Service Recovery Quote – Donald Porter

Service Recovery Quote – Donald Porter

The question of “What is good customer service” has been brought up occasionally in customer service workshops that I have done. And, while there is no one answer to the query, there are certainly a number of elements that do fall into the category of “good.” For example, in the changing competitive global marketplace, good involves recognizing the diversity of the customer base and for employees to be trained on some of the common needs and wants of each group or subgroup. Additionally, they should be prepared with knowledge and skills to meet what their customer expects in a given service situation.

Ultimately, while no one is perfect, service providers should strive to go out of their way to provide a level of service that separates them from their competitors. When something goes wrong, the service provider should acknowledge it, accept the responsibility on their part or that of the organization and immediately set out to “make the customer whole” again through a planned service recovery process. This means not only providing a remedy and giving the customer what he or she paid for but also compensating them for their inconvenience or loss.

Donald Porter, a former V.P. at British Airways, captured the essence of this concept in a statement he made some years back: Service Recovery Quote - Donald Porter

“Customers don’t expect you to be perfect. they do expect you to fix things when they go wrong.” – Donald Porter

For ideas and strategies on how to recover when service levels break down, get a copy of Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now

and Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Quote – Sam Walton

Customer Service Quote – Sam Walton

“The goal as a company is to have customer service

that is not just the best, but legendary.”

– Sam Walton Founder of Walmart

Customer Service Quote - Sam Walton

Customer service is not just the job of customer service representatives and others on the “front line.” It is a crucial role that everyone from the CEO down must fulfill in order for an organization to be successful.

Certainly, the first people to come into contact with a customer are often those who answer the phones or respond to electronic messages as part of their job description. However, isn’t that something that everyone in the organization does every day? The challenge is that many people who are not hired specifically to fill a position designated as “customer service” forget that they also represent the organization each time that they come into contact with someone during the day.  They often do not consider their peers or other employees as internal customers and fail to provide a level of quality attention that they deserve. This might happen when someone from within the organization asks for information, only to have to call several times to follow-up when it is not provided as promised.

The bottom line is that if every employee adopts a customer-centric approach to doing their job, their reputation and that of the organization will potentially soar. By creating a service culture where everyone takes responsibility for positive service delivery; everyone wins.

For ideas and strategies on how to develop a customer-focused attitude, get a copy of the book Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now and

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Nonverbal Communication Quote – Peter F. Drucker

Nonverbal Communication Quote – Peter F. Drucker

Various studies indicate that the majority of message meaning during an interaction between two people is often received through nonverbal means (e.g. facial expressions, gestures, and vocal qualities). Even as you speak to your customers, they are likely to be extracting additional messages from your physical presence, how you look and what you are doing. And when you throw cultural and other diversity factors (e.g. gender, abilities, or age) into the situational equation, there is a good opportunity for misinterpretation. This is because people often assign meaning to nonverbal cues based on their values, beliefs, and life experiences.

For all the reasons listed above, it is crucial that you and other employees become students of human behavior. You should also educate yourselves about values and beliefs from different groups so that you are aware of potential interpretations that might be made of gestures that you or your customer(s) might use.

A quote by management guru, Peter F. Drucker sums up the importance of recognizing and properly interpreting nonverbal cues.

Nonverbal Communication Quote - Peter F. Drucker

For ideas and strategies on effectively communicating nonverbally with your customers, check out: Please Every Customer: Delivering Stellar Customer Service Across Cultures; Customer Service Skills for Success; and How to Be a Great Call Center Representative.

Here are a few more amazing Peter Drucker quotes to enjoy reading.

