Customer Service Skill – Listening to the Customer

Successful listening is essential for any customer service representative to achieve customer service excellence. Like any other customer service skill, active listening is a learned behavior that some people perform better than others. To provide the best customer service possible you must master this skill, especially as part of telephone etiquette when dealing with customers over the telephone.

Some common characteristics possessed by most effective listeners include:

Empathy. Putting yourself in the customer’s place and trying to relate to the customer’s needs, wants, and concerns.
Understanding. The ability to listen as customers speak in order to ensure that you realize what they want, need and expect. This is essential in properly servicing the customer.
Patience. Taking the time to pause and listen attentively as your customer speaks. Keep in mind that it is your job to serve the customer and that not everyone communicates in the same manner. Thus, you must put forth the effort to allow your customer to share their ideas, issues or questions without interrupting in order to determine their needs.
Attentiveness. By focusing your attention on the customer, you can better interpret his or her message and satisfy his or her needs. Attentiveness is often displayed through nonverbal cues (e,g, nodding or cocking of the head to one side or the other, smiling, or using paralanguage).
Objectivity. In dealings with customers, try to avoid subjective opinions or judgments. If you have a preconceived idea about customers, their concerns or questions, the environment, or anything related to the customers, you could mishandle the situation.

The characteristics of effective and ineffective listeners are summarized below.

Characteristics of Effective and Ineffective Listeners

Many factors can indicate an effective or ineffective listener. Over the years, researchers have assigned the following characteristics to effective and ineffective listeners. As a customer service professional, strive to master the skills in the left column and work to eliminate those in the right column in order to better serve your customers.
Effective Listeners	Ineffective Listeners
Focused	Inattentive
Responsive	Uncaring
Alert	Distracted
Understanding	Unconcerned
Caring	Insensitive
Empathetic	Smug/conceited
Unemotional	Emotionally involved
Interested	Self-centered
Patient	Judgmental
Cautious	Disorganized
Open	Defensive

For additional ideas on listening to the customer and providing excellent customer service, get a copy of Customer Service Skills for Success.

Five Tips for Improving Communication with Your Customers

by Robert W. Lucas

Five Tips for Improving Communication with Your Customers

You should continually look for ways to enhance your communication skills in order to build strong interpersonal relationships with your customers and deliver the best customer service possible. Customer service representatives who spend time on self-improvement are more likely to be successful than those who do not.

Here are five simple techniques that you might use to increase communication success and potentially enhance customer satisfaction.

Increase your vocabulary. Occasionally spend some time scrolling through a dictionary and the many books on the market related to essential words that you should know in order to be successful. Continue to add to your vocabulary and knowledge throughout your life in order to become a better communicator and service provider.
Deliver personal service. Technology has increased the options and speed at which you can communicate with your customers. Even so, there is still a need to stay personally connected with them. There is no substitution for face-to-face or telephone contact with your customers. This format allows you to “read” their tone of voice and body language, which you cannot do via other technology.
Stay connected. Chances are that you really cannot over-communicate with your customers, especially when problems exist. It is important that you stay in touch with customers periodically to stay in the forefront of their memory and to demonstrate that you value them. The key is to read their reactions to your efforts, and in those instances when someone might want less contact; act accordingly.
Focus on the customer. When the telephone rings, mentally “shift gears” before answering. Stop doing other tasks, clear your head of other thoughts, focus on the telephone, then cheerfully and professionally answer the call.
Maintain good posture. Sit up straight when speaking, since doing so reduces constriction and opens up your throat (larynx) to reduce muffling and improve voice quality.

Communication is a learned skill and does not come naturally. If you want to excel as a representative of your organization and present a professional presence, you will have to work regularly to enhance your knowledge and skills about people and the way that they communicate most effectively.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Non-verbal Communication Quote – Robert W. Lucas

by Robert W. Lucas

Non-verbal Communication Quote – Robert W. Lucas

Customer service representatives are often the first people with whom a current or potential customer comes into contact when reaching out to an organization. Their role is to quickly and professionally use their customer service skills to assist in resolving issues or concerns or providing products and services that they are seeking. Communicating effectively with customers is the only means of gathering information from them that will allow a customer service representative to address and satisfy their needs, wants and expectations.

