Customer Service Excellence Quote – Tony Alessandra

“Good customer service is hard to find today.” How many times have you heard that statement? As a service provider (and we all are in any organization of more than one person since we all have internal customers), your goal should be to prepare to deliver excellent customer service to everyone with whom you have contact throughout the day. Anything less is inviting a breakdown in the customer-service provider relationship and is going to ultimately cost you and your organization. By gaining the knowledge and skills needed to interact with a diverse global customer base, you can potentially set up a win-win situation for yourself and your customers.

As an author and motivational speaker, Tony Alessandra puts it:

“Being on par in terms of price and quality

only gets you into the game.

Service wins the game.”

Tony Alessandra

For ideas and strategies on how to create a customer-centric organization and deliver excellent customer service, get a copy of Customer Service Skills for Success.

Learn All About Robert W. ‘Bob’ Lucas Now and Understand Why He is an Authority in the Customer Service Skills Industry

Robert W. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Is Customer Service Week the Best Time to Show Customer Appreciation?

by Robert W. Lucas

Is Customer Service Week the Best Time to Show Customer Appreciation?

Have you noticed how many articles and references are flying around stores and on the Internet regarding the importance of Customer Service Week? Service providers are wearing shirts and hats and articles abound on blogs and on various business sites stressing the importance of customer service. It all makes me wonder — “Is customer service week the best time to show customer appreciation?”

My question is, why do organizations and customer service representatives wait for one time a year to thank the most important element of their business – their customers? Without their customers, they could all pack up and go home. This negligent approach to customer service reminds me of a joke I heard many years ago about an old married couple sitting with a marriage counselor. The wife was very distraught and crying her eyes out as she told the counselor that their problem was that after fifty years of marriage that her husband never told her that he loves her anymore. The startled husband was dumbfounded to hear that. He turned to her and asked, “Didn’t I tell you I loved you when we got married?” She responded timidly, “Yes.” He countered with, “Well if that changes, I’ll let you know!”

Similar to the story above, many organizations go out of their way to court potential customers by offering discounts, special incentives, and promises to outperform their competition. Once a customer comes aboard, the company is off creating new campaigns to entice more new customers, while typically forgetting about the current ones or demonstrating how much they mean to the organization.

It is no wonder that most organizations experience such high customer desertion or turnover rates (customer churn). Why would you go to an organization that does not appear to respect or value your business; Especially, when a qualified, and sometimes better, the competitor is only a mouse click or phone call away.

Managers need to continually remind themselves that they should not wait for a customer to reach out to inform the organization that they are taking their business elsewhere before going into recovery or retention mode. Often their special retention department customer service representatives have special authority to grant customer incentives, offer lower rates, and take other actions to encourage the customer to stay. At this point, depending on how irritated the customer is, it might be too late and the damage is irreversible.

Here are five simple things companies can do to reinforce customer satisfaction or brand loyalty and reduce customer attrition:

Empower every customer service representative to offer customer incentives and help head off customer desertion.
Create policies that are customer-centric and are continually updated to demonstrate that all customers are crucial to the organization.
Continually look for ways to show that their organization really is the best value for the money and has its customers’ best interests in mind.
Regularly provide customer service training that focuses on customer service skills, tips, ideas and strategies to address customer needs, wants and expectations.
Treat every customer as unique and important and do not lump them into various demographic groups that receive generic approaches to service based on pre-conceived ideas of what they want or expect.

For hundreds of additional effective and proven customer service tips, techniques and strategies for creating and maintaining an excellent customer service environment that truly supports all customers, get copies of Customer Service Skills for Success, How to Be a Great Call Center Representative and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

A 100 Percent ATTITUDE Is Crucial for Customer Service Representatives

by Robert W. Lucas

A 100 Percent ATTITUDE Is Crucial for Customer Service Representatives

Organizations are constantly looking for better ways to increase customer satisfaction, generate additional revenue and spark customer retention. While some customer service professionals say that brand loyalty and keeping customers for life is an unachievable goal, there are some strategies that can strengthen the customer-provider relationship. A few of these efforts include:

Hiring people who have “personality” and who really enjoy interacting with internal and external customers.

Delivering quality customer service face-to-face and via technology by training every employee to be adept at using the technology provided for serving their customers effectively.

