POSITIVE Global Customer Service Model

POSITIVE Global Customer Service Model – Serving Diverse Customers

The following acronym (POSITIVE) provides some strategies for creating or contributing to a positive global service environment and building strong relationships with your customers. It provides a model to move you from good customer service to the best customer service possible.

Put your best foot forward. Maintain a positive approach to situations involving customers, smile frequently, and have a “can-do” attitude. When dealing with customers and potential customers, never forget that they are your reason for employment.

Offer whatever level of assistance possible. In addressing customer needs and wants, go out of your way to uncover and resolve problems and to build a strong customer-provider relationship.

Stay abreast of current industry trends and strategies for delivering quality customer service. By upgrading your knowledge and skills regularly, you will be prepared to address any type of customer situation.

Identify true customer needs by listening to proactively. You have two ears and one mouth. Use them accordingly.

Take the time to get to know more about your customers. The more you know, the better you can provide quality service.

Invite your customers to open up and share information. Ask open-ended questions (e.g. Who, What, When, How, Why, and To What Extent) that typically lead to more detailed responses from others.

Verify understanding. When a customer provides information, ensure that you heard and understood it correctly before responding. Use closed-ended (typically start with an action verb) to gather this information.

Engage in relationship-building strategies immediately. Use strong interpersonal communication skills. Start with a smile (on your face and in your voice and words) and a professional greeting when meeting customers face-to-face, over the telephone or in an email. If something goes wrong, immediately start on a course of service recovery with a sincere apology and taking steps to “make the customer whole” again with any appropriate compensation.

Source: Please Every Customer: Delivering Stellar Customer Service across Cultures, Lucas. R.W., McGraw-Hill Professional, New York, NY (2011).
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Bob Lucas B.S., M.A., M.A, CPLP is principal in Robert W. Lucas Enterprises, Inc and an internationally-known author and learning and performance professional. He has written and contributed to thirty-one books and compilations. He regularly conducts creative training, train-the-trainer, customer service, interpersonal communication and management, and supervisory skills workshops. Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress, www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Providing Effective Customer Service in a Diverse World

by Robert W. Lucas

Providing Effective Customer Service in a Diverse World

As the world grows smaller economically and otherwise (e.g. world trade, international travel, outsourcing and offshoring of jobs, worldwide Internet access, international partnerships between organizations and technologically transmitted information exchange), the likelihood that you will have contact on the job with people from other cultures, or who are different from you in other ways, increases significantly.

Providing effective customer service in a diverse world is something that virtually anyone in an organization must master in today’s business world. As the world grows smaller economically and otherwise (e.g. world trade, international travel, outsourcing and offshoring of jobs, worldwide Internet access, international partnerships between organizations and technologically transmitted information exchange), the likelihood that you will have contact on the job with people from other cultures, or who are different from you in other ways, increases significantly. This possibility also carries over into your personal life, since diversity is encountered everywhere (e.g. over the telephone and Internet and in supermarkets, religious organizations, on public transportation), and is an important aspect of everyone’s life. Although diversity presents challenges in making us think of differences and similarities, it also enriches our lives; each encounter we have with another person gives us an opportunity to expand our knowledge of others and build relationships while growing personally.

One significant impact that diversity has on customer service is that people from varied backgrounds and cultures bring with them expectations based on the “norm” of their country or group. Whether this diversity pertains to cultural or ethnic differences, beliefs, values, religion, age, gender, ability levels or other factors, a potential breakdown in customer satisfaction can occur if people get other than what they want or expect.

Part of creating a positive diverse business environment is to train each service provider on the nuances of dealing with people who have backgrounds that are different from their own. Additionally, this effort involves each employee taking ownership for enhancing his or her knowledge and skills related to working with a diverse customer base.

To learn more about dealing with diversity in a customer service environment, along with hundreds of ideas on effective customer service skills and tips for dealing with a variety of common customer service challenges and delivering excellent customer service, get copies of the books Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

The Impact of Gender Roles on Customer Service

by Robert W. Lucas

The Impact of Gender Roles on Customer Service

Culturally and individually, people view the role of men and women differently. Although gender roles are continually evolving throughout the world, decision-making and authority are often clearly established as male prerogatives within many cultures, subcultures, or families. For example, in some Middle Eastern, Asian, South American, and European cultures, women have often not gained the respect or credibility in the business environment that they have achieved in many other parts of the world.