While verbal communication is a powerful tool for gaining customer input, their nonverbal messages often overshadow what they say and send their true emotional meaning of feelings in a give situation. If you learn to read these cues, you will often be able to more accurately deliver the best customer service possible.

Your non-verbal communication cues—the way you listen, look, move, and react—tell the person you’re communicating with whether or not you care, if you’re being truthful, and how well you’re listening. When your non-verbal signals match up with the words you’re saying, they increase trust, clarity, and rapport.

Here are some quick ways to improve your non-verbal communication asap:

Avoid slouching 24/7
Steer clear of nervous laughter when the message is serious
Display some animation with your hands and facial expressions to project a dynamic presence.
Eliminate fidgeting during a meeting
Establish frequent eye contact but never use a piercing stare
Focus on the conversation.
Introduce yourself with a smile
Offer a firm handshake
Listen carefully
Never interrupt the other speaker in a conversation

For more ideas and strategies on how to effectively read and sent non-verbal messages, get copies of Customer Service Skills for Success: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert W. Lucas

Improving Customer Service With Active Listening Skills

by Robert W. Lucas

Improving Customer Service With Active Listening Skills

Delivering excellent customer service to your internal and external customers requires strong interpersonal communication skills, especially in the area of listening.

Listening effectively is the primary means that many customer service representatives use during communication to determine the needs of their customers. Many times, these needs are not communicated to you directly but through inferences, indirect comments, or nonverbal signals. A skilled listener will pick up on a customer’s words and these cues or nuances and, then conduct follow-up questioning or probe deeper to determine the real need.
Most employees take listening skills for granted in a customer service environment. They incorrectly assume that anyone can listen effectively. Unfortunately, this is untrue. This is why many employees who deal with customers are complacent about listening and only go through the motions of listening.
True listening is an active learned process, as opposed to hearing, which is the physical action of gathering sound waves through the ear canal. When you listen actively, you go through a process consisting of various phases …. hearing or receiving the message, attending, comprehending or assigning meaning, and responding.
For information and strategies for developing and using effective listening skills and what you can do to more effectively interact with your customers, get a copy of Customer Service Skills for Success.

Positive Impressions Builds Strong Customer Relationships

by Robert W. Lucas

Positive Impressions Builds Strong Customer Relationships

Customers often judge an organization and the people who work for it based on the first impressions made by customer service representatives and others in the organization with whom they come into contact face-to-face or via technology. This is why it is crucial that you and others who serve customers take time to prepare for customer interactions by fine-tuning your interpersonal communication skills.

To ensure that you have the tools needed to deliver excellent customer service to current and potential customers, learn as much as you can about your organization, products, and services. Also, continually work to upgrade your knowledge of people from varies backgrounds and enhance your customer service skills. By taking these basic steps you will be better prepared to send positive messages through your appearance, voice and non-verbal cues and to provide quality customer service.

To learn more about ways to deliver the best customer service possible and make positive impressions on current and potential customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Active Listening – Your Key to Customer Service Success

by Robert W. Lucas

Active Listening – Your Key to Customer Service Success

Customer service success should be a primary goal for everyone in an organization. Since there is no organization without satisfied customers, making sure that they are understood and served effectively should be a strategic initiative. That means taking service down to a basic level with each encounter when someone comes into or contacts the organization. An easy way to help accomplish this is by training all employees to use of active listening during face-to-face and telephone interactions with customers.

Like other customer service skills, active listening is a learned process. Many people think that because they receive a message through hearing, that they are listening. This is far from true. Hearing is a simple physiological process of gathering sounds through the ear and transmitting them to the brain for analysis. Receiving sounds or messages is just the first step in active listening. Following the receipt of sounds or messages, the brain decides what they mean and what type of response (or inaction) is required.

Active listening is actually one of the most important skills that customer service representatives have for delivering stellar customer service. Even so, it is a topic on which many organizations fail to train employees. Many managers and employees assume that they know how to effectively listen. In reality, only through understanding the active listening process and practicing the skill can customer service representatives improve.

The following are three simple active listening steps that you take to help achieve customer service success.

