Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

 Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

Study after study finds that the road to success for any organization is directly tied to effective customer relationship marketing and management. This is particularly true for small businesses. In their case, they have often an advantage over larger organizations which are more cumbersome and have more employees to train in relationship management and customer service skills.

If you are looking for resources that can aid you and your organization in fine-tuning your customer relationship management skills, check out these resources.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Appropriate Service Recovery Strategies Can Lead To Customer Satisfaction and Retention

Appropriate Service Recovery Strategies Can Lead To Customer Satisfaction and Retention

Appropriate Service Recovery Strategies

Can Lead To Customer Satisfaction and Retention

Delivering excellent customer service should be the goal of every customer service representative and organization. Unfortunately, when things do not go as planned and customer service breakdowns occur, customer needs wants and expectations are often not met. Obviously, this is when customer satisfaction and customer retention become an issue to be addressed immediately and in a positive manner.

The following is a personal experience that my wife and I encountered yesterday when we went to a movie theatre that we visit frequently.

We went to see a movie yesterday and within 30 minutes of the start of the film it was dragging – the sound and picture were not synced. On the positive side, an employee (not the manager) came in three times to update the packed theatre. On the downside though, he explained that they had been having trouble like this all day with this movie. To that comment, someone yelled, “Then why do you keep selling tickets to other groups?” A valid question to which the employee responded that “We thought it would stop.”

They finally canceled the show and gave rainchecks. The employee even went on to tell us the next showing was at 7:15…as if we would stick around to try again.

Of course, as a customer service author, trainer, and consultant, all of this did not sit with me since my wife and I had already consumed $14.00 in snacks and drove 20 minutes to get there. So, I went to see the manager. Unfortunately, he was busy in the projection booth trying to fix the computer, so I gave his supervisor my card and told who I was and what I do. I then explained that this incident and the way it had been handled was contrary to service recovery strategies offered by excellent organizations. I further pointed out that by giving us a rain check, they only gave us an opportunity to return and spend even more time and money for snacks (an obvious win for them). I suggested that true service recovery is designed to “make the customer whole” and compensate them for their inconvenience.

Since the supervisor had just arrived at work and was not sure what exactly happened, I explained the situation. He then asked for our original ticket stubs and in exchange gave us our money back. He also and let us keep the rainchecks. Finally, service recovery had occurred. Too bad it took me asking for it to get satisfaction. That was good for us, but all the other people in a packed theatre did not get this and some probably left dissatisfied.

I suggested that he give the manager my business card and tell him what I’d shared about service recovery. Hopefully, I will not have to test their system again and the staff will receive training on effective service recovery should they ever need it in the future.

If you are looking for ideas on effective service and how to provide service recovery when things go wrong with your customers, get a copy of my book, Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Deliver Excellent Customer Service By Building Customer Relationships

Deliver Excellent Customer Service By Building Customer Relationships

Deliver Excellent Customer Service By Building Customer Relationships

Strong customer service skills are the basis for delivering excellent customer service. In these days where companies are struggling to gain and retain customer and brand loyalty, the defining factor between customer retention and customer desertion is how well service providers do their jobs.

To excel against the competition, everyone in an organization must take responsibility for serving their current and potential customers to the best of their abilities. This means that they must educate themselves on the companies products and services, continue to gain and update their customer service skills and commit to owning any situation in which they find themselves with a customer.

If you want to learn more about building customer relationships and specific customer service skills, get copies of my books Customer Service Skills for Success, How to Be a Great Call Center Representative and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

You may have heard that the expression is sometimes not what you, but how you say it that makes a difference. Nothing is truer when you are dealing with a multi-cultural, diverse customer base.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer RetentionIn many situations, when customer service breaks down it can often be attributed to what a customer service representative does or does not effectively say verbally or non verbally. In some cases, the lapse may be due to an unconscious message (e.g. non-verbal gesture, body movement, signal, or eye contact) that was interpreted differently than intended. In other instances, it might be an incorrect tone, word or inflection added to a message that was received incorrectly by the customer.

Whatever the reason(s) for such failures in communication, it is crucial that anyone dealing with internal and external customers is prepared for potential interactions that might go wrong. The easiest means of doing so is to enhance customer service and communication skills and to become educated related to approaches to verbal and communication practices in various cultures.

