methods of communication

Use Caution with Nonverbal Cues When Serving International Customers

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Use Caution with Nonverbal Cues When Serving International Customers

Use Caution with Nonverbal Cues When Serving International Customers

“I am so sorry! That’s not what I meant” is all the service provider could say after he inadvertently offended an international customer from Turkey by using what he believed to be a signal of reassurance (thumb and index finger forming an “O”).  In fact, due to a differing cultural meaning assignment for nonverbal cues, he had just sent his customer a vulgar message.

Like many other elements of interpersonal communication, there is a likelihood that messages can break down for a number of reasons. This is especially true with nonverbal cues or body language since people from various regions of the country and the world assign varying meanings to similar gestures.

There are numerous good books on the topic of nonverbal communication across cultures.  If you are going to work as a customer service professional, you should have them all on your bookshelf. In fact, if you are going to work in today’s multicultural workplace, you should get them since you will be dealing with internal as well as external customers.

For guidance on providing to service to customers from other cultures, as well as those with varying degrees of ability, differing ages, and other diverse factors, get a copy of the book Please Every Customer: Delivering Stellar Customer Service Across Cultures.

The Impact of Technology on Customer Service

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The Impact of Technology on Customer Service

Organizations of all sizes in different parts of the world are struggling to harness the power of service technology to deliver the best customer service possible. The wonderful thing about changing technology is that through the use of new innovations, even small organizations can create an image equal to their larger counterparts since someone visiting their website or contacting them in other ways have no idea how many employees or assets they have. The key is that once a customer does contact an organization, that customer service representatives and other employees who interact with them must project a positive and professional image during interactions. Creating a positive customer-centric service culture is the job of everyone in the organization from upper echelons to front line employees.

The Impact of Technology on Customer Service

In years past, service-based technology consisted of the telephone and facsimile. Now, there are many new developing technologies (e.g. Skype, smartphones, tablets, and cloud-based solutions) and web-based tools available (e.g. blogs, Facebook, Twitter, YouTube, Pinterest, and StumbleUpon) as organizations strive to gain and hold their edge over local and international competition.

Billions of dollars are being spent worldwide to create systems through which customers can access products and services to satisfy their ever-changing needs and whims. This is occurring because the quality of service received or perceived by customers can either enhance or diminish an organization’s brand and reputation. In a global economy, diversity abounds. Each current or potential customer also brings along cultural values, beliefs, and backgrounds based on their background. All of these elements influence customer expectations and perspectives.

As organizations strive to hang onto market share and customers while eking out some degree of profit is a sluggish economy, they are seeking viable alternatives to be responsive to customer needs, requests, problems, suggestions and complaints. Technology-based service delivery systems are viable options.

Many organizations have dedicated customer service professionals to staff their telephones or call centers and communicate with customers via the Internet, blogs, email, and other technological means. Some organizations also outsource and off-shore their service functions to call centers, marketing, and similar companies in order to reduce direct, ongoing staff expenses from their budgets and receive tax breaks. Unfortunately, these cost-saving strategies do not always work because many consumers have begun to rebel against having to talk to people located in other countries, whom they sometimes feel do not understand them or their needs.

Larger organizations continue to add and upgrade hardware and software capable of contacting and serving customers and tracking service-related analytics while adding human resources and training to meet customer needs.

smiling woman on telephone edited

In smaller organizations, and those who have yet to use alternative servicing strategies to maximum potential, the responsibility for answering the telephone and providing service through other means often falls on anyone (e.g., administrative assistant, salesperson, driver, partner, or owner) who is available when a customer visits (face-to-face or via the Internet or computer), the telephone rings, or an answering system receives a message.

No matter the size of your organization, everyone must accept ownership for service delivery in order to provide positive global service and ensure that customers are satisfied in order to maintain some degree of loyalty.

For additional ideas, strategies and techniques on how to provide the best customer service possible, check out Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures, and How to Be  Great Call Center Representative.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Interpersonal Communication Self-Assessment for Customer Service Representatives

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Interpersonal Communication Self-Assessment for Customer Service Representatives

In many instances, customer service representatives do not know how they are coming across to their internal and external customers during interactions with them. Often this is because they fail to consciously monitor their verbal and nonverbal communication behaviors. In other cases, they do not ask for feedback on their communication style because they are afraid of what they will hear.

Interpersonal Communication Self-Assessment for Customer Service Representatives

If your goal is to provide the best customer service possible, you must take the time to gather information on your behavior and develop a plan for improvement. Like other life and customer service skills, effective communication must be developed, honed and improved upon regularly.

To find out how people perceive you and the way that you communicate with others, ask friends, relatives or customers whom you know well and trust to give objective feedback by asking them the following questions.

  • Do I tend to smile when I speak?
  • Do I spontaneously smile and greet people who pass me in the workplace?
  • What body cues (nonverbal signals) do I use regularly when I speak?
  • How would you categorize my overall presence when I speak (e.g. confident, uncertain, timid, intimidating, assertive, or relaxed) and why do you perceive that?
  • What “pet” words or phrases do I use regularly?
  • Do I actively listen when others speak? Ask for examples if they tell you “no”.
  • When I speak, how does my tone sound (e.g. assertive, attacking, calming, friendly, or persuasive)? Ask respondents to provide examples.
  • How do you think I might improve my overall communication style and professional presence when dealing with customers?
  • When I am frustrated or irritated how do you know it?

Once you hear their responses, take some time to reflect upon what you learn, decide if their feedback is valid (e.g. did several people tell you the same thing) and then begin working to change any negative behavior that you identified.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Nonverbal Communication That Can Impact Customer Relationships

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Nonverbal Communication That Can Impact Customer Relationships

There are many ways in which customer service representatives communicate with customers face-to-face and via technology. One of the most powerful techniques is through nonverbal cues or messages they send subconsciously. Often these unspoken messages are more powerful than those delivered through words.

The following chart indicates some common positive and negative nonverbal communication behaviors that customer service representatives might exhibit that can lead to misunderstandings or service breakdowns if you are not careful.

Positive

Negative
  • Brief eye contact (3 to 5 seconds)
  • Yawning
  • Eyes wide open
  • Frowning or sneering
  • Smiling
  • Attending to matters other than the   customer
  • Facing the customer
  • Manipulating items impatiently
  • Nodding affirmatively
  • Leaning away from customer as he or   she speaks
  • Expressive hand gestures
  • Subdued or minimal hand gestures
  • Open body stance
  • Crossed arms
  • Listening actively
  • Staring blankly or coolly at customer
  • Remaining silent as customer speaks
  • Interrupting
  • Gesturing with open hand
  • Pointing finger or object at customer
  • Maintaining professional appearance
  • Casual unkempt appearance
  • Clean, organized work area
  • Disorganized, cluttered work space

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

The Role of Gestures in Positive Customer Service

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The Role of Gestures in Positive Customer Service

The use of nonverbal communication with your head, hands, arms, and shoulders to accentuate verbal messages can add color, excitement, and enthusiasm to your interactions with customers. Using physical movements naturally during a conversation may either help make a point or result in added credibility.

Typically, movements or gestures are designed to gain and hold attention (e.g. waving a hand to attract the attention of someone), clarify or describe further (e.g. holding up one finger to indicate the number 1), or emphasize a point (e.g. pointing a finger while angrily making a point verbally).The Role of Gestures in Positive Customer Service

Open, flowing gestures (e.g. gesturing with arms, palms open and upward, out and away from the body) encourage listening and help explain messages to customers. On the other hand, closed, restrained movements (e.g. tightly crossed arms, clenched fists, hands in pockets, hands or fingers intertwined and held below waist level or behind the back) could send a message of coolness, insecurity, or disinterest.

One important point to remember in a multicultural world is that nonverbal cues are not universal and a gesture in one country or culture could take on an entirely different meaning in another. Take some time to research common nonverbal cues around the world before using them in public.

The key to effective nonverbal communication is to make gestures seem natural. If you do not normally use gestures when communicating, you may want to practice in front of a mirror until you feel relaxed and the gestures complement your verbal messages without distracting.

For additional ideas and strategies on using nonverbal communication effectively when interacting with customers, get a copy of Customer Service Skills for Success. For suggestions on interacting effectively with customers from different backgrounds, check out Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Enhancing Non-verbal Communication With Customers

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Enhancing Non-verbal Communication With CustomersEnhancing Nonverbal Communication With Customers

As a customer service representative or another person in contact with your organization’s customers, you should continually be aware of the impact that your verbal and nonverbal messages have on others. Part of this awareness it to strive to enhance your nonverbal communication skills and better understand how silent messages you send might be interpreted by customers of various backgrounds.

Here are three tips to help raise your nonverbal awareness and improve your ability to communicate more effectively with customers.

  1. To determine if you have any annoying or potentially distracting personal habits that could cause relationship issues, ask someone who knows you well to be alert to gestures, movements, habits, or phrases that you repeat or use often. Once identified, make a conscious effort to reduce or eliminate the habits.
  2. Have a candid conversation with your supervisor and ask him or her to give you constructive feedback on how he or she perceives your typical appearance and style of dress in the workplace. If necessary, make any adjustments your supervisor recommends.
  3. Strive to create a work environment that sends a positive message and will not cause offense or negative perceptions in others. Simple things like emptying your waste can, organizing items in your work area neatly, and cleaning spills or dusting the area can help send a positive message to customers entering the area.

For additional information on the impact of nonverbal communication on customers, get a copy of the book Customer Service: Skills for Success.

Robert C. Lucas

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

The Role of Eye Contact in Customer Service in a Diverse World

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The Role of Eye Contact in Customer Service in a Diverse World

It has been said that the eyes are “the windows to the soul.” Eye contact is very powerful. This is why criminal investigators are often taught to observe eye movement in order to help determine whether a suspect is being truthful or not.

In most Western cultures, the typical period of time that is comfortable for holding eye contact is 5 to 10 seconds, then an occasional glance away is normal. Looking away in many cultures can often send a message of disinterest, or dishonesty, or lack of confidence. If either the length or the frequency of eye contact differs from the “norm,” many people might think that you are being rude or offensive. They might also interpret your behavior as an attempt to exert power or as flirting.

Other potential nonverbal problems when dealing with customers can be caused by looking down before answering questions, glancing away continually as your customer talks, blinking excessively, and other such eye movements can create a negative impression.

In any case, your customer might become uncomfortable and may react in an undesirable manner (for example, becoming upset or ending the conversation) if you use eye contact in what they perceive as an inappropriate manner.

As with all other aspects of workplace interaction in a multicultural customer service environment, do not forget that cultural values and practices often influence the way in which people communicate and interpret message signals.

Just as you send messages with your eyes, your customer’s eye contact can also send meaningful messages to you. A customer’s lack of direct eye contact with you could send a variety of messages in a westernized culture. It might send messages such as a lack of interest, confidence, trust, or dishonesty, depending on how you interpret those cues. For example, if you are watching a customer shop and notice a quick loss of eye contact each time you try to engage the customer visually, the customer might be nervous because he or she is shoplifting, or the customer simply might not want your attention and assistance.

As with any other form of nonverbal communication, always look for clusters or multiple cues before interpreting the meaning and deciding on a course of action. This is because you are dealing with humans whose background, gender, personality, culture and various other factors can easily impact their intent. If you filter based on your own personal beliefs or background, you can potentially cause a service and/or relationship breakdown with your customer.

Customer Service Skills by Robert Lucas

 

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Strategies That Aid Customer Satisfaction and Retention

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Customer Service Strategies That Aid Customer Satisfaction and Retention

Customer Service Strategies That Aid Customer Satisfaction and Retention

It seems like many organizations are spending a lot of time, effort and money try to impress or “wow” customers, rather than focusing on solid strategies for simply giving them what they want and expect. Unfortunately, a lot of people I know tell me that they are not impressed with all the razzle-dazzle of the latest technology and scripted responses used by customer service representatives. Instead, they just want service providers who are knowledgeable, empowered to act, can communicate effectively and make appropriate decisions in a service situation, especially if service has already broken down.

The following strategies can help accomplish customer satisfaction and potentially lead to more loyal customers.

Create an effective communication environment. One trend that seems to be gaining ground with a lot of companies is that they are actively trying to improve the systems that collect information from customers and communicate with them. Not only must service representatives communicate; they must also actively listen to what the customer is saying and address concerns, needs, and expectations promptly and professionally. Part of this communication is the integration of online and mobile technology processes that give customers a variety of options to access information and service twenty-four hours a day, all year long (24/7/365). All of this is in response to the recognition that there has to be a better response to life balance issues of customers who are demanding that someone be “on-call” to address their needs when they want service.

Provide enhanced service training. Concerned organizations are also working harder to train their employees to really listen to customers and effectively analyze what they are saying. Whether customers communicate in person, over the telephone or via one of the numerous technology channels, successful organizations are striving to better understand and address customer needs in a timely and professional manner.

Using technology that makes sense. In past decades, the use of computers has been integrated into nearly every aspect of business and service delivery. More recently, mobile technology and person data delivery systems have created a more tech-savvy customer base which assumes that service mechanisms, to which they have access and use daily, will be integrated into the service solution equation. Intuitive approaches, apps, and other technology-based mechanisms are being designed and used by many of the top-rated organizations in the 21st Century.

The key to effectively creating and supporting a truly service-oriented customer-centric environment in today’s world is to step back and analyze what the actual needs of customers are and then set out to find ways to address them. This gets back to the first point…actively listening to your customers.

For additional information, ideas, strategies on how to build stronger relationships with customers in order to help achieve customer satisfaction and build customer relationships, get a copy of Customer Service Skills for Success.

 

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