Three Negative Nonverbal Messages To Avoid When Serving Customers

Some customer service representatives develop unproductive nonverbal behaviors without even realizing it. These may be nervous habits or mannerisms carried to excess (scratching, pulling an ear, or playing with hair). In a customer service environment, you should try to minimize such actions because they might send a negative or annoying message to your customers. They can also lead to a perception of bad customer service.

An easy way to discover whether you have such behaviors is to ask people who know you well to observe you for a period of time and tell you about anything they observe that could be a problem. People develop unproductive nonverbal behaviors without even realizing it. These may be nervous habits or mannerisms carried to excess (scratching, pulling an ear, or playing with hair). In a customer service environment, you should try to minimize such actions because they might send a negative or annoying message to your customers. They can also lead to a perception of bad customer service.

The following are three common nonverbal communication behaviors that can annoy people and cause customer relationship breakdowns or comments about you and your organization when used with customers.

Pointing a finger or other object at someone

For many people pointing a finger at them is often viewed as a very accusatory mannerism and can lead to anger or violence on the part of your customer. If you must gesture toward a customer or toward an area or item, do so with an open flat hand (palm up) in a casual manner. The result is a less threatening gesture that almost invites comments or feedback because it looks as if you are offering the customer an opportunity to speak. Additionally, this is the appropriate means for pointing towards something in many cultures.

Raising an eyebrow

This mannerism is sometimes called the editorial eyebrow because some television broadcasters raise their eyebrow. With the editorial eyebrow, only one eyebrow arches, usually in response to something that the person has heard. This mannerism often signals skepticism or doubt about what you have heard. It can be viewed as questioning the customer’s honesty.

Peering over the top of eyeglasses

Many people who need glasses to read but not to see for distances may forget that they have on glasses when they are interrupted while reading or using them. As a result, they may speak to others while wearing their glasses sitting low on the end of their nose. This gesture might be associated with a professor, teacher, or someone who is in a position of authority looking down on a student or subordinate. For that reason, customers may not react positively if you peer over your glasses at them. Typical nonverbal messages that this cue might send are displeasure, condescension, scrutiny, or disbelief.

By improving your customer service skills, you enhance your opportunities to deliver excellent customer service. For additional useful customer service tips and information on how to create a customer-centric environment that can lead to enhanced customer relationships, customer satisfaction, and reduced customer attrition, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Encouraging Customer Loyalty Can Result in Increased Customer Retention

by Robert W. Lucas

Encouraging Customer Loyalty

Can Result in Increased Customer Retention

If you are a customer service representative, one of your key roles is to help create a customer-centric environment designed to identify and meet customer expectations. To accomplish this, you must ensure that you continue to enhance your knowledge of the organization’s products and services. You must also continually hone your customer service skills in order to communicate, negotiate, and serve customers while you deliver excellent customer service.

To get hundreds of ideas and strategies on how to create a positive customer service environment that can aid in achieving customer satisfaction, loyalty, and retention, get a copy of Customer Service Skills for Success.

Taking A Customer for Granted Can Lead To Customer Service Breakdowns

by Robert W. Lucas

Taking A Customer for Granted Can Lead To Customer Service Breakdowns

Taking a customer for granted is something that a customer service representative should never do. That is because customers are your reason for existing as an employee. They are also the key element in your organization’s success. For that reason, you must consciously go out of your way to identify and anticipate their needs, wants, and expectations, then address those in an expedient and professional manner. You can potentially accomplish this by showing customers what you and your company offer that other organizations do not. Also by demonstrating that you are working hard to gain and retain their trust and business.

Remember that just because someone is a customer today, does not mean that they will remain so in the future. Consumer opinions in many parts of the world have shifted related to customer loyalty. In the past, people often exhibited brand loyalty for cars, laundry detergent, restaurants, airlines, and many other items and services. With the advent of technology, global trade and easy access to alternative and comparable products and services, it is not unusual for someone to move to a new product, service or provider to meet their needs based strictly on factors like price, service or availability. The result of such shifts in consumer behavior is that many well-known major organizations and products have changed dramatically, evolved or completely disappeared in past decades. Examples are Montgomery Ward, Pontiac and Plymouth automobiles, Eastern Airlines, and Steak and Ale and Bennigan’s restaurants. In instances where manufacturers have recognized the need for product modifications to address customer needs, wants and expectations, they have modified or added additional varieties to their product lines (e.g. Coca Cola and Pepsi, Tide detergent, Cheerios cereal, and Crest toothpaste) in order to retain and satisfy customer needs and expectations.

