customer retention

Employee Attitude Is a Key to Building Effective Customer Relationships

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Employee Attitude Is a Key to Building Effective Customer Relationships

Employee Attitude Is a Key to Building Effective Customer Relationships

Positive customer relations are something that every customer service representative and every other employee from the top down in any organization should make a priority. By putting more effort into establishing, nurturing and expanding customer relationships organizations can look increased sales and ultimately help solidify brand loyalty along with customer satisfaction and customer retention.

By using solid customer service skills and providing a great customer service experience for every current and potential customer who comes into contact with their organization; every customer service representative is doing his or her part in making sure that excellent customer service is the norm.

For ideas and strategies on how to create a positive customer service environment that can position your organization to be a leader in customer service, get copies of my books Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

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Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

 Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

Study after study finds that the road to success for any organization is directly tied to effective customer relationship marketing and management. This is particularly true for small businesses. In their case, they have often an advantage over larger organizations which are more cumbersome and have more employees to train in relationship management and customer service skills.

If you are looking for resources that can aid you and your organization in fine-tuning your customer relationship management skills, check out these resources.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Appropriate Service Recovery Strategies Can Lead To Customer Satisfaction and Retention

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Appropriate Service Recovery Strategies Can Lead To Customer Satisfaction and Retention

Appropriate Service Recovery Strategies

Can Lead To Customer Satisfaction and Retention

Delivering excellent customer service should be the goal of every customer service representative and organization. Unfortunately, when things do not go as planned and customer service breakdowns occur, customer needs wants and expectations are often not met. Obviously, this is when customer satisfaction and customer retention become an issue to be addressed immediately and in a positive manner.

The following is a personal experience that my wife and I encountered yesterday when we went to a movie theatre that we visit frequently.

We went to see a movie yesterday and within 30 minutes of the start of the film it was dragging – the sound and picture were not synced. On the positive side, an employee (not the manager) came in three times to update the packed theatre. On the downside though, he explained that they had been having trouble like this all day with this movie. To that comment, someone yelled, “Then why do you keep selling tickets to other groups?” A valid question to which the employee responded that “We thought it would stop.”

They finally canceled the show and gave rainchecks. The employee even went on to tell us the next showing was at 7:15…as if we would stick around to try again.

Of course, as a customer service author, trainer, and consultant, all of this did not sit with me since my wife and I had already consumed $14.00 in snacks and drove 20 minutes to get there. So, I went to see the manager. Unfortunately, he was busy in the projection booth trying to fix the computer, so I gave his supervisor my card and told who I was and what I do. I then explained that this incident and the way it had been handled was contrary to service recovery strategies offered by excellent organizations. I further pointed out that by giving us a rain check, they only gave us an opportunity to return and spend even more time and money for snacks (an obvious win for them). I suggested that true service recovery is designed to “make the customer whole” and compensate them for their inconvenience.

Since the supervisor had just arrived at work and was not sure what exactly happened, I explained the situation. He then asked for our original ticket stubs and in exchange gave us our money back. He also and let us keep the rainchecks. Finally, service recovery had occurred. Too bad it took me asking for it to get satisfaction. That was good for us, but all the other people in a packed theatre did not get this and some probably left dissatisfied.

I suggested that he give the manager my business card and tell him what I’d shared about service recovery. Hopefully, I will not have to test their system again and the staff will receive training on effective service recovery should they ever need it in the future.

If you are looking for ideas on effective service and how to provide service recovery when things go wrong with your customers, get a copy of my book, Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Deliver Excellent Customer Service By Building Customer Relationships

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Deliver Excellent Customer Service By Building Customer Relationships

Deliver Excellent Customer Service By Building Customer Relationships

Strong customer service skills are the basis for delivering excellent customer service. In these days where companies are struggling to gain and retain customer and brand loyalty, the defining factor between customer retention and customer desertion is how well service providers do their jobs.

To excel against the competition, everyone in an organization must take responsibility for serving their current and potential customers to the best of their abilities. This means that they must educate themselves on the companies products and services, continue to gain and update their customer service skills and commit to owning any situation in which they find themselves with a customer.

If you want to learn more about building customer relationships and specific customer service skills, get copies of my books Customer Service Skills for Success, How to Be a Great Call Center Representative and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

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Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

You may have heard that the expression is sometimes not what you, but how you say it that makes a difference. Nothing is truer when you are dealing with a multi-cultural, diverse customer base.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer RetentionIn many situations, when customer service breaks down it can often be attributed to what a customer service representative does or does not effectively say verbally or non verbally. In some cases, the lapse may be due to an unconscious message (e.g. non-verbal gesture, body movement, signal, or eye contact) that was interpreted differently than intended. In other instances, it might be an incorrect tone, word or inflection added to a message that was received incorrectly by the customer.

Whatever the reason(s) for such failures in communication, it is crucial that anyone dealing with internal and external customers is prepared for potential interactions that might go wrong. The easiest means of doing so is to enhance customer service and communication skills and to become educated related to approaches to verbal and communication practices in various cultures.

If this topic is of interest to you and you want to get ideas and strategies related to communicating effectively with diverse customers, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Three Positive Non-Verbal Communication Cues for Customer Service Representatives

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Three Positive Non Verbal Communication Cues for Customer Service Representatives

Three Positive Non-verbal Communication Cues

for Customer Service Representatives

Many customer service representatives struggle to gain and maintain strong relationships with their customers. Often, this is due to their inability to effectively communicate face-to-face with others. In many instances, they do not even realize that their nonverbal communication style is sending the wrong message, especially their nonverbal communication cues.

