Three Tips for Developing Customer and Brand Loyalty

Companies and customer service representatives are always looking for ways to develop a service culture that can increase customer and brand loyalty in today’s global competitive business environment. By exhibiting basic customer service skills and delivering excellent customer service with each customer-provider encounter, the chances that a customer will return and stay loyal are increased significantly.

Here are three simple strategies that can contribute to higher customer and brand loyalty in your organization.

1. Always act in the best interest of your customers. Listen to them, ask questions, anticipate their needs, deliver what you promise and exhibit high levels of professionalism in everything that you do whether your customers are present or not.
2. Take the time to personalize your customer interactions and to make each customer feel special. Use a customer’s name often during an interaction, listen, smile, ask questions to show interest and strive to project a positive image. This can all lead to enhanced trust and helps ensure that the customer returns.
3. Treat all customers as if they are crucial to the organization—they are! Do whatever is possible and reasonable to maintain a strong customer-provider relationship and keep the customer returning and recommending that others should do likewise. Whether someone is a new or existing customer should make no difference.

For additional ideas on developing customer and brand loyalty and on how to deliver effective customer service to your customers, get a copy of Customer Service: Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures by Robert W. Lucas.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

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