  • “Management by objective works – if you know the objectives. Ninety percent of the time you don’t.” – Peter Drucker
  • “Time is the scarcest resource and unless it is managed nothing else can be managed.”
  • “Accept the fact that we have to treat almost anybody as a volunteer.” – Peter Drucker
  • “Doing the right thing is more important than doing the thing right.”
  • “If you want something new, you have to stop doing something old.”
  • “What gets measured gets improved.” – Peter Drucker
  • “Results are gained by exploiting opportunities, not by solving problems.” – Peter Drucker
  • “Long-range planning does not deal with the future decisions, but with the future of present decisions.”
  • “Meetings are a symptom of bad organization. The fewer meetings the better.” – Peter Drucker
  • “Leadership is not magnetic personality–that can just as well be a glib tongue. It is not making friends and influencing people –that is flattery. Leadership is lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”
  • “The better a man is the more mistakes he will make for the more things he will try.”
  • “One cannot buy, rent or hire more time. The supply of time is totally inelastic. No matter how high the demand, the supply will not go up. There is no price for it. Time is totally perishable and cannot be stored. Yesterday’s time is gone forever, and will never come back. Time is always in short supply. There is no substitute for time. Everything requires time. All work takes place in, and uses up time. Yet most people take for granted this unique, irreplaceable and necessary resource.”
  • “Time is the scarcest resource of the manager; If it is not managed, nothing else can be managed.”
  • “What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that’s another matter.” – Peter Drucker
  • “The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.”
  • “No one learns as much about a subject as one who is forced to teach it.”
  • “Whenever you see a successful business, someone once made a courageous decision.”
  • “The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” gets the credit. This is what creates trust, what enables you to get the task done.” – Peter Drucker
  • “Business has only two functions — marketing and innovation.”

About Robert C. Lucas – Blogger, Author, and a fan of Peter Drucker

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Nonverbal Customer Communication Strategies

Nonverbal Customer Communication Strategies

As a customer service professional, it is impossible for you to “not” send nonverbal messages to your customers. They are evaluating you based on your posture, facial expressions, height, body type and condition, skin color, complexion, clothing, jewelry, and many other nonverbal cues. Your goal should be to eliminate communication barriers and to pay attention to all these factors. You should also strive to communicate a message of professionalism and that you are alert, happy, capable and ready to serve your customer.

Nonverbal Customer Communication Strategies

On the telephone, your tone and attitude should project a positive, upbeat and professional presence that helps encourage people to continue to do business with you and your organization.

When speaking with a customer face-to-face, you should avoid negative body cues and facial gestures like frowning, crossing arms across the chest, using eye contact inappropriately as your customer speaks, pointing fingers at someone, rubbing the back of your neck or the bridge of your nose, or any other movement that might indicate boredom, stress, frustration or displeasure since some cultures view these things negatively.  Also, you should be conscious of nervous habits that you might have which could say to the customer that you are impatient, uncertain, or otherwise not confident about a given situation (e.g. a sale). For example, fidgeting, jingling change or playing with items in your pocket, twirling the ends of your hair, clicking a ballpoint pen, biting nails, looking at your watch, or rubbing your hands together.

When interacting with your customers, it is important that you monitor your own nonverbal cues and those that they use. In doing so, remember that just because someone from a culture uses a nonverbal cue similar to one that your culture uses does not mean that it has the same meaning with which you are familiar. Learning to appropriately interpret and appreciate different nonverbal cues used by customers from around the world will give you a big advantage over your competition when dealing with people from various cultural and diverse backgrounds.

An important thing to remember is that you should not assign meaning to a nonverbal cue that you see a customer use out of context (e.g. their verbal and nonverbal messages do not seem to match). This is because the same gesture (e.g. a smile) might have different meanings when used by someone based on the situation, their level of emotion, the environment, a person that they are with, time, the customer’s cultural background and your personal frame of reference related to the signal.

To better discover ways to communicate positively in a global business environment, get a copy of Please Every Customer: Delivering stellar customer service across cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Quote – The Value of Dissatisfied Customers

Customer Service Quote - The Value of Dissatisfied Customers

Customer Service Quote – The Value of Dissatisfied Customers

Customers who are unhappy or dissatisfied can be a real challenge for many customer service representatives. They require additional time and effort to appease, they can create a public display, and they can also affect organizational and service provider satisfaction ratings by sharing their story with others.

On the other hand, you might want to view your dissatisfied customers as an opportunity to learn what is not working in the organization or with your approach to customer service. Often, we get so tied up in the day-to-day process and procedural “stuff” which we have to do, that we forget that our primary purpose for being there in the first place is to provide the best possible customer service to those with whom we come into contact.