Since numerous nonverbal communication studies have found that the unspoken messages sent with the body, face, and hands often overshadow the words that people use, it is crucial for service providers to master the art of body language.

The following are three positive nonverbal communication areas on which you might focus to improve if you want to enhance communication and relationships with customers:

Direct eye contact (based on culture) – In Westernized cultures, making eye contact as an important means of communicating sincerity, interest, honesty, and other factors is taught early in life to children. When interacting with others, use intermittent (do not stare) direct eye contact in conjunction with periodic smiling and other positive non-verbal cues to show that you are friendly and have the other person’s interest in mind.

One important thing to keep in mind about eye contact is that it often varies in different cultures and sub-groups (e.g. Caucasians, African-Americans, women, and men). Do some research on other cultures and groups to see how eye contact is perceived and adjust your communication style accordingly when dealing with customers with those backgrounds. Monitor your customer’s reaction to your cues and modify as necessary and do not make assumptions. If someone reacts and you are not sure why to ask them to clarify.

Smiles – Often perceived as the universal language, smiling can communicate openness, friendliness, interest, and other aspects relevant to sound relationships. Use smiling when appropriate during conversations (e.g. upon meeting, when the conversation is going in a positive direction, or when the other person smiles) and you may see your bond with others start to form.

Facing the customer – Too often in today’s busy workplace, a customer service representative is busy multi-tasking when a customer approaches. As a result, they might have their head down or be facing in another direction while focusing on something else. To build and maintain good customer-provider relationships, stop what you are doing and give undivided attention to the person in front of you in order to help build brand and customer loyalty.

For additional ideas and strategies for effectively using non-verbal cues, get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas is an expert with Non-Verbal Communication Cues

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

 

The Importance of the Eyes in Non-Verbal Communication with Customers

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The Importance of the Eyes in Non Verbal Communication with Customers

The Importance of the Eyes in Non-Verbal Communication with Customers

The manner in which you communicate nonverbally with your customers is crucial in their perception of the quality of service that they received. It is also a major component of relationship-building and whether or not they are satisfied. Various research studies have shown that nonverbal components of the communication process (i.e. posture, gestures, vocal quality, and eye contact) often override the verbal messages that you send.

Eye contact, in particular, is important when interacting with others. An old adage explains why this might be true – “The eyes are the window to the soul.” In effect, people often interpret the emotional meaning behind your spoken words by looking into your eyes. That is why you must be conscious of your eye contact and the messages you are potentially sending with them. For example, if you have tentative eye contact (e.g. looking around and failing to look a customer in the eye without staring) while speaking to a customer, some people may interpret that to mean you are insincere or not committed to your message or that you are untrustworthy. Through your eyes, you can show that you are interested in a person and what they have to say. On the other hand, you can demonstrate that you are dissatisfied, frustrated, or even angry about something they said.

The bottom line is that the eyes can be a powerful tool in bonding with customers and can help send positive messages that might potentially help meet their needs, wants and expectations and lead to positive word-of-mouth advertising for you and your organization. To be more effective at what you do as a customer service representative, spend time honing your non-verbal customer service skills.

For more information on how the eyes and other nonverbal cues can help build stronger customer-provider relationships, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Customer Service Is Driven By Many Factors

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Customer Service Is Driven By Many Factors

Customer Service Is Driven By Many Factors

Any customer service professional who has been on the job a period of time will tell you that dealing with internal and external customers can be a challenge at times.

To succeed in providing excellent customer service requires patience, a desire to help others and sound customer service skills. As the world becomes more global and you encounter people of all types and backgrounds, you will be required to gain new talents and insights, and to continually update your knowledge and skills. Sound customer communications and better understanding of people, in general, can lead to more satisfied and loyal customers in the long run.

Customer Satisfaction Quote – Horst Schultz

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Customer Satisfaction Quote – Horst Schultz

 

Meeting your customer’s needs wants and expectations are the keys to creating brand and customer loyalty.

As Horst Schultz is quoted as saying:

Customer Satisfaction Quote - Horst Schultz

“Unless you have 100% customer satisfaction, you must improve.” – Horst Schulze, President of The Ritz Carlton Hotels

Inspirational Customer Service Quote – Mother Teresa

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Inspirational Customer Service Quote – Mother Teresa

One of the easiest and least expensive ways to start building brand and customer loyalty is to train yourself and others in the workplace to send customer-centric messages to everyone with whom you come into contact.

A quote from Mother Teresa sums up this concept.

Inspirational Customer Service Quote - Mother Teresa

Mother Teresa has Many Famous Quotes, here are a few more!

  1. Peace begins with a smile.
  2. There are no great things, only small things with great love. Happy are those.
  3. If you can’t feed a hundred people, then feed just one.
  4. Spread love everywhere you go. Let no one ever come to you without leaving happier.
  5. If you judge people, you have no time to love them.
  6. Kind words can be short and easy to speak, but their echoes are truly endless.
  7. Be faithful in small things because it is in them that your strength lies.
  8. Let us always meet each other with smile, for the smile is the beginning of love.
  9. Every time you smile at someone, it is an action of love, a gift to that person, a beautiful thing.
  10. If we have no peace, it is because we have forgotten that we belong to each other.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

 

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