular preparation.
  4. Nothing good comes in life or athletics unless a lot of hard work has preceded the effort. Only temporary success is achieved by taking short cuts.

For ideas and strategies on how to provide excellent customer service to your customers, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Customer Service Quote – Kate Zabriskie

Customer Service Quote – Kate Zabriskie

All customer service representatives and others in their organization play an integral part in ensuring that they deliver the best possible customer service. Each person is responsible for having current product and service knowledge and skills in order to answer questions and resolve customer related issues as they surface. When they and their organization skimp on training or time for effective service delivery, the inevitable result will be dissatisfied customers who tell others of their negative encounter and desert to a competing organization.

“Although your customers won’t love you if you give bad service your competitors will.” Kate Zabriskie

A quote by Kate Zabriskie sums up the importance of providing quality customer service in order to retain customers.

Customer Service Quote - Kate Zabriskie

 

Another amazing quote by Kate Zabriskie is: “If you want to go out and buy on your own, you have to be prepared to absorb the cost.”

For ideas and strategies on how to create a positive customer service environment where employees work cohesively to identify customer needs, wants and expectations and then set about satisfying them, get a copy of Customer Service Skills for Success, How to Be A Great Call Center Representative and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas – A customer service fan of Kate Zabriskie

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Quality Customer Service Quote – Kevin Stirtz

Quality Customer Service Quote – Kevin Stirtz

“Choose to deliver amazing service to your customers. You’ll stand out because they don’t get it anywhere else.” Kevin Stirtz

Quality Customer Service Quote - Kevin Stirtz

 

Here are a few more great quotes from Kevin Stritz…

  1. Providing great customer service is the most natural activity in the world. It’s fun to help others because it feels good.
  2. The secret to success in business, and in life, is to serve others. Put others first in all you do.
  3. Know what your customers want most and what your company does best. Focus on where those two meets.
  4. The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.
  5. The first step to success in any business is to ask your customers what they want.
  6. The best ideas in the world will accomplish nothing if you leave them on paper. Talk about them. Debate, discuss, argue. Put them into action. Then you can change the world.
  7. Focus your business on what you do best. Let everyone else worry about the rest.
  8. Always give your customers something.
  9. Choose to deliver amazing service to your customers. You’ll stand out because they don’t get it anywhere else.
  10. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.
  11. Get your customers involved in your business. Make them your partners and they’ll never leave you.
  12. Make it easy for your customers to talk to you.
  13. Never leave your customers wondering.
  14. The best listener is the one who really cares about the other person.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Customer Service Communication Quote – Henry Ford

Customer Service Communication Quote – Henry Ford

“If there is any one secret of success it lies in the ability

to get the other person’s point of view

and see things from that person’s angle

as well as from your own.” – Henry Ford

Customer Service Communication Quote - Henry Ford

Here are a few more amazing quotes by Henry Ford…

  • There is no man living that can not do more than he thinks he can.
  • You can’t build a reputation on what you are going to do.
  • I cannot discover anyone knows enough to say definitely what is and what is not possible.
  • An idealist is a person who helps other people to be prosperous.
  • Whatever you have, you must either use or lose. – Henry Ford
  • If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.
  • There is joy in work. There is no happiness except in the realization that we have accomplished something.
  • As we advance in life we learn the limits of our abilities.
  • You can’t learn in school what the world is going to do next year. – Henry Ford
  • Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.
  • If you think you can do a thing or think you can’t do a thing, you’re right.
  • Competition is the keen cutting edge of business, always shaving away at costs.
  • I do not believe a man can ever leave his business. He ought to think of it by day and dream of it by night. – Henry Ford
  • Quality means doing it right when no one is looking. – Henry Ford Quote
  • Speculation is only a word covering the making of money out of the manipulation of prices, instead of supplying goods and services.
  • A market is never saturated with a good product, but it is very quickly saturated with a bad one.
  • A business that makes nothing but money is a poor business.
  • A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
  • Nothing is particularly hard if you divide it into small jobs.
  • I am looking for a lot of men who have an infinite capacity to not know what can’t be done.
  • There are no big problems, there are just a lot of little ones. – Henry Ford 
  • Most people spend more time and energy going around problems than in trying to solve them.
  • Time and money spent in helping men to do more for themselves are far better than mere giving.
  • Before everything else, getting ready is the secret of success.
  • Don’t find fault, find a remedy. – Henry Ford
  • Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.
  • Obstacles are those frightful things you see when you take your eyes off your goal.
  • Failure is simply the opportunity you see to begin again, this time more intelligently.

Learn All About Robert C. ‘Bob’ Lucas Now a

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Inspirational Quote – Sam Walton

Customer Service Inspirational Quote – Sam Walton

“High Expectations are the key to everything.” – Sam Walton

Customer Service Inspirational Quote - Sam Walton

A key to being a successful customer service representative is gaining the knowledge and skills necessary to deal with a changing global business environment. In today’s world, it is not enough for service providers to simply be knowledgeable about their organization’s products and services. They must also have effective interpersonal skills (e.g. verbal, nonverbal and listening), knowledge of the needs, wants and expectations of different demographic groups (e.g. gender, cultural, ethnic, age and abilities), and solid customer service skills. These crucial skills can provide the tools to effectively communicate and handle the types of interactions that can occur daily in any customer-provider interaction (e.g. negotiation, conflict resolution, sales, and service recovery).

