what is service culture

Positive Customer Service Experience at the Casselberry, Florida T-Mobile

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Positive Customer Service Experience at the Casselberry, Florida T-Mobile

Positive Customer Service Experience

at the Casselberry, Florida T-Mobile

When I ask learners or audience members in my training or presentation groups to relate a story of a recent customer service experience they had, I typically hear of a negative encounter that they remember. Unfortunately, that is the norm that many people who deal with service providers experience, especially when the event is related to technology. This is often the result of poor customer service skills, lack of adequate or effective customer service training, and overall ineffective customer relations management from the company or customer service representatives involved.

On my visit to the Casselberry, Florida T-Mobile store yesterday, I had a refreshingly positive experience. I had trouble with my Samsung phone that had been going on all day while I attended a local Florida Writers Association conference. The trouble turned out to be “operator error.”  Since I was at T-Mobile, I figured I might as well get answers to numerous questions that I’d be wanting to ask related to the phone functions and my service agreement. I’d put off dealing with these for some time.

Upon my arrival at the store, Retail Associate Luis Baca quickly greeted me in a friendly manner. I immediately recognized through his nonverbal communication and demeanor and for his overall interpersonal communication style that I had the “right guy.” My intuition proved to be correct in the next thirty minutes as he patiently addressed each issue that I had. During the process, I found out that previous information received at a different store about a corporate discount for military retirees was incorrect. Ultimately, Luis educated me on phone functioning, got me the military discount to which I was entitled, helped me switch to a different phone plan that I asked about and saved me over $60.00 a month on my mobile phone bill. As someone who has been providing customer service training for over two decades, and a customer service author and consultant, I give Luis an A+ for his knowledge, customer service skills, and the service that he provided.

Service like I received yesterday and my overall satisfaction with the company are the main reasons that I have stayed loyal to T-Mobile for almost six years and moved my wife over from AT&T last year. By continually addressing my needs, wants and expectations, the company saves me time and money, reduces my stress levels related to mobile service and continues to reinforce my satisfaction with them.

About Robert C. Lucas – Your Customer Service Expert.

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Communication Quote – Henry Ford

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Customer Service Communication Quote – Henry Ford

“If there is any one secret of success it lies in the ability

to get the other person’s point of view

and see things from that person’s angle

as well as from your own.” – Henry Ford

Customer Service Communication Quote - Henry Ford

Here are a few more amazing quotes by Henry Ford…

  • There is no man living that can not do more than he thinks he can.
  • You can’t build a reputation on what you are going to do.
  • I cannot discover anyone knows enough to say definitely what is and what is not possible.
  • An idealist is a person who helps other people to be prosperous.
  • Whatever you have, you must either use or lose. – Henry Ford
  • If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability.
  • There is joy in work. There is no happiness except in the realization that we have accomplished something.
  • As we advance in life we learn the limits of our abilities.
  • You can’t learn in school what the world is going to do next year. – Henry Ford
  • Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.
  • If you think you can do a thing or think you can’t do a thing, you’re right.
  • Competition is the keen cutting edge of business, always shaving away at costs.
  • I do not believe a man can ever leave his business. He ought to think of it by day and dream of it by night. – Henry Ford
  • Quality means doing it right when no one is looking. – Henry Ford Quote
  • Speculation is only a word covering the making of money out of the manipulation of prices, instead of supplying goods and services.
  • A market is never saturated with a good product, but it is very quickly saturated with a bad one.
  • A business that makes nothing but money is a poor business.
  • A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
  • Nothing is particularly hard if you divide it into small jobs.
  • I am looking for a lot of men who have an infinite capacity to not know what can’t be done.
  • There are no big problems, there are just a lot of little ones. – Henry Ford 
  • Most people spend more time and energy going around problems than in trying to solve them.
  • Time and money spent in helping men to do more for themselves are far better than mere giving.
  • Before everything else, getting ready is the secret of success.
  • Don’t find fault, find a remedy. – Henry Ford
  • Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.
  • Obstacles are those frightful things you see when you take your eyes off your goal.
  • Failure is simply the opportunity you see to begin again, this time more intelligently.

