The importance of effective nonverbal communication when dealing with customers cannot be overemphasized. This is because people send and receive nonverbal cues differently based on many factors in their backgrounds (e.g. culture, education, experiences, ethnicity, and many others).
As Ralph Waldo Emerson is quoted as saying:
Effective interpersonal communication skills are crucial for delivering excellent customer service. 
Verbal communication skills are important, but nonverbal communication cues are often more so. Still, while you may potentially gather a lot of information through nonverbal cues received from others, be careful of putting too much emphasis on your interpretation. Why? Because many factors influence the messages being sent by others. For example, nonverbal cues can have different meanings or be interpreted differently based on factors like gender, culture, diversity, education, personal experiences and other factors.
The easiest way to prevent misinterpretation is to always ask someone to clarify their nonverbal cues when you are not sure of their meaning.
For more tips on dealing effectively with customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.
Whether you are dealing with customers or potential customers, never forget that the way that you communicate verbally and nonverbally (interpersonal communication skills) will determine the outcome of your interactions. In particular, nonverbal cues can often override your spoken words.
Personality types, cultural and educational background, the environment in which people have been reared, and many other factors affect the manner in which nonverbal cues are sent and received. All of these and more can create communication barriers since nonverbal cues carry powerful messages, you should remember that there is considerable room for misinterpretation of the cues used by different people. The skills of recognizing, assigning meaning, and responding appropriately to nonverbal messages are not exact. That is because human behavior is too unpredictable and the interpretation of nonverbal cues is too subjective for accuracy of interpretation to occur with consistency.
To prevent possible communication and relationship breakdowns, take the time to study ways in which nonverbal cues are sent and received in various cultures and by different categories of customers people based on age, gender, personality style, abilities, and other factors. Use what you learn to measure your own patterns of nonverbal communication and send messages wit others accordingly.
For customer service tips, ideas and strategies on communicating with different types of customers in your own workplace, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures, and How To Be a Great Call Center Representative.
When the 1990 Americans with Disabilities Act was passed in the United States, the number of people with disabilities was estimated to be over 43 million. Since then the number of aging societal members has swelled that number to more than 56 million people – over 19% of the population. The impact of those numbers is that more of your customers today and into the future have to deal with sight, hearing, speech and mobility impairments than ever before. These disabilities can create challenges in customer service, communication, and the workplace overall for you and other customer service representatives.
By educating yourself on the needs of people with impairments that reduce ability in the area of seeing, hearing or speaking can aid communication and help build stronger customer management and relationship skills. Through interpersonal communication skills, you are able to potentially improve customer and brand loyalty by enhancing overall customer satisfaction levels.
There are hundreds of pieces of literature and research in these areas available. Plus, each governmental jurisdiction has a multitude of agencies, nonprofit and advocacy groups that provide information. Start by a sound Internet search to identify resources.
For proven customer service ideas and strategies get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures, and How to Be a Great Call Center Representative. Each of these resources provides sound practices for improving communication and relationship management skills.
Who is Robert C. Lucas?
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.
Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.
He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.
Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises
To get a better idea of how you present yourself to customers nonverbally, ask a co-worker to use the following guidelines and evaluate your nonverbal communication during a service transaction with a customer. Once it is over, spend some time having them provide feedback on how well you did.
Body Language. How do your body posture and positioning send a relaxed positive (e.g. confidence and self-assurance) or tense negative (e.g. uncertain, confused, or not confident) message about you?
Facial Expression. Does your face say, “Hello, Welcome, I am able and ready to serve you,” or does it show a bored disinterested employee who is going through the motions of providing service?
Eye Contact. Are you making appropriate and adequate eye contact to show interest without causing possible discomfort or offense?
The Tone of Voice. Does your voice project a smiling professional who sounds even-paced, comfortable and confident?
If you answered “no” or “unsure” to any of these questions, think about getting a communication coach or enrolling in training programs that can help evaluate and improve your nonverbal skills.
Failure to improve your skills or project a positive customer service image can lead to perceptions of your poor performance or bad attitude. This can result in:
For additional ideas and techniques for improving your nonverbal communication when interacting with others, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service across Cultures.
About Robert C. Lucas
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.
Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.
He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.
Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises
“To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship of mutual trust.” George Ross
The ability to build and maintain solid relationships, and ultimately develop a level of trust, is a key skill that customer service representatives must master if they are going to be successful in the business world.
As a professional service provider, you must study human nature and become adept at the interpersonal skills of verbal and non-verbal communication, listening skills, and assessing behavioral styles and personality. You must also be able to understand and interact with people from diverse backgrounds.
For more ideas on how to better interact with and serve the needs of diverse customers, get copies of Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.
About Robert C. Lucas
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.
Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.
He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.
Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises
When I ask learners or audience members in my training or presentation groups to relate a story of a recent customer service experience they had, I typically hear of a negative encounter that they remember. Unfortunately, that is the norm that many people who deal with service providers experience, especially when the event is related to technology. This is often the result of poor customer service skills, lack of adequate or effective customer service training, and overall ineffective customer relations management from the company or customer service representatives involved.
On my visit to the Casselberry, Florida T-Mobile store yesterday, I had a refreshingly positive experience. I had trouble with my Samsung phone that had been going on all day while I attended a local Florida Writers Association conference. The trouble turned out to be “operator error.” Since I was at T-Mobile, I figured I might as well get answers to numerous questions that I’d be wanting to ask related to the phone functions and my service agreement. I’d put off dealing with these for some time.