 

By stepping back to examine why our customer was dissatisfied in the first place, we can potentially identify policies, product defects, service breakdowns and other potential problem areas that could cause more problems in the future. We can then brainstorm with our supervisor and peers to find potential solutions to these issues. This provides the opportunity to go from poor customer service to excellent customer service.

Bill Gates of Microsoft summed up this concept:

“Your most unhappy customers are your greatest source of learning.” 

For strategies and techniques on how to deliver positive, effective service to your customers, get a copy of Customer Service Skills for Success.

Impact of the Eyes in Customer Service

Impact of the Eyes in Customer Service

It has been said that the eyes are “the windows to the soul.” That is why some people and Westernized cultures place so much interest in making eye contact with others. This gives people a chance to potentially gauge meaning nonverbally from another person.

Impact of the Eyes in Customer Service

Consider the following related to eye contact with your customers and communicating nonverbally across cultures:

  • In most Western cultures, the typical period of time that is comfortable for holding eye contact is 5 to 10 seconds for many people; then an occasional glance away is normal and expected.
  • Looking away in some cultures can often send a message of disinterest, or dishonesty, or lack of confidence (e.g. the United States, Canada, and the United Kingdom.
  • If either the length or the frequency of eye contact differs from the “norm,” many people might think that you are being rude or offensive. They might also interpret your behavior as an attempt to exert power or as flirting.
  • Looking down before answering questions, glancing away continually as your customer talks, blinking excessively and other furtive eye movements can potentially create a negative impression. In any case, your customer might become uncomfortable and may react in an undesirable manner. For example, they might become upset or end the conversation if you use eye contact in what they perceive as an inappropriate manner.

As with all other aspects of workplace interaction in a multicultural environment, do not forget that cultural values and practices often influence the way in which people communicate and interpret message signals.

For more information about how to effectively interact with and deliver service across cultures, and to people who are not like you, get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Two Elements of Effective Customer Communication

Two Elements of Effective Customer Communication

Two Elements of Effective Customer Communication

Two key elements in making your interactions with customers successful are to recognize how you tend to communicate and understanding how the communication process works. It is up to each customer service representative, and other employees in any organization, to take responsibility for developing his or her communication skills and knowledge.

Start by assessing your current interpersonal communication skills level and then seek information and assistance to improve in deficit areas. The easiest way to find out how you communicate is to ask those who know you best. Unfortunately, many people are leery about requesting feedback because of what they might hear. Conversely, most people have difficulty giving useful feedback because they either never learned how to do it or are uncomfortable doing it. In any event, try it. Ask a variety of people for their feedback because each person will likely have a different perspective.

For strategies and techniques for improving interpersonal communication skills with customers get a copy of Customer Service Skills for Success.  For ideas on communicating more effectively with customers from diverse backgrounds, try Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Impact of Time on Customer Service

Impact of Time on Customer Service

Impact of Time on Customer Service

The concept and value of time differ between individuals. Your personal perception of time may differ from that of others. For example, if you are looking forward to a vacation or other special event time often seems to drag on. If you are in a hurry or are late for an event, it often seems to fly by putting even more pressure or stress on you. Others may not have the same reaction to events.

Some individuals grew up in a household or cultural environment where one or both of their parents or other caregivers had a lackadaisical attitude toward time and were often late. If this was the case in your home environment, the chances are that you may not be as punctual as someone who learned early on that being on time for meeting commitments was an important personal value. Depending on the situation and other people involved, this may or may not be an issue.

In some cultures being late by as much as an hour is acceptable. The higher a person’s status, the longer you might have to wait for them. In the United States and other monochronic societies, five to ten minutes is an acceptable wait time if someone is late, unless they are high ranking in an organization, government or military. The logic in such cases is that because of the demands on their time and the level of decisions in which they are typically involved, senior-level people are more likely to be detained or called into unscheduled meetings or telephone calls which might cause tardiness. Keep this in mind when you are providing service to different customers. Sometimes, patience is rewarded with a big order or contract.