Learn All About Robert C. ‘Bob’ Lucas Now a

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

The Role of Mission and Vision Statements in Customer Service

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The Role of Mission and Vision Statements in Customer Service

Most successful organizations have written mission and vision statements that answer the questions of “What do the organization do?” and “Why does the organization exist?” Mission statements should always tie back to the vision statement and should be incorporated into the infrastructure (e.g. HR policies and procedures) and the service culture of an organization. Both mission and vision statements succinctly define the service culture and how the organization will act related to satisfying customer needs, wants and expectations.

The Role of Mission and Vision Statements in Customer Service

Leadership, real and perceived, is crucial to service success. In successful organizations, members of upper management make themselves clearly visible to frontline employees and are in tune with customer needs and expectations. They also “walk the talk” and continually drive and communicate the mission and vision of the organization through their words, actions, and decisions. Ultimately, these measures set the tone for a more ethical, productive, and customer conscious organization.

If all employees are aware of what their organization stands for, how it accomplishes its mission, and where it is headed in the future, they can play a crucial role in creating a service culture that strives to identify and meet customer needs, wants, and expectations.

Part of ensuring that everyone in the organization is working toward the same goals is to ensure that all policies, infrastructure, and actions support the mission and vision statements. For example, performance appraisals should have language that addresses how supervisors, managers, and employees are doing at addressing established goals and objectives and actions taken to uphold ethical standards. Additionally, all individual and department goals should be tied to the organizational mission and goals.

Although it is wonderful when organizations go to the trouble of developing and hanging a nicely framed formal mission or vision statement on the wall, if they are not a functional way of life for employees, they serve little purpose.

For additional ideas and strategies on ways to enhance customer service in your organization, get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Elements of a Service Culture

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Elements of a Service Culture

A positive service culture is crucial for organizations that want to remain competitive and build brand and customer loyalty.

Many elements define a successful service organization. Some of the more common are:

Service philosophy or mission: The direction or vision of an organization that supports day-to-day interactions with the customer.

Employee roles and expectations: The specific communications or measures that indicate what is expected of employees in customer interactions and that define how employee service performance will be evaluated.

Delivery systems: The way an organization delivers its products and services.

Policies and procedures: The guidelines that establish how various situations or transactions will be handled.

Products and services: The materials, products, and services that are state of the art, are competitively priced, and meet the needs of customers.

Management support: The availability of management to answer questions and assist frontline employees in customer interactions when necessary. Also, the level of management involvement and enthusiasm in coaching and mentoring professional development of employees is crucial in creating a positive service culture.Elements of a Service Culture

Motivators and rewards: Monetary rewards, material items, or feedback that prompts employees to continue to deliver service and perform at a high level of effectiveness and efficiency.

Training: Instruction or information provided through a variety of techniques that teach knowledge or skills, or attempt to influence employee attitude toward excellent service delivery.

Source: Customer Service Skills for Success by Robert W. Lucas

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Characteristics of Organizations with Strong Customer Service Cultures

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Characteristics of Organizations with Strong Customer Service Cultures

Many organizations struggle to gain and maintain strong customer and brand loyalty. However, what they often fail to do right is to create a service culture that nurtures and supports customers.Characteristics of Organizations with Strong Customer Service Cultures

The following are some common characteristics for leading-edge customer-focused organizations that you might use to help create a positive customer service culture in your own organization.

  • They have and support internal customers (for example, peers, co-workers, bosses, subordinates, people from other areas of their organization) and/or external customers (for example, vendors, suppliers, various telephone callers, walk-in customers, other organizations, others not from within the organization).
  • Their focus is on determining and meeting the needs, wants and expectations of customers while treating everyone with respect and as if he or she is special.
  • Information, products, and services are easily accessible by customers.
  • Policies are in place to allow employees to make decisions in order to better serve customers.
  • Management and systems support and appropriately reward employee efforts to serve customers.
  • Reevaluation and quantitative measurement of the way business is conducted is ongoing and results in necessary changes and upgrades to deliver timely quality service to the customer.
  • Continual benchmarking or comparison with competitors and related organizations helps maintain an acute awareness and implementation of best service practices by the organization.
  • The latest technology is used to connect with and provide service to customers, vendors, or suppliers and to support business operations.
  • They build relationships through customer relationship management (CRM) programs.