1. Focus attention on the customer. Stop whatever you are doing that does not relate to serving the customer with you or on the other end of the phone call. This means putting down any technology you are using, stop typing on your computer, putting aside reading material, and really focusing on the customer and what he or she is saying.

2. Display a congenial demeanor. Simply put, this means smiling (even on the phone, since the smile comes through in your tone), looking at the customer as you speak to one another, nodding appropriately, using open physical posture and gestures appropriately and letting them know that you are really listening to what they are saying.

3. Repeat back what you understood them to say. This simple active listening technique involves restating what your customer said in your own words. For example, if a customer said, “I am really upset because I’ve called twice before about this problem and I still have not received the information I was promised.” In response, you should apologize and emphasize, then repeat what you believe the issue to be before proceeding. For example, “I apologize that you have to keep following up on this issue. I know that must be very frustrating and is a waste of your time. If I understand correctly, you called two of our representatives in the past and were promised ____, but have yet to receive it? Is that correct?” Once they verify, state that you are going to take action to help resolve the issue for them. By taking this approach, you acknowledge and empathize with your customers. You also take responsibility for the situation and promise to correct it.

Active listening is not difficult, but it does take an effort to learn and practice in order to perfect. While you may not get it right every time, you should work to incorporate it as a basic skill in order to achieve customer service success.

For additional ideas on how to improve your active listening skills and better serve your customers, search the topic on this blog. Also, check out Customer Service Skills for Success and How to Be a Great Call Center Representative.

Handling Angry Customers

by Robert W. Lucas

Handling Angry Customers

There seem to be a number of issues that are driving the anger that many customers display when dealing with customer service representatives these days. Contributing factors might include the economy, displeasure with government, unemployment, perceived poor service in general and many other challenges facing society. The reality is that, as a customer service representative, you cannot solve these problems or resolve all of your customer’s concerns. However, what you can do is to control the approach that you take when handling angry customers.

Dealing with disgruntled people requires a certain amount of caution, especially in a time when so many people are becoming violent in response to what they perceive as issues beyond their control. For effectively handling angry customers, you must first help the customer move beyond the emotions of the moment. You can then potentially discover the reason for their anger or frustration.

Before dealing with customers in general, check with your supervisor to find out what your organization’s policies are. Also, determine your level of authority for making decisions related to problem resolution. Having this information before a customer encounter provides the tools and knowledge you need to better handle your customers effectively and professionally.

The following are customer service skills and strategies that you can use when handling angry customers during service breakdowns.

Be positive. Tell the customer what you can do rather than what you cannot do.
Remain objective. Remember, angry customers, are usually frustrated with the organization, product, or service that you represent, not at you.
Acknowledge the customer’s feelings of anger. By taking this approach, you’ve acknowledged the customer’s feelings, demonstrated a willingness to assist, and asked the customer to participate in solving the problem.
Reassure the customer. Indicate that you understand why he or she is angry and that you will work with them to resolve the issues.
Listen actively to determine the cause of their anger. Who is “right” or “wrong” makes no difference when handling angry customers. Actively listening and trying to discover the true issue will assure the customer that you are trying to take care of it for him or her.
Avoid language that might inflame the situation. Negative words such as problem, no, can’t and you (directed at the person and indicating that they did or did not do something they should have) can be like throwing gasoline on the fire when dealing with an emotionally charged person.
Negotiate an acceptable solution. Elicit ideas or negotiate an alternative with your customer. Ask open-ended questions that make the customer feel that they are in charge of the situation and have some power. For example, “What do you feel would be an acceptable solution to this matter?” Remember that, with some exceptions, most people are typically reasonable and not out to take advantage of the situation when they feel that you are truly acting in their best interest. They just want to be “made whole” again. In other words, they want what they were promised or paid for and to be compensated for their inconvenience.
Conduct a follow-up. If possible, follow-up as soon as you can with the customer. Don’t assume that the organization’s system will work as designed or that the customer was completely satisfied. By taking this extra step, you are recognizing the customer as an important person to you and the organization and letting them know that you really are working with them to resolve their issue(s). This can go a long way towards getting the customer to generate positive word-of-mouth publicity.