Upon my arrival at the store, Retail Associate Luis Baca quickly greeted me in a friendly manner. I immediately recognized through his nonverbal communication and demeanor and for his overall interpersonal communication style that I had the “right guy.” My intuition proved to be correct in the next thirty minutes as he patiently addressed each issue that I had. During the process, I found out that previous information received at a different store about a corporate discount for military retirees was incorrect. Ultimately, Luis educated me on phone functioning, got me the military discount to which I was entitled, helped me switch to a different phone plan that I asked about and saved me over $60.00 a month on my mobile phone bill. As someone who has been providing customer service training for over two decades, and a customer service author and consultant, I give Luis an A+ for his knowledge, customer service skills, and the service that he provided.
Service like I received yesterday and my overall satisfaction with the company are the main reasons that I have stayed loyal to T-Mobile for almost six years and moved my wife over from AT&T last year. By continually addressing my needs, wants and expectations, the company saves me time and money, reduces my stress levels related to mobile service and continues to reinforce my satisfaction with them.
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.
The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.
If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.
In addition to verbal and written messages, you continually provide nonverbal cues that tell a lot about your personality, attitude, and willingness and ability to assist customers. Customers receive and interpret the messages you send, just as you receive and interpret their messages.
By recognizing, understanding, and reacting appropriately to the body language of your customers, as well as using positive body language yourself, you will communicate with them more effectively. The key to “reading” your customer’s body language is to realize that your interpretations should be used only as an indicator of the customer’s true message meaning. This is because background, culture, physical condition, communication ability, and many other factors influence whether and how well people use body cues. Placing too much importance on nonverbal cues could lead to miscommunication and possibly a service breakdown.
One secret to effectively interpreting nonverbal cues sent by your customers is to watch for clusters of messages rather than a single signal or cue. This means to listen closely to what your customer is saying verbally while watching their nonverbal cues closely. If their words seem to be saying something different from the signals you received, watch further or do a quick perception check. To do this, ask a question for clarification. For example, “I just heard you say …but I noticed that nonverbally you were not smiling. I am not sure if I should take your words at face value or if you were making a joke. Which was it?”
By recognizing that your ability to effectively interpret body language is just one more tool in your customer service toolbox, you are on your way to delivering the best customer service possible.
For suggestions on how to successfully communicate nonverbally with your customers, get a copy of Customer Service Skills for Success.
About Robert C. Lucas
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.
The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.
If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.
Various studies indicate that the majority of message meaning during an interaction between two people is often received through nonverbal means (e.g. facial expressions, gestures, and vocal qualities). Even as you speak to your customers, they are likely to be extracting additional messages from your physical presence, how you look and what you are doing. And when you throw cultural and other diversity factors (e.g. gender, abilities, or age) into the situational equation, there is a good opportunity for misinterpretation. This is because people often assign meaning to nonverbal cues based on their values, beliefs, and life experiences.
For all the reasons listed above, it is crucial that you and other employees become students of human behavior. You should also educate yourselves about values and beliefs from different groups so that you are aware of potential interpretations that might be made of gestures that you or your customer(s) might use.
A quote by management guru, Peter F. Drucker sums up the importance of recognizing and properly interpreting nonverbal cues.
For ideas and strategies on effectively communicating nonverbally with your customers, check out: Please Every Customer: Delivering Stellar Customer Service Across Cultures; Customer Service Skills for Success; and How to Be a Great Call Center Representative.
Here are a few more amazing Peter Drucker quotes to enjoy reading.
About Robert C. Lucas – Blogger, Author, and a fan of Peter Drucker
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.
The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.
If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.
As a customer service professional, it is impossible for you to “not” send nonverbal messages to your customers. They are evaluating you based on your posture, facial expressions, height, body type and condition, skin color, complexion, clothing, jewelry, and many other nonverbal cues. Your goal should be to eliminate communication barriers and to pay attention to all these factors. You should also strive to communicate a message of professionalism and that you are alert, happy, capable and ready to serve your customer.
On the telephone, your tone and attitude should project a positive, upbeat and professional presence that helps encourage people to continue to do business with you and your organization.
When speaking with a customer face-to-face, you should avoid negative body cues and facial gestures like frowning, crossing arms across the chest, using eye contact inappropriately as your customer speaks, pointing fingers at someone, rubbing the back of your neck or the bridge of your nose, or any other movement that might indicate boredom, stress, frustration or displeasure since some cultures view these things negatively. Also, you should be conscious of nervous habits that you might have which could say to the customer that you are impatient, uncertain, or otherwise not confident about a given situation (e.g. a sale). For example, fidgeting, jingling change or playing with items in your pocket, twirling the ends of your hair, clicking a ballpoint pen, biting nails, looking at your watch, or rubbing your hands together.
When interacting with your customers, it is important that you monitor your own nonverbal cues and those that they use. In doing so, remember that just because someone from a culture uses a nonverbal cue similar to one that your culture uses does not mean that it has the same meaning with which you are familiar. Learning to appropriately interpret and appreciate different nonverbal cues used by customers from around the world will give you a big advantage over your competition when dealing with people from various cultural and diverse backgrounds.
An important thing to remember is that you should not assign meaning to a nonverbal cue that you see a customer use out of context (e.g. their verbal and nonverbal messages do not seem to match). This is because the same gesture (e.g. a smile) might have different meanings when used by someone based on the situation, their level of emotion, the environment, a person that they are with, time, the customer’s cultural background and your personal frame of reference related to the signal.
To better discover ways to communicate positively in a global business environment, get a copy of Please Every Customer: Delivering stellar customer service across cultures.
About Robert C. Lucas
Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.
Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.
The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.
If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.
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