For additional ideas and strategies for building a strong service culture, get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Culture Quote – Jerry Fritz

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Customer Service Culture Quote – Jerry Fritz

Effective customer service cultures are driven from the top down in organizations where everyone takes ownership of interacting positively with customers and giving 110 percent in an effort to stand out from the competition.

Customer service cultures are made up of numerous elements (e.g. employees, quality products and services, effective service training, policies that address customer needs, wants and expectations, and physical service environment).

The following quote by Jerry Fritz helps define the importance of customer service cultures.

Customer Service Culture Quote - Jerry Fritz

“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” Jerry Fritz

For ideas and strategies on how to create and maintain a positive customer service culture in your organization, get a copy of Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now…

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

How to Improve Customer Satisfaction

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How to improve customer satisfaction

How to Improve Customer Satisfaction

Customer satisfaction is different from one person to the next. Thus, the answer to “How do I improve customer satisfaction?” is a complex one to answer. At the root of the solution is the acceptance by customer service representatives and others in an organization that all internal and external customers are unique and have different needs, wants and expectations. They must, therefore, be addressed as individuals and not as a group based on outward appearance (e.g. race, gender, age, ethnic or religious background and other factors typically used to label people).

Obviously, training and education to raise awareness about factors related to human behavior, diversity, customer service skills, interpersonal communication, and the organization’s products and services are crucial in providing quality service. Successful organizations and managers realize this and strive to provide quality information to everyone in their system on a regular basis.  Above that, it is the individual service provider’s responsibility to adopt an attitude focused on customer-centric behavior and actively take opportunities to discover customer needs, wants and expectations and then apply their knowledge and skills to satisfy them.

While there is no one solution to the issue of customer satisfaction, there are many roads to success if service providers take the effort to act in a professional manner and work with customers to partner on successful outcomes for both the customer and the organization.

To get a better understanding of factors related to different customer groups and potential strategies for identifying and addressing their needs, wants and expectations, get copies of Please Every Customer: Providing Stellar Customer Service Across Cultures, Customer Service Skills for Success and How to Be a Great Call Center Representative.

Quotes on Customer Trust – Robert W. Lucas

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Quotes on Customer Trust – Robert W. Lucas

Quotes on Customer Trust - Robert W Lucas

“Trust us the basis of any customer-provider relationship. Without trust; you have no relationship.” Robert C. Lucas

Learn about Robert W. Lucas – Author and Expert in the Customer Service Industry

Robert (Bob) W. Lucas, B.S., M.A., M.A., CPLP

Bob Lucas is an internationally-known award-winning author who has written and contributed to thirty-nine books, compilations, video training manuals and hundreds of articles. He is also the owner of Success Skill Press, a micro-publishing company and Principal at Robert W. Lucas Enterprises — a learning and performance consulting firm. He has four decades of experience in and customer service, human resources development, and management in a variety of organizational environments.

For over two decades Bob has shared his knowledge with workplace professionals from organizations such as Walt Disney World, SeaWorld, Martin Marietta, and Wachovia Bank in the Webster University Master of Arts program in Orlando, Florida. In addition, Bob has provided consulting and training services to numerous major organizations on a variety of workplace learning topics.

These topics range from personal branding, customer service, presentation skills, creative training and management program development, train-the-trainer, interpersonal communication, adult learning, diversity, team building, to and including employee and organizational development. Bob regularly gives presentations to various local and national groups and organizations such as ASTD (formerly the American Society for Training and Development), Florida Writers Association, and the Florida Authors and Publishers Association.

Bob was the 1995 and 2011 President of the Central Florida Chapter of the American Society for Training and Development (ASTD). Bob has lived, traveled and worked in 62 different countries and geographic areas.

Listed in Who’s Who in the World, Who’s Who in America and Who’s Who in the South & Southeast, Bob is also an avid writer. His book – Customer Service Skills for Success— has been the top-selling textbook on the topic since 2001.