There is no guarantee that these strategies will always work when handling angry customers. However, they provide some basic communication skills and service strategies for helping customer service representatives create a positive outcome in a negative situation. This can ultimately contribute to enhanced customer satisfaction and brand loyalty.

Building Customer Relationships Is an Integral Part of Selling

by Robert W. Lucas

Building Customer Relationships Is an Integral Part of Selling

Building customer relationships is an integral part of selling. If you are a customer service representative who deals with selling products or services, there is a difference between simply providing the information requested by a customer and building a lasting customer relationship in order to help make a sale. This is because you need to gather information to determine actual customer needs or why they are talking to you in the first place before you can effectively offer a specific product or service.

It is not unusual for a customer to ask for price early in a conversation. Several factors account for their actions. Many times it is because they have a history of a customer service representative who has taken advantage of them or not provided a competitive price. In other instances, they may have heard the phrase “buyer beware” and are acting cautiously to feel that they are in control of the interaction. Whatever their reason, you must respect that they are the customer and that you treat them with respect. You must act professionally in order to build trust and identify what best suits their needs. At the same time, you should not withhold the requested information from them.

The sales process is a lot like walking a tightrope. Too much deviation in one direction or another could mean your customer walks with the memory of a rude, controlling or uncooperative sales representative. On the other hand, taking the time to move forward slowly and carefully, can end in having the customer feel as if she or he guided the transaction and succeeded in getting a deal with which they are pleased.

The key to effectively interacting with customers during a sale is to ask appropriate open and closed-ended questions that guide the customer to explain what they need, want and expect. Without such information, you cannot properly negotiate with them to provide a price that is fair for them and your organization.

In situations where a customer asks for pricing upfront, he or she may simply be comparative shopping or trying to control the negotiation in order to get a lower price. Without first asking questions to determine your customer needs, you cannot appropriately respond to their request. This does not mean that you immediately say “no.” It means that you counter professionally with something like, “I’d be happy to share pricing information if you can just answer a question for me. How important are complete satisfaction and guaranteed satisfaction to you?” Once they respond to this, you can provide information about the product/service that you are offering and reinforce your organization’s commitment to customer satisfaction. before moving into price negotiation.

Simply giving pricing to a customer might cause them to say thank you and leave instead of allowing you to share the benefits of the product or service to the customer. Your goal should be to explain how the product or service features you are offering can help meet their needs and wants. You should also provide details about the quality, customer satisfaction, post-sales service, return policies, and other pertinent information that make you the preferred vendor or supplier for customers.

For additional techniques and strategies on how to build strong customer relationships, identifying customer needs, wants and expectations and delivering the best possible customer service, get a copy of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Gaining Customer Loyalty

by Robert W. Lucas

Gaining Customer Loyalty

Gaining customer loyalty and getting repeat business is crucial for organizational success in today’s global business world. Too many managers and small business owners do not recognize that customer loyalty are not just about competitive pricing and product line offerings. With competition being literally a mouse click away, the differentiator between companies is often the level and quality of customer service that they provide. If companies fail to personalize service, empower customer service representatives to effectively and efficiently serve customers, and invest in the latest service technology, they are likely to suffer from customer churn.

Unfortunately, many organizational leaders have not recognized the need to adopt customer service as a strategic initiative. They also fail to identify consumer trends and go to the effort of meeting changing customer needs, wants and expectations. According to the 2014 American Express Global Customer Service Barometer, 62% of 1,000 American consumers surveyed believe that companies “meet customer expectations.” Only 5% of those surveyed said that interactions that they had with companies “exceeded their expectations,” while 29% thought that companies usually “miss their expectations.” Companies, such as Radio Shack, Borders Books, Blockbuster and Circuit City have paid the price of failure for failing to read and meet customer needs and expectations. Other organizations that are teetering and struggling to regain or maintain market share include Sears, JCPenney, Best Buy and the U.S. Postal Service.

The simple solution for gaining customer loyalty and getting repeat business is to make every customer experience positive. By investing in customer service skills and communication training for all employees, upgrading equipment, processes, and policies regularly, and looking at service through the customer’s eyes, customer loyalty and satisfaction is attainable.