In some countries, it is not unusual for women to be expected to take a “seen and not heard” role or to remain out of business transactions. In Korea and other Pacific Rim countries, it is not typical for women to participate in many business operations. Men often still have higher social status than females. You do not have to agree with these practices, but you will need to take them into consideration when facing them as a customer service representative.

When serving customers from different countries, you would do well to remember that people leave a country, but they take their cultural norms and values with them. Failure to consider alternative ways of dealing with people in certain instances might cause you to react negatively to a situation and nonverbally communicate your bias unconsciously.

One example of what could potentially occur if you are a female customer service representative dealing with a male whose cultural background, like one of those just described, is that he may reject your assistance and ask for a male customer service provider. Another example could occur if you are a male customer service representative working with a male and female from such a culture. Do not be surprised if your conversation involves only the male. Attempts to draw the woman into a service transaction or make direct eye contact and smile with her may embarrass, offend, or even anger some male customers and/or their family members who are present.

Generally, people who have lived or worked in westernized cultures for longer periods may have acculturated and may not take offense to more direct behaviors that are meant to convey friendliness and to engage customers (e.g., smiling, engaging in small talk about families, or compliments on the dress). Even so, remain conscious of potential reactions and stay focused on verbal and nonverbal communication cues to help ensure that you do not negatively cross-cultural boundaries when interacting with customers of the opposite sex.

For additional customer service tips for interacting successfully with people and cultures that are different, get copies of Customer Service Skills for Success 6th edition and Please Every Customer: Delivering Stellar Customer Service across Cultures.

Customer Service Skills for Success 6th by Robert W. Lucas Now Available

by Robert W. Lucas

Customer Service Skills for Success 6th by Robert W. Lucas Now Available

The top-selling customer service textbook in the United States, Customer Service Skills for Success by Robert W. Lucas, is now in print from McGraw-Hill. This 6th edition includes a four-color layout with more images to enhance the content and a completely changed graphic appearance.

In the book, readers will find real-world customer service issues and provides a variety of updated resources, activities, and examples for customer service representatives at different levels in an organization. It also includes tips from the author and other active professionals in the industry designed to gain and hold readers’ interest while providing additional insights into the concepts and skills related to customer service that is found throughout the book.

The text begins with a macro view of what customer service involves today and provides projections for the future of the customer service profession, then focuses on specific customer service skills and related topics.

Here’s what readers will find inside the book:

Part One – The Profession

The Customer Service Profession
Contributing to the Service Culture

Part Two – Skills for Success

Verbal Communication Skills
Nonverbal Communication Skills
Listening Skills

Part Three – Building and Maintaining Relationships

Customer Service and Behavior
Service Breakdowns and Service Recovery
Customer Service in a Diverse World
Customer Service via Technology’
Encouraging Customer Loyalty

This book answers everything from “What is Customer Service?” to “How do I handle a variety of diverse customers in various customer service situations?”.

To gain thousands of ideas, strategies and customer service tips for interacting successfully with internal and external customers in any type of customer service environment and deliver excellent customer service, get a copy of Customer Service Skills for Success 6th edition.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

by Robert W. Lucas

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

You may have heard that the expression is sometimes not what you, but how you say it that makes a difference. Nothing is truer when you are dealing with a multi-cultural, diverse customer base.

In many situations, when customer service breaks down it can often be attributed to what a customer service representative does or does not effectively say verbally or non verbally. In some cases, the lapse may be due to an unconscious message (e.g. non-verbal gesture, body movement, signal, or eye contact) that was interpreted differently than intended. In other instances, it might be an incorrect tone, word or inflection added to a message that was received incorrectly by the customer.

Whatever the reason(s) for such failures in communication, it is crucial that anyone dealing with internal and external customers is prepared for potential interactions that might go wrong. The easiest means of doing so is to enhance customer service and communication skills and to become educated related to approaches to verbal and communication practices in various cultures.