Educating all employees on the policies, procedures, products, and services that customers should be able to expect them to know. Organizations are constantly looking for better ways to increase customer satisfaction, generate additional revenue and spark customer retention. While some customer service professionals say that brand loyalty and keeping customers for life is an unachievable goal, there are some strategies that can strengthen the customer-service provider relationship.

Building a customer-centric environment that lets customers know that they truly are valued. This includes using positive interpersonal communication skills (e.g. active listening, verbal and nonverbal skills, and asking the right questions).

Ultimately, the secret tool for making sure that customers want to do business with an organization is that all employees must continually develop and display a positive attitude when dealing with current and potential customers. To demonstrate the power of this trait, think about the following formula.

If the letters…

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Equals numerical values of…

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 18 20 21 22 23 24 25 26

Then…

A+T+T+I+T+U+D+E

1+20+20+9+20+21+4+5 =100%

To learn more about the power of positive customer service using sound and proven customer service knowledge, techniques and strategies, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Create a Positive Customer Service Culture by Making Customers Feel Valued

by Robert W. Lucas

Create a Positive Customer Service Culture

by Making Customers Feel Valued

Organizations are often chasing the illusive loyal customer. Various research studies have shown that it costs less to keep a good customer than it does to attract new ones through expensive marketing and incentive programs. Related to this, it seems logical to focus on converting new and occasional customers into loyal customers who return regularly and tout the organization’s benefits and customer-centric approach.

Alas, many managers, organizational leaders, and frontline customer service representatives simply do not get the whole concept of keeping loyal customers who use the organization’s products and services. These managers try to hold costs down by hiring inexperienced and low-cost employees, do not want to invest a lot of money in training staff (other than rudimentary product and service knowledge), and offer no real support for the customers they already have.

If you work for an organization and want to create an environment that is known for stellar customer service and customer-friendly people and policies, consider the following strategies to help make customers feel valued.

Hire personalities, not bodies. It takes a special person to be successful in a customer service environment. Strive to find people who are focused on interacting with others, seem to enjoy the service environment and life in general and sincerely want to help others. Product and policy knowledge can be taught to most new employees, as can the requisite skills necessary to successfully interact with new and current internal and external customers (e.g. interpersonal communication skills, knowledge about various demographic groups, team building, and other similar skills).

Prove that the organization and employees value customers. Create policies and procedures that are customer centric (e.g. return policies, hours of operation, and allow employee empowerment so that they can make decisions without a supervisor’s approval).

Train employees to recognize regular customers. People like to be seen as a person and as someone who is appreciated and valued by the organization. Customer service training sessions should stress this important fact and encourage employees to use a customer’s name when greeting and throughout a conversation. Memory improvement might be added to the training schedule to aid people in developing better memory and aid recall of customer names and faces.

Develop customer recognition and incentive programs. If customers are not rewarded for their continued business, they are likely to go elsewhere, especially if service breaks down or they encounter a problem. Reward good customers with discounts, personal communications (e.g. a greeting and coupon on their birthday, anniversary or other special occasions) and a warm welcome when they contact the organization. Instruct employees to focus on the human part of a transaction first (e.g. a warm greeting or comments about previous contacts, purchases or visits) before moving to the business of why they contacted the organization and what can be done to assist them.

Doing these simple things and others can make a world of difference to many customers and can often make the difference between a transient and a loyal customer. For additional customer service tips and strategies for creating a positive customer service environment where visitors demonstrate brand and customer loyalty as a result of receiving excellent customer service, get a copy of Customer Service Skills for Success.

Three Negative Nonverbal Messages To Avoid When Serving Customers

by Robert W. Lucas

Three Negative Nonverbal Messages To Avoid When Serving Customers

Some customer service representatives develop unproductive nonverbal behaviors without even realizing it. These may be nervous habits or mannerisms carried to excess (scratching, pulling an ear, or playing with hair). In a customer service environment, you should try to minimize such actions because they might send a negative or annoying message to your customers. They can also lead to a perception of bad customer service.

An easy way to discover whether you have such behaviors is to ask people who know you well to observe you for a period of time and tell you about anything they observe that could be a problem. People develop unproductive nonverbal behaviors without even realizing it. These may be nervous habits or mannerisms carried to excess (scratching, pulling an ear, or playing with hair). In a customer service environment, you should try to minimize such actions because they might send a negative or annoying message to your customers. They can also lead to a perception of bad customer service.

The following are three common nonverbal communication behaviors that can annoy people and cause customer relationship breakdowns or comments about you and your organization when used with customers.