For additional ideas on ways to improve customer service in any organization, check out Please Every Customer: Delivering Stellar Customer Service across Cultures, Customer Service Skills for Success, and How to Be a Great Call Center Representative.

4 Customer Service Skills That Can Help Enhance Customer Satisfaction

by Robert W. Lucas

4 Customer Service Skills That

Can Help Enhance Customer Satisfaction

Effective customer service skills that can help enhance customer satisfaction are important for every employee in an organization. However, they are crucial for front-line customer service representatives who are the first contact point for customers. Today’s customer contacts come from many sources:

Face-to-face.
Over the telephone.
Via electronic technology (e.g. chat, Facebook, Twitter or another online platform).

Customer service representatives must have the knowledge and skills required to respond appropriately in a timely manner. Anything less can negatively impact customer satisfaction and could lead to disgruntled customers, increased customer churn and negative word-of-mouth publicity. The latter can be deadly for an organization because in the past research found people with negative experiences often told nine to sixteen of their friends or acquaintances about their experience. With social media and mobile technology, that number jumps exponentially and can be worldwide in a matter of seconds via customer feedback sites like Yelp, Amazon, Facebook, and TripAdvisor. Such websites provide a forum for customers to exchange information and feedback or offer product and service reviews.

What Customer Service Skills that can help enhance customer satisfaction are crucial for organizational success?

The following are four customer service skills that can help enhance customer satisfaction and increase customer loyalty.

Solid product and service knowledge. Few things are more frustrating for a customer than a customer service representative who lacks the knowledge or available information to answer a question or help resolve an issue with products or services that the customer either has or wants. Successful organizations invest time and money in customer service training for all new employees on all aspects of the organization and what it provides to internal and external customers. If training is not provided, employees should take the initiative to ask questions of peers and supervisors and read available information and manuals. This demonstrates initiative potentially prevents an embarrassing situation in which the customer service representative cannot answer a customer’s questions.
Active Listening Skills. Listening is the most used sense that most people have to gather information in order to formulate a response or make a decision. It is also a skill that is typically not taught in school or on the job, practiced effectively in life, or thought about as being important enough to strive for improvement by most people. Many people assume that they know how to listen simply because they have a normal range of hearing. This is a huge mistake. Hearing is an inactive physiological process of gathering sounds. Active listening involves actively focusing on what is heard and processing that information before formulating an appropriate verbal or non-verbal response. In a customer environment, active listening is a crucial skill and service representatives should continually work to hone and update this talent.
Effective Communication Skills. All customer service representatives must possess effective communication skills and be able to effectively communicate verbally, non-verbally and in writing in order to interact appropriately with customers. These skills take training and practice. In addition to learning how to communicate in different forms, employees should seek feedback on how well they are doing in communicating with others. A simple means for them to find out how others perceive their skills is to ask people who know them and have seen them in action working with customers. By soliciting feedback on their communication skills, they can quickly identify strong and weak areas. In addition to formal communication training in the classroom or via technology, peer and supervisory coaching are two good ways that many organizations provide feedback to employees.
Patience. Some people say that patience is a virtue. That may seem true when dealing with a frustrated, irritated or angry customer. A customer service representative who lacks patience in dealing with customers is likely to encounter more than one situation in which customer-service provider emotions escalate. The result of such encounters can be yelling (verbally or in writing through the use of all capital letters), threats, escalation to a supervisor, negative comments about the organization and employee(s) to others, and potentially, even violence. To ensure that this skill is exercised, many companies train employees to address frustrated or angry customers through roleplay scenarios and offer stress management training. They also empower employees to make decisions so that they do not always have to summon a supervisor in situations when customer issues arise. This can go a long way in helping keep emotional levels low.

There are many things that affect the outcomes of any customer situation. If a customer service representative possesses and uses these four customer service skills that can help enhance customer satisfaction, he or she is likely to be more effective in working with customers.

For more information on effective strategies customer service skills that can help enhance customer satisfaction and help build customer loyalty, research the topic on this blog. Also, check out Please Every Customer: Delivering Stellar Customer Service across Cultures, Customer Service Skills for Success and American Management Association’s self-study course, How to Be a Great Call Center Representative.