If this topic is of interest to you and you want to get ideas and strategies related to communicating effectively with diverse customers, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Communicating Effectively with Customers Who Have Disabilities

by Robert W. Lucas

Communicating Effectively with

Customers Who Have Disabilities

When the 1990 Americans with Disabilities Act was passed in the United States, the number of people with disabilities was estimated to be over 43 million. Since then the number of aging societal members has swelled that number to more than 56 million people – over 19% of the population. The impact of those numbers is that more of your customers today and into the future have to deal with sight, hearing, speech and mobility impairments than ever before. These disabilities can create challenges in customer service, communication, and the workplace overall for you and other customer service representatives.

By educating yourself on the needs of people with impairments that reduce ability in the area of seeing, hearing or speaking can aid communication and help build stronger customer management and relationship skills. Through interpersonal communication skills, you are able to potentially improve customer and brand loyalty by enhancing overall customer satisfaction levels.

There are hundreds of pieces of literature and research in these areas available. Plus, each governmental jurisdiction has a multitude of agencies, nonprofit and advocacy groups that provide information. Start by a sound Internet search to identify resources.

For proven customer service ideas and strategies get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures, and How to Be a Great Call Center Representative. Each of these resources provides sound practices for improving communication and relationship management skills.

Who is Robert C. Lucas?

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

Dealing with Difficult Customers

by Robert W. Lucas

Dealing with Difficult Customers

You may think of difficult customer contacts as those in which you have to deal with negative, angry, demanding, or aggressive people. These are just a few of the types of potentially difficult interactions that you may encounter as a customer service representative.

From time to time, you will also be called upon to help customers who can be described in one or more of the following ways:

Are dissatisfied with your service or products.
Are indecisive or lack knowledge about your product, service, or policies.
Are you rude or inconsiderate of others?
Are talkative.
Are internal customers with special requests.
Speak a primary language other than yours.
Are you elderly and need extra assistance.
Are young and inexperienced who might need to be guided in making a good choice.
Have some type of disability.

Each of the above categories can be difficult to handle, depending on your knowledge, experience, abilities and organizational policies. A key to successfully serving all types of customers is to treat each person as an individual. If you stereotype people, you will likely damage the customer-provider relationship and might even generate complaints to your supervisor or legal action against you and your organization based on perceived discrimination. Avoid labeling people according to their behavior. Do not mentally categorize people (put them into groups) according to the way they speak, act, or look—and then treat everyone in a “group” the same way.

Ultimately, you will deliver successful service through your effective communication skills, positive attitude, patience, knowledge, service experience, and willingness to help the customer. Your ability to focus on the situation or problem and not on the person will be a very important factor in your success. Making the distinction between the person and the problem is especially important when you are faced with difficult situations in the service environment. Although you may not understand or approve of a person’s behavior, he or she is still your customer. Try to make the interaction a positive one, and if necessary ask for assistance from a co-worker or refer the problem to an appropriate level in your operational chain of command.

For ideas and strategies on how to deal with a variety of different customers and customer situations, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Inspirational Quote – Sam Walton

by Robert W. Lucas

Customer Service Inspirational Quote – Sam Walton

“High Expectations are the key to everything.” – Sam Walton

A key to being a successful customer service representative is gaining the knowledge and skills necessary to deal with a changing global business environment. In today’s world, it is not enough for service providers to simply be knowledgeable about their organization’s products and services. They must also have effective interpersonal skills (e.g. verbal, nonverbal and listening), knowledge of the needs, wants and expectations of different demographic groups (e.g. gender, cultural, ethnic, age and abilities), and solid customer service skills. These crucial skills can provide the tools to effectively communicate and handle the types of interactions that can occur daily in any customer-provider interaction (e.g. negotiation, conflict resolution, sales, and service recovery).

For additional information and ideas on how to deliver effective customer service in a diverse world, get copies of Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Differing Time Management Perspectives in a Global Customer Service World

by Robert W. Lucas

Differing Time Management Perspectives in a Global Customer Service World

As a service provider, you may encounter someone whose view of time differs significantly from yours. You should learn to adapt. Many cultures view the past, present and future differently and may place more or less importance on them than others outside their culture do. This may put a strain on the customer-provider relationship if you are not aware of their perspective or are not willing to make concessions for the differences.