Pointing a finger or other object at someone

For many people pointing a finger at them is often viewed as a very accusatory mannerism and can lead to anger or violence on the part of your customer. If you must gesture toward a customer or toward an area or item, do so with an open flat hand (palm up) in a casual manner. The result is a less threatening gesture that almost invites comments or feedback because it looks as if you are offering the customer an opportunity to speak. Additionally, this is the appropriate means for pointing towards something in many cultures.

Raising an eyebrow

This mannerism is sometimes called the editorial eyebrow because some television broadcasters raise their eyebrow. With the editorial eyebrow, only one eyebrow arches, usually in response to something that the person has heard. This mannerism often signals skepticism or doubt about what you have heard. It can be viewed as questioning the customer’s honesty.

Peering over the top of eyeglasses

Many people who need glasses to read but not to see for distances may forget that they have on glasses when they are interrupted while reading or using them. As a result, they may speak to others while wearing their glasses sitting low on the end of their nose. This gesture might be associated with a professor, teacher, or someone who is in a position of authority looking down on a student or subordinate. For that reason, customers may not react positively if you peer over your glasses at them. Typical nonverbal messages that this cue might send are displeasure, condescension, scrutiny, or disbelief.

By improving your customer service skills, you enhance your opportunities to deliver excellent customer service. For additional useful customer service tips and information on how to create a customer-centric environment that can lead to enhanced customer relationships, customer satisfaction, and reduced customer attrition, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Two Strategies for Reducing Stress in a Customer Service Environment

by Robert W. Lucas

Two Strategies for Reducing Stress in a Customer Service Environment

In a struggling economy, customer service managers around the world realize the value of providing service on demand and maintaining customer-centric environments. With the competition for customers, many organizations are making ongoing advances in system efficiency to address customer needs.

Tasks that used to take hours, days, and even weeks are now done almost instantaneously or certainly in a greatly reduced time frame. Because of evolving technology, transportation, and systems, the speed at which customers expect product and service delivery will likely increase in the future. All this is creating a situation in which customers continue to demand more and faster customer service. The idea of getting it now has so permeated consumer mentality that your failure to provide the quickest, most efficient delivery of products and services is the kiss of death for you and your organization. As a result of this “get it now” mentality, each new generation of consumers has less memory of the long waiting times experienced by their forebears. People are accustomed to getting what they want, when and where they want it with little or no wait time.

Today, if customers cannot get what they want from you and your organization when they want it, they go elsewhere. In many cases, they can just log onto a computer and surf the Internet to get their needs, wants and expectations met – often faster and cheaper. These continuing changes and expectations increase pressure and stress for you and your coworkers.

The following are three simple strategies to help maintain your sanity and potentially reduce stress on any given day as a customer service representative.

Regain control. Sometimes, we just have to say “Enough!” and step back to analyze where we are with commitments and factors that are impacting our lives. If you regularly feel that you are “swimming upstream” and that all sorts of people or tasks are coming at you constantly, with little break, stop. Take a deep breath, look at what is causing this feeling and the actions occurring and develop a strategy for modifying or dealing with them. Don’t be embarrassed or afraid to ask for help. Many times, when people become overwhelmed and start to get depressed about it, they are ashamed that they feel they cannot handle things themselves and avoid seeking help. This only allows things to continue to build and overwhelm. If you get to such a point, it is crucial that you get help so that you can continue to perform professionally and help your customers.

Learn to say “no.” Take the approach that antidrug campaigns at schools have taught children for years in relation to drugs – “Just Say No” – when it comes to accepting more responsibility or assignments whenever possible and appropriate. Obviously, you are not likely to tell your boss or customers that you won’t do something or help them, but when possible and feasible, decline to assist others (e.g. family, friends, co-workers, or whomever).

If you are overcommitted, seek assistance from others in the workplace. Speak to your supervisor or team leader and let them know what you are working on and your time commitments. Often, they do not realize how much work they have given you if they routinely pass along assignments as tasks come up, especially in a high-pressure or chaotic work environment.

For additional information on customer service-related stress and strategies and techniques for reducing it, so that you can continue to provide excellent customer service, get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

Encouraging Customer Loyalty Can Result in Increased Customer Retention

by Robert W. Lucas

Encouraging Customer Loyalty

Can Result in Increased Customer Retention

If you are a customer service representative, one of your key roles is to help create a customer-centric environment designed to identify and meet customer expectations. To accomplish this, you must ensure that you continue to enhance your knowledge of the organization’s products and services. You must also continually hone your customer service skills in order to communicate, negotiate, and serve customers while you deliver excellent customer service.