His other publications include:
-The Complete Guide to Ocean Cruising: Everything You Need to Know for a Great Vacation
The Survivor’s Family Guide: A Resource for Loved Ones After Your Passing
-231 Ways to Say I Love You…and Mean It
-Make Money Writing Books: Proven Profit Making Strategies for Authors
-Please Every Customer: Delivering Stellar Customer Service across Cultures
-Energize Your Training: Creative Techniques to Engage Learners
-Training Workshop Essentials: Designing, Developing and Delivering Learning Events That Get Results
-Creative Learning: Activities and Games That REALLY Engage People
-People Strategies for Trainers: 176 Tips & Techniques for Dealing with Difficult Classroom Situations
-The Creative Training Idea Book: Inspired Tips & Techniques for Engaging and Effective Learning
-The BIG Book of Flip Charts
-How to Be a Great Call Center Representative
-Customer Service Skills & Concepts for Success
-Customer Service: Building Successful Skills for the 21st Century
-Job Strategies for New Employees
-Communicating One-to-One: Making the Most of Interpersonal Relationships
-Coaching Skills: A Guide for Supervisors
-Effective Interpersonal Relationships
-Training Skills for Supervisors
-Customer Service: Skills and Concepts for Business.Additionally, Bob has been a contributing author for the Annual: Developing Human Resources series by Pfeiffer & Company since 1992 and several compilations by various publishers.

Bob earned a Bachelor of Science degree in Law Enforcement from the University of Maryland, an M.A. degree with a focus in Human Resources Development from George Mason University in Fairfax, Virginia, and a second M.A. degree in Management and Leadership from Webster University in Orlando, Florida. Further, Bob was one of the first people in the world to attain the ASTD designation of Certified Professional in Learning and Performance (CPLP) in 2006.

Here is what his readers are saying about Robert C. Lucas…

Lesley Moreno – 5.0 out of 5 stars – For a Customer Service book

Reviewed in the United States on June 21, 2019
“What I liked about this product is that I learned a lot of things about customer service.”

 

E. Liz – 5.0 out of 5 stars For Customer Service Skills for Success 

Reviewed in the United States on March 8, 2017
“This book was easy to read and required for one of my classes. Amazon had the best price.”

Quote on Internal Customer Service – Jan Carlzon

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Quote on Internal Customer Service – Jan Carlzon

A group of people, often overlooked by many customer service representatives and employees in organizations, are the “internal customers.” These are the peers, supervisors, and fellow employees throughout an organization. In many instances, these folks are in support positions in departments that are served by others in the organization.

Internal customers are people to whom and from whom you provide or receive information, products, and services. These might be people you depend on to get the information needed to complete your monthly reports or who depend upon you to provide materials or data for them to do their jobs.

The key to providing professional internal service is for everyone in the organization to adopt a customer-centric approach to interactions with other employees.  Requests for information, products, and services should be viewed as just as important as those received from external customers in any situation. The only exceptions would be if there is an external customer waiting for service. In such instances, you should professionally inform your internal customer of that fact, provide service to the external customer and then get back to your internal customer in a timely fashion.

Jan Carlzon, former CEO of SAS Group famously made the following statement regarding internal customer service:

Quote on Internal Customer Service - Jan Carlzon

Learn All About Robert C. ‘Bob’ Lucas Now

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Quote – Henry Ford

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Customer Service Quote – Henry Ford

The phrase quality customer service is often bantered around in organizations. While some employees strive to deliver the best customer service possible, others simply show up for work and go through the motions. Likewise, some supervisors and managers are satisfied with just meeting minimal standards and do not continually look for ways to improve the system and enhance the customer experience.

It is a shame that in an economy where good jobs are hard to find, many employees are just “waiting to get another job” instead of dedicating themselves to give the best customer service possible each day. What these people fail to realize is that when they slight their internal and external customers by providing minimal effort, they not only taint the reputation of the organization and cost it money; they also damage their own professional image and limit opportunities and rewards for themselves at the same time.

Henry Ford summed up the reason to develop and maintain a customer-centric organization when he said the following:

Customer Service Quote - Henry Ford

“It is not the employer who pays the wages.

Employers only handle the money.

It is the customer who pays the wages.”

– Henry Ford

For ideas and strategies on how to effectively create and maintain a customer-centric organization, get a copy of Customer Service Skills for Success and How to Be  Great Call Center Representative.

About Robert C. Lucas – An Award-Winning Author and Customer Service Expert

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

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