As a customer service representative or someone who deals with internal customers, it is good to remind yourself that everyone is not like you. That does not mean they are wrong or bad; just different. Personal and cultural values differ. To succeed in business and to be able to deliver the best customer service possible, you should strive to educate yourself on diversity and the values and beliefs of people from around the world. This broadened global perspective will serve you well when interacting with customers and others in your life.

Extracted from: Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Strategies for Improving Your Service Culture

Strategies for Improving Your Service Culture

In the past, organizations were continually making changes to their product and service lines to try to attract and hold customers. Often this has been their primary approach to customer satisfaction.

Strategies for Improving Your Service Culture

Many major organizations have become more customer-centric and stress long-term relationships with customers. They realize that it is cheaper, and smarter, to retain current customers, rather than subscribe to a revolving door approach of continually trying to attract new customers to replace the ones that they lost to competitors. Their goal is to continually try to enhance their service culture and the perception that current and potential customers have of their organization. Advertising campaigns often reflect this new awareness as companies try to communicate that they are more focused on their customers.

The following are some familiar slogans used by companies in their promotional materials:

  • “You can do it; We can help” – Home Depot
  • “Like a good neighbor”—State Farm Insurance
  • “When you’re here, you’re family”—Olive Garden Restaurants
  • “You’re in good hands”—Allstate Insurance Company
  • “It’s your store”—Albertsons Grocery Stores
  • “What can Brown Do for You?” – United Parcel Service (UPS)
  • “We’ll leave the light on for you.” Motel 6
  • “Think what we can do for you.” Bank of America

To do your part in better serving customers in your organization, take a look at the slogans above and ask yourself the following questions in order to help improve your service levels:

  • What am I currently doing to provide the same level of quality service that these companies are espousing?
  • What am I currently doing that I could do better when serving my customers?
  • What am I currently doing that is potentially detracting from customer perceptions of service?

Based on answers to these questions, develop an action plan for improvement and strive to develop customer-focused behaviors and deliver the best possible customer service in the future.

For additional ideas on how to improve your customer service skills, get copies of Customer Service: Skills for Success and How to Be  Great Call Center Representative.

About Your Customer Service Skills Expert – Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Provide the Best Customer Service Possible

Provide the Best Customer Service Possible

Providing the best customer service possible means that you do everything in your power to ensure that your customer’s needs, wants and expectations are met. Obviously, there are going to be times when challenges arise in service delivery, but that should not stop you from looking for practical and equitable solutions for both your customer and your organization.

A key part of any transaction is going to be that you always keep your word with customers. They have many choices in selecting a service or product provider. If they feel you cannot be depended upon to take action, they simply leave, often without complaint or comment.

When you tell customers you will do something, do it. Do not promise what you cannot deliver; many people take your word as your bond, especially those from cultures where a handshake still seals a deal (e.g. Middle Eastern countries, Hispanic and Asian cultures). Your goal should be to provide customers with competitively priced, reliable products or services that you deliver with little or no inconvenience or difficulty. Break the bond, and you risk destroying the relationship.

If feasible after delivering a product or providing service, contact your customer to make sure that he or she was satisfied and that your service met expectations. This follow-up can be an informal call, a more formal questionnaire, or a friendly e-mail or text message (assuming they authorized you to send such correspondence).

Always strive to underpromise and overdeliver. An example of this concept in action would be for you to suppose that a customer drops off film to be processed at your store on Tuesday. The store guarantees that the photos will be ready on Saturday. If possible, develop the film before Saturday, and call to tell the customer it is ready. When he or she comes to pick it up, give a coupon for a discount on the next roll of film. Such proactive efforts help secure customer loyalty and brand loyalty.

Provide the Best Customer Service PossibleProvide Customer Peace of Mind in All InteractionsFor additional ideas and information on dealing with customers from diverse backgrounds get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures. For ideas on how to better deliver customer service in a variety of situations, check out Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Thanks for visiting our website!  If you need or want a copy of this content - please contact the author to request purchasing it. Thank you!