In order to help ensure retain customers and build customer loyalty from your clients and potential customers, you must place their needs first. One way to do this is to build a sound knowledge of your organization’s products, services, policies, and procedures. You must also identify your competition and know their product and service lines, how those differ from yours and what they offer that you do not. In this latter instance, you must understand how to present your organization’s offerings in a manner that overshadows the competition. For example, ensure that you know what benefits and advantages your customers might receive from doing business with your organization and then present these to your customers in a positive manner.

Additionally, you must also continually seek to enhance your knowledge and skills while staying attuned to current consumer behavior and trends. Ultimately, your goal is to be the “go-to” person and organization for whatever products or services that your customers might need.

For hundreds of customer service tips and additional ideas and strategies for maintaining positive customer relationships, building customer retention and loyalty, and delivering excellent customer service, get a copy of Customer Service Skills for Success.

What Is Organizational Service Culture?

by Robert W. Lucas

What Is Organizational Service Culture?

Promoting a positive service culture is one way to help ensure organizational success. Without the mechanisms and atmosphere to support frontline service, the other components of the business environment cannot succeed. Put simply, organizational culture is what the customer experiences.

A positive organizational service culture is made up of a collection of subcomponents, each of which contributes to the overall service environment. Typically, culture includes the dynamic nature of the organization and encompasses the values and beliefs that are important to the organization and its employees and managers. The experiences, attitudes, and norms cherished and upheld by employees and teams within the organization set the tone for the manner in which service is delivered and how service providers interact with both internal and external customers.

For additional information on the various elements of an organization and how they impact the culture, developing good customer service skills that lead to customer service excellence, and hundreds of useful customer service tips, get a copy of Customer Service Skills for Success.

Use Positive Verbal Communication to Avoid Customer Relationship Breakdowns

by Robert W. Lucas

Use Positive Verbal Communication to

Avoid Customer Relationship Breakdowns

Customer service representatives and their organizations spend a lot of time, effort and money creative a positive service culture designed to attract, nurture and retain customers. Because of this, it only makes sense that when you are interacting with your internal and external customers that you take the time to think before you speak in order to avoid saying something or asking a question that might be misunderstood or cause offense.

Sometimes the simplest things can cause problems, especially if someone is already irritated. To avoid creating a negative situation or escalating customer emotions when things are already amiss, choose your wording and the questions you ask carefully.

For example, consider the following technique for positively phrasing questions. Find a way to rephrase any question that you would normally start with “Why?” The reason is that this word cannot be inflected in a way that doesn’t come across as potentially abrasive, intrusive, or meddlesome. Don’t believe it? Get a recorder and attempt to ask the question “WHY?” in a variety of ways with different voice inflection without sounding harsh, challenging or skeptical.

As with many experiences you have stored in your brain, the origin of negative feelings toward the word why likely stem from childhood. Do you remember when you wanted to do something as a child and were told no? The next word that probably came out of your mouth (in a whiney voice) was “Why?” This was a verbal challenge to the person who was telling you that you couldn’t do anything. And the response you probably heard was “Because I said so” or “Because I’m the mommy (or daddy), that’s why.” Most likely, you didn’t like that type of response then, and neither did your customers when they were children. The result of this early experience is that when we hear the word why as a question, it can sound like a challenge and can prompt a negative emotional reaction (blame a flashback to memories for this). To prevent this from occurring, reword your “Why” questions or others that might be perceived as arrogant, rude or challenging.

Instead of Try

Why do you feel that way? What makes you feel that way?

Why don’t you like . . . ? What is it that you don’t like about . . . ?

Why do you need that feature? How is that feature going to be beneficial to you?

Why do you want that color? What other colors have you considered?

For additional customer service tips, ideas and strategies on how to more effectively communicate with external customers or co-workers (internal customers) and how to create and maintain a positive service culture, get a copy of Customer Service Skills for Success.

Building Customer Relationships – Four Crucial Factors That Impact Service Outcomes

by Robert W. Lucas

Building Customer Relationships –

Four Crucial Factors That Impact Service Outcomes

Customer relationships are impacted by many factors that begin once a customer and customer service representative or other employee comes into contact with a current or potential customer. These people are either internal customers who work for the organization or external customers from outside the organization, who contact a service professional for assistance or to do business.

Here are four crucial factors that affect customers and service provider interactions which can definitely influence a situation and customer relations.

1. Approach to communication. Whether face-to-face, over the