Customer Service Skills for Success 6th by Robert W. Lucas Now Available

The top-selling customer service textbook in the United States, Customer Service Skills for Success by Robert W. Lucas, is now in print from McGraw-Hill. This 6th edition includes a four-color layout with more images to enhance the content and a completely changed graphic appearance.

In the book, readers will find real-world customer service issues and provides a variety of updated resources, activities, and examples for customer service representatives at different levels in an organization. It also includes tips from the author and other active professionals in the industry designed to gain and hold readers’ interest while providing additional insights into the concepts and skills related to customer service that is found throughout the book.

The text begins with a macro view of what customer service involves today and provides projections for the future of the customer service profession, then focuses on specific customer service skills and related topics.

Here’s what readers will find inside the book:

Part One – The Profession

The Customer Service Profession
Contributing to the Service Culture

Part Two – Skills for Success

Verbal Communication Skills
Nonverbal Communication Skills
Listening Skills

Part Three – Building and Maintaining Relationships

Customer Service and Behavior
Service Breakdowns and Service Recovery
Customer Service in a Diverse World
Customer Service via Technology’
Encouraging Customer Loyalty

This book answers everything from “What is Customer Service?” to “How do I handle a variety of diverse customers in various customer service situations?”.

To gain thousands of ideas, strategies and customer service tips for interacting successfully with internal and external customers in any type of customer service environment and deliver excellent customer service, get a copy of Customer Service Skills for Success 6th edition.

Changing Consumer Values Are Impacting Customer Service

by Robert W. Lucas

Changing Consumer Values Are Impacting Customer Service

Throughout the world, there has been a tremendous amount of dynamic change in recent decades due to economic instability, quickly expanding and enhanced technology, global mobility where people move quickly and frequently, and other factors outlined in this chapter. The result has been a gradual shift in what many consumers hold near and dear or their values.

Because different societies view what is important from different perspectives, clashes can sometimes result when service providers encounter customers who have values that differ from their own. The important thing to remember in such situations is that neither the customer nor the provider has the “right” set of values, they are simply different and each respect and honor those of the other party.

As a result of societal values, companies often change their approach to doing business as a competitive strategy and to attract and hold customers. This often includes shifting the way they do business, the products that they deliver and their manner of customer service. For example, because many consumers are now more cost-conscious, ecologically aware, and value sustainability, many automobile manufacturers are developing vehicles that are more energy-efficient, use ecologically sensitive fuels and cost less. Examples of this trend are the Chevrolet Volt, Toyota Prius and Nissan Leaf.

Obviously, companies have lofty goals, such as, excellent customer service, generating more revenue, and improving quality of service, customer satisfaction, and customer retention levels.

For more thoughts and ideas on how to more effectively serve today’s diverse customer base, get a copy of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Customer Satisfaction Helps Build Brand and Customer Loyalty

by Robert W. Lucas

Customer Satisfaction Helps Build Brand and Customer Loyalty

To be successful as a customer service representative, it is important that you recognize that consumer behavior has changed in the past decade or so, and that this impacts your customer’s needs, wants and expectations.

There are several important things you can do to provide customer satisfaction and help ensure brand and customer loyalty:

Work to maintain a positive customer service attitude.
Ensure that every action that you take is focused on providing excellent customer service.
Identify and focus on assisting all internal and external customers to the best of your ability.
Practice positive customer service skills with any encounter you have with a current or potential customer.
Strive to identify trends in customer service and regularly upgrade your customer service skills to address changing expectations and attitudes.

For additional thought and strategies for dealing with a changing customer service environment, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Brand and Customer Loyalty Is Earned Not Given Freely

by Robert W. Lucas

Brand and Customer Loyalty Is Earned Not Given Freely

Consumer behavior and spending habits, customer needs, wants and expectations and customer satisfaction levels change constantly. There can be wide differences in the way that customers perceive an item or event when seeking services and products depending on diversity factors, such as, age, gender, race, ethnic background, and other individual factors.

A key to developing brand or customer loyalty is to hone and upgrade your customer service skills and product knowledge regularly as a customer service representative in order to increase satisfaction and customer retention. By providing excellent customer service, you help ensure continued business and positive word-of-mouth publicity.

One simple strategy to work on is to develop solid customer relations skills (e.g. verbal and non-verbal communication, dealing with diverse customers, and handling service breakdowns and conflict).

For hundreds of ideas on how to create and maintain a customer service environment that allows customers to feel comfortable and enjoy their customer-provider interactions, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

Trust is a Crucial Part of Customer Relations and Customer Retention

by Robert W. Lucas

Trust is a Crucial Part of Customer Relations and Customer Retention

An important point that many customer service representatives and other employees often forget is that customer satisfaction drives organizational success. If sound customer service skills are not taught to every employee at all levels and they fail to consistently provide excellent customer service, chances are that customer retention and trust are going to be negatively impacted.

When customer service breaks down, at issue in many provider-customer relationships is how well the organization meets customer needs, wants and expectations. When customer service representatives do not deliver products and services promised on time, in the manner promised and at the quality level expected, customer satisfaction and customer trust can be negatively impacted.

Unfortunately, once trust is gone it might never be regained, at least to prior levels. This is why employees must be vigilant in what they promise and in how they deliver products and services to customers.

If you want some specific ideas and strategies for building and maintaining trust with your customers get copies of Customer Service Skills for Success.

Building Customer Loyalty Through Sound Customer Relations Leads to Customer Satisfaction

by Robert W. Lucas

Building Customer Loyalty Through

Sound Customer Relations Leads to Customer Satisfaction

While it is the job of any customer service representative to provide a high level of customer satisfaction, each person in the organization has an equal responsibility for creating a customer-centric environment. This is crucial because delivering excellent customer service through the use of effective customer service skills is a key element of developing sound customer relations and building customer loyalty.