To get hundreds of ideas and strategies on how to create a positive customer service environment that can aid in achieving customer satisfaction, loyalty, and retention, get a copy of Customer Service Skills for Success.

What Is Organizational Service Culture?

by Robert W. Lucas

What Is Organizational Service Culture?

Promoting a positive service culture is one way to help ensure organizational success. Without the mechanisms and atmosphere to support frontline service, the other components of the business environment cannot succeed. Put simply, organizational culture is what the customer experiences.

A positive organizational service culture is made up of a collection of subcomponents, each of which contributes to the overall service environment. Typically, culture includes the dynamic nature of the organization and encompasses the values and beliefs that are important to the organization and its employees and managers. The experiences, attitudes, and norms cherished and upheld by employees and teams within the organization set the tone for the manner in which service is delivered and how service providers interact with both internal and external customers.

For additional information on the various elements of an organization and how they impact the culture, developing good customer service skills that lead to customer service excellence, and hundreds of useful customer service tips, get a copy of Customer Service Skills for Success.

Build Customer Relations – PLAN for Positive Customer Interactions

by Robert W. Lucas

Build Customer Relations – PLAN for Positive Customer Interactions

Customer service representatives are on the front line when it comes to making a positive first impression on the potential and current customers. What you do (or do not do), say, and how you act with customers can either help build customer satisfaction and loyalty or can drive customers away.

An important strategy for delivering excellent customer service is to plan everything from your greeting to your closing statements before you come into contact with a customer. Know what you want and need to say, avoid unnecessary details or discussion, and be prepared to answer questions about the organization, its products and services, and the customer’s order.

To maximize your potential and create positive outcomes with customers, use the PLAN acronym as a guide to effective communication with those whom you come into contact with. The model stands for:

Prepare for Positive Customer Interactions
Let Your Customers Know They Are Important
Address Your Customer’s Expectations Positively
Nurture a Continuing Relationship

For additional customer service tips, ideas and strategies on how to more effectively communicate with customers, build stronger customer relations and help create a positive customer-centric environment, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Delivering Positive Customer Service in a Global Work Environment

by Robert W. Lucas

Delivering Positive Customer Service in a Global Work Environment

What is a Positive Global Customer Service? It is recognizing that you are dealing with unique individuals at each contact point with a customer or potential customer and taking the time to listen effectively, respond appropriately and address their needs. It is also taking ownership and responsibility for your environment and customer interactions by being prepared and doing whatever it takes to help guarantee a successful outcome when dealing with internal and external customers. Most customer service representatives understand this and go out of their way to deliver the best customer service possible.

It is crucial for customer service representatives and every other organizational employee to develop a customer-centric attitude (e.g. answering the phone professionally, returning calls and email within a timely manner, remembering little details shared by customers and referring back to them during a conversation, or going out of your way to help resolve an issue when service breaks down) if the organization hopes to be successful. This means continually demonstrating good customer service skills and upgrading your knowledge and skills on a regular basis.

In a diverse world, providing positive global customer service also means applying what Dr. Tony Alessandra calls the Platinum Rule (“Do until others as they want to be done unto them”) in one of his books. In other words, instead of or treating people like you want to be treated, get to know them. Find out what they like, dislike, expect, value, believe and want, then attempt to satisfy them to the best of your ability. If you cannot provide what they need, consider getting someone else to assist who can better understand and address actual needs.

From a service perspective, when customers believe that service providers are knowledgeable about various aspects of diversity and value others, they are likely to reward the organization with their business. Not only will they typically remain loyal to an organization that they like, but they will usually spread the word about their positive experiences. This equates to more revenue generated for the organization, which can then afford to increase salaries, expand and enhance their facilities and operations, provide training and benefits. It can also better market and fend off competition more effectively.

On the other hand, if customers believe that they are being treated indifferently and that service providers do not understand or care about their particular needs, they will potentially desert the organization and encourage their friends to do likewise. This means the potential loss of revenue and all its associated benefits.

For more information about delivering positive global service to a diverse customer base as well as hundreds of customer service tips for delivering excellent customer service, get a copy of my book Please Every Customer: Delivering Stellar Customer Service Across Cultures.