For additional information and ideas on how to deliver effective customer service in a diverse world, get copies of Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Quote – Nelson Boswell

Customer Service Quote – Nelson Boswell

“Here’s a simple, but powerful rule –

always give people more than what they expect to get.” Nelson Boswell

 

Customer Service Quote - Nelson Boswell

Learn All About Robert C. ‘Bob’ Lucas  

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Quotes on Customer Trust – Robert W. Lucas

Quotes on Customer Trust – Robert W. Lucas

Quotes on Customer Trust - Robert W Lucas

“Trust us the basis of any customer-provider relationship. Without trust; you have no relationship.” Robert C. Lucas


Learn about Robert W. Lucas – Author and Expert in the Customer Service Industry

Robert (Bob) W. Lucas, B.S., M.A., M.A., CPLP

Bob Lucas is an internationally-known award-winning author who has written and contributed to thirty-nine books, compilations, video training manuals and hundreds of articles. He is also the owner of Success Skill Press, a micro-publishing company and Principal at Robert W. Lucas Enterprises — a learning and performance consulting firm. He has four decades of experience in and customer service, human resources development, and management in a variety of organizational environments.

For over two decades Bob has shared his knowledge with workplace professionals from organizations such as Walt Disney World, SeaWorld, Martin Marietta, and Wachovia Bank in the Webster University Master of Arts program in Orlando, Florida. In addition, Bob has provided consulting and training services to numerous major organizations on a variety of workplace learning topics.

These topics range from personal branding, customer service, presentation skills, creative training and management program development, train-the-trainer, interpersonal communication, adult learning, diversity, team building, to and including employee and organizational development. Bob regularly gives presentations to various local and national groups and organizations such as ASTD (formerly the American Society for Training and Development), Florida Writers Association, and the Florida Authors and Publishers Association.

Bob was the 1995 and 2011 President of the Central Florida Chapter of the American Society for Training and Development (ASTD). Bob has lived, traveled and worked in 62 different countries and geographic areas.

Listed in Who’s Who in the World, Who’s Who in America and Who’s Who in the South & Southeast, Bob is also an avid writer. His book – Customer Service Skills for Success— has been the top-selling textbook on the topic since 2001.

His other publications include:
-The Complete Guide to Ocean Cruising: Everything You Need to Know for a Great Vacation
The Survivor’s Family Guide: A Resource for Loved Ones After Your Passing
-231 Ways to Say I Love You…and Mean It
-Make Money Writing Books: Proven Profit Making Strategies for Authors
-Please Every Customer: Delivering Stellar Customer Service across Cultures
-Energize Your Training: Creative Techniques to Engage Learners
-Training Workshop Essentials: Designing, Developing and Delivering Learning Events That Get Results
-Creative Learning: Activities and Games That REALLY Engage People
-People Strategies for Trainers: 176 Tips & Techniques for Dealing with Difficult Classroom Situations
-The Creative Training Idea Book: Inspired Tips & Techniques for Engaging and Effective Learning
-The BIG Book of Flip Charts
-How to Be a Great Call Center Representative
-Customer Service Skills & Concepts for Success
-Customer Service: Building Successful Skills for the 21st Century
-Job Strategies for New Employees
-Communicating One-to-One: Making the Most of Interpersonal Relationships
-Coaching Skills: A Guide for Supervisors
-Effective Interpersonal Relationships
-Training Skills for Supervisors
-Customer Service: Skills and Concepts for Business.Additionally, Bob has been a contributing author for the Annual: Developing Human Resources series by Pfeiffer & Company since 1992 and several compilations by various publishers.

Bob earned a Bachelor of Science degree in Law Enforcement from the University of Maryland, an M.A. degree with a focus in Human Resources Development from George Mason University in Fairfax, Virginia, and a second M.A. degree in Management and Leadership from Webster University in Orlando, Florida. Further, Bob was one of the first people in the world to attain the ASTD designation of Certified Professional in Learning and Performance (CPLP) in 2006.

Here is what his readers are saying about Robert C. Lucas…

Lesley Moreno – 5.0 out of 5 stars – For a Customer Service book

Reviewed in the United States on June 21, 2019
“What I liked about this product is that I learned a lot of things about customer service.”

 

E. Liz – 5.0 out of 5 stars For Customer Service Skills for Success 

Reviewed in the United States on March 8, 2017
This book was easy to read and required for one of my classes. Amazon had the best price.”

Customer Service Quote – Robert W. Lucas

Customer Service Quote – Robert W. Lucas

 

“Customers do not care whether you are a large or small organization.

What they care about is whether you deliver what you promise,

when and how you promise it, and if you meet

their needs, wants, and expectations.”

– Robert C. Lucas,

Customer Service Thought Leader & Expert

Customer Service Quote - Robert W. Lucas

Learn All About Robert C. ‘Bob’ Lucas Now and

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

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