Unless customer service is driven from the top of the organization, those on the front line do not have the guidance or feeling of support needed to succeed. They will not be able to deliver the information, services, and products desired by current and potential customers to meet their individual needs, wants and expectations. When management provides the basic tools needed by employees (e.g. customer service skills training, product and service knowledge, interpersonal skills training, and an understanding of the organization’s mission and vision), they have an improved chance of success in their efforts to help customers.

IF you are looking for more ideas, strategies, and techniques for satisfying your customers, get copies of my books, How to Be a Great Call Center Representative, Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas, Award-Winning Author

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Customer Service Quote – Edward De Bono

by Robert W. Lucas

Customer Service Quote – Edward De Bono

In the age of global customer service and Internet access and big box stores, many companies and organizations offer the same products as their competitors. The key to who wins in the race to gain new customers and customer retention is which business provides consistently excellent customer service and delivers customer satisfaction by meeting their customers’ needs, wants and expectations.

“A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.” ― Edward De Bono, How To Have A Beautiful Mind

“If you never change your mind, why have one?”― Edward de Bono

“Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.”― Edward De Bono, The Use of Lateral Thinking

“It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all.”― Edward De Bono

“The image that concerns most people is the reflection they see in other people’s minds.”― Edward De Bono

“A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.”― Edward De Bono, How To Have A Beautiful Mind

“The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.”― Edward De Bono, I Am Right You Are Wrong

“A memory is what is left when something happens and does not completely unhappen.”― Edward De Bono

“We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem-solving.”― Edward De Bono, Six Thinking Hats

“Unhappiness is best defined as the difference between our talents and our expectations.”― Edward De Bono

If you are looking for strategies and techniques that can help set your company apart from your completion, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

Employee Attitude Is a Key to Building Effective Customer Relationships

by Robert W. Lucas

Employee Attitude Is a Key to Building Effective Customer Relationships

Positive customer relations are something that every customer service representative and every other employee from the top down in any organization should make a priority. By putting more effort into establishing, nurturing and expanding customer relationships organizations can look increased sales and ultimately help solidify brand loyalty along with customer satisfaction and customer retention.

By using solid customer service skills and providing a great customer service experience for every current and potential customer who comes into contact with their organization; every customer service representative is doing his or her part in making sure that excellent customer service is the norm.

For ideas and strategies on how to create a positive customer service environment that can position your organization to be a leader in customer service, get copies of my books Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

What is Great Customer Service?

by Robert W. Lucas

What is Great Customer Service?

What is great customer service? This is a question often asked in my customer service workshops and by people trying to determine how to get the best value for their money when searching out businesses where they might spend it. Unfortunately, this is a very subjective question based on the person asking. Since each individual has differing needs, wants and expectations based on their experiences and perceptions; what is excellent customer service to one person might only be considered good customer service to another.

In my opinion, in order for organizations to provide great customer service consistently, they must provide ongoing customer service training to their staff. In addition, customer service representatives must demonstrate at least the following qualities to earn trust, business, and customer or brand loyalty.

Excellent customer service skills;
Positive verbal and non-verbal communication skills;
Positive employee attitude;
Appreciation for customers;
Friendliness and a true interest in people;
Honesty;
Trustworthiness;
Demonstrate Integrity;
Have sound business acumen;
Possess solid product and service knowledge.

If you are looking for ideas and strategies on creating a positive customer-centric service environment in which customers feel appreciated, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas and why he can answer the question – what is great customer service?

Sound Customer Relations Strategies at TBS Travel Keeps Cruisers Coming Back

by Robert W. Lucas

Sound Customer Relations Strategies at

TBS Travel Keeps Cruisers Coming Back

I thought I’d take time to share a real jewel in the travel industry if you love to travel as much as my wife and I do. We are enthusiastic cruisers and world travelers. There are so many beautiful and unique things to see and be awed by that we leap at any opportunity to visit our own country and distant lands. Unfortunately, we have yet to win a lottery and neither have rich relatives who might someday leave use the wealth necessary to keep us in a lifestyle to which we’d love to get accustomed!

To compensate for the conundrum of inadequate funds to cruise at the drop of a hat, we did quite a bit of research to find qualified and competent travel agents. The group that we use whenever we cruise are the travel agents at TBS Travel (http://ourcruiseagent.com/). The husband and wife owners (Steve and Barbara Tanzer) of the agency possess credentials from several cruise companies and from international certifying agencies for cruise agents. In addition to being knowledgeable about the ins and outs of the complicated cruise industry, they also very customer-centric and have the customer service skills to deal with any type of customer situation that they encounter.

Some of the attributes that we looked for in cruise agents were friendliness, solid communication skills, honesty, integrity, business acumen, positive employee attitude, industry and world knowledge (they cruise regularly and have been on over 60 cruises themselves on various cruise line ships), and a sincere desire to do whatever it takes to help their clients. They possess these qualities and more. With their extensive personal travel experience, they have proven to be a tremendous asset in recommending the pros and cons of different lines, ships, itineraries and shore excursions, destinations, and associated travel needs, such as hotels, airlines, and trains.

By taking an interest in their customers and providing customer support before, during and after a cruise, Steve and Barbara have proven to be a benchmark for other agencies to copy by providing exceptional customer service. If you’d like to see some additional qualities that we used to identify a worthy organization with which we do business, get a copy of my Customer Service Skills for Success book.

About Robert C. Lucas