If this topic is of interest to you and you want to get ideas and strategies related to communicating effectively with diverse customers, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Motivational Customer Service Quote – Robert W. Lucas

Motivational Customer Service Quote - Robert W. Lucas

Motivational Customer Service Quote – Robert W. Lucas

Professional customer service is all about providing high-quality products and services that can meet your customer’s needs, wants and expectations. If you are a customer service representative, it is your responsibility to master as many customer service skills as possible in order to deliver excellent customer service to those with whom you come into contact in the workplace. This can ultimately lead to higher levels of customer satisfaction and customer retention.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Interpersonal Communication Skills Quote – Robert W. Lucas

Interpersonal Communication Skills Quote – Robert W. Lucas

Excellent customer service skills are crucial if you want to deliver the best possible service to your internal and external customers. By practicing positive interpersonal skills such as verbal and nonverbal communication, eye contact, gesturing, body language, and listening skills, you can effectively send and receive messages to all types of customers.

As customer service author and performance consultant Robert W. Lucas is quoted as saying:

Interpersonal Communication Skills Quote - Robert W. Lucas

To gain insights into more effectively communicating with customers verbally and nonverbally, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Non-verbal Communication With Customers

Nonverbal Communication With Customers

Non-verbal Communication With Customers

To be successful in the service profession, you must be aware that nonverbal communication is occurring between you and your customer(s). These unspoken messages to others make it impossible for you to not communicate. That is because no matter how you position your body and use your facial expressions or body extremities, you are constantly being evaluated by your customers. Body language, eye contact, and other nonverbal cues aid or detract from communication.

Through awareness of potential nonverbal messages that you might be sending and the fact that people interpret them based on their own backgrounds, knowledge, and experiences, you can increase your effectiveness in customer encounters or anywhere you come into contact with another person. A significant fact to remember is that, according to a classic research study by Dr. Albert Mehrabian on how feelings are transmitted between two people during communication, nonverbal signals can contradict or override verbal messages.  This is especially true when emotions are high.

For more insights on nonverbal communication in a customer service environment and how to more effectively harness the power of communicating without speaking, check out copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Customer Service Is Driven By Many Factors

Customer Service Is Driven By Many Factors

Customer Service Is Driven By Many Factors

Any customer service professional who has been on the job a period of time will tell you that dealing with internal and external customers can be a challenge at times.

To succeed in providing excellent customer service requires patience, a desire to help others and sound customer service skills. As the world becomes more global and you encounter people of all types and backgrounds, you will be required to gain new talents and insights, and to continually update your knowledge and skills. Sound customer communications and better understanding of people, in general, can lead to more satisfied and loyal customers in the long run.

Interpersonal Communication – Your Key to Customer Service Success

Interpersonal Communication – Your Key to Customer Service Success

To be successful in your interactions with customers whose values, beliefs and experiences differ from your own, you will need to broaden your scope of knowledge related to interpersonal; communication, especially nonverbal signals (cues).

Interpersonal Communication – Your Key to Customer Service Success

Because nonverbal communication styles and interpretations often differ from person-to-person and from one culture to another, the likelihood of breakdowns in interpretation and misunderstandings of nonverbal cues is high.

To enhance your awareness and skills in this area, attend seminars on nonverbal communication and cultural diversity, explore books, articles, and other information online or at the library, watch other people and talk about differences with others that you know. The more you know, the better your interpersonal communication skills will likely become.

For additional ideas and tips on more effectively honing your interpersonal communication skills, get copies of Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

Nonverbal Communication Success Tip

Nonverbal Communication Success Tip

Nonverbal Communication Success Tip

Whether you are dealing with customers or potential customers, never forget that the way that you communicate verbally and nonverbally (interpersonal communication skills) will determine the outcome of your interactions. In particular, nonverbal cues can often override your spoken words.

Personality types, cultural and educational background, the environment in which people have been reared, and many other factors affect the manner in which nonverbal cues are sent and received. All of these and more can create communication barriers since nonverbal cues carry powerful messages, you should remember that there is considerable room for misinterpretation of the cues used by different people.  The skills of recognizing, assigning meaning, and responding appropriately to nonverbal messages are not exact. That is because human behavior is too unpredictable and the interpretation of nonverbal cues is too subjective for accuracy of interpretation to occur with consistency.

To prevent possible communication and relationship breakdowns, take the time to study ways in which nonverbal cues are sent and received in various cultures and by different categories of customers people based on age, gender, personality style, abilities, and other factors. Use what you learn to measure your own patterns of nonverbal communication and send messages wit others accordingly.

For customer service tips, ideas and strategies on communicating with different types of customers in your own workplace, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures, and How To Be a Great Call Center Representative.

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