Implications of time perspective differences vary greatly throughout the world. In countries like China, if you are late for a business meeting you might lose face or somehow make them feel disrespected. In other countries, you might be expected to wait for your customers, even when you have a set appointment time. For example, if you are in sales and travel to other parts of the world, you might arrive expecting a meeting at a certain time and date, only to find out that the person you are supposed to meet is out of the office or on vacation even though you called the week before to verify the appointment. Even so, always verify meetings multiple times and in writing before proceeding to them, especially if your customer is from outside your culture. Keeping subordinates and foreign businesspeople waiting for an extended period of time even when there is a scheduled appointment is not uncommon in some countries (e.g. Middle Eastern), especially when a higher-level executive is involved. Expect this and be prepared to wait patiently.

When dealing with customers who frequent your organization, if you are serving someone from another culture, you may find that they show up late for appointments. To compensate, you have to decide whether to build in some flexibility to your schedule or to turn a customer away when they arrive late. Obviously, the latter could mean a breakdown in the customer-provider relationship or a lost customer.

The bottom line on dealing with cultural perspectives on time is to recognize that there are differences. As a result, you may have to change your own mindset if you plan to do business with people from other countries ad cultures. Making such adjustments can lead to opportunities for providing customer service excellence and building a reputation as a service professional who is keenly aware of global diversity.

For more guidance on dealing with cultural differences when delivering service in a diverse world, read Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Robert C. Lucas

About Robert C. Lucas

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

Quote on Change – Charles Darwin

by Robert W. Lucas

Quote on Change – Charles Darwin

Change is constant in the world. This is especially true in the customer service profession. Recent decades have seen the advent of computerized and technology-based service delivery, shifts in economies, an evolving diverse customer population and many other factors that have required service providers and organizations to adapt.

Some organizations and individuals have made the transition fairly well intact, while others have fallen by the wayside.

Charles Darwin summed the situation up when he said:

“It is not the strongest of the species that survives,

nor the most intelligent,

but the one most responsive to change.”

Charles Darwin

Who was Charles Darwin?

Charles Robert Darwin was born on February 12, 1809, in The Mount House, Shrewsbury, United Kingdom. He was an English naturalist, geologist, and biologist. he received his formal education from Christ’s College in Cambridge. Charles Darwin was best known for his contributions to the science of evolution. During his lifetime he received many awards including Copley Medal, Royal Medal, and Wollaston Medal. His proposition that led to these awards was that all species of life have descended over time from common ancestors and are now widely accepted and considered a foundational concept in science. He past away on April 19, 1882, at his home called the Down House in Downe, United Kingdom.

Here are a few more quotes from Charles Darwin…

“A man who dares to waste one hour of time has not discovered the value of life.” – Charles Darwin
“Animals, whom we have made our slaves, we do not like to consider our equal.”
“Ignorance more frequently begets confidence than does knowledge: it is those who know little, and not those who know much, who so positively assert that this or that problem will never be solved by science.” – Charles Darwin
“Man tends to increase at a greater rate than his means of subsistence.” – Charles Darwin
“The very essence of instinct is that it’s followed independently of reason.”
“A man’s friendships are one of the best measures of his worth.” – Charles Darwin
“At some future period, not very distant as measured by centuries, the civilized races of man will almost certainly exterminate, and replace the savage races throughout the world.”
“I have called this principle, by which each slight variation, if useful, is preserved, by the term of Natural Selection.”
“My mind seems to have become a kind of machine for grinding general laws out of large collections of facts.”
“To kill an error is as good a service as, and sometimes even better than, the establishing of a new truth or fact.” – Charles Darwin
“A moral being is one who is capable of reflecting on his past actions and their motives – of approving of some and disapproving of others.”
“It is a cursed evil to any man to become as absorbed in any subject as I am in mine.” – Charles Darwin
“On the ordinary view of each species having been independently created, we gain no scientific explanation.”
“How paramount the future is to the present when one is surrounded by children.” – Charles Darwin
“I love fools’ experiments. I am always making them.”
“The highest possible stage in moral culture is when we recognize that we ought to control our thoughts.” – Charles Darwin
“We must, however, acknowledge, as it seems to me, that man with all his noble qualities… still bears in his bodily frame the indelible stamp of his lowly origin.”
“I am turned into a sort of machine for observing facts and grinding out conclusions.”
“If the misery of the poor be caused not by the laws of nature, but by our institutions, great is our sin.” – Charles Darwin

Learn about Robert C. Lucas, a customer service guru, and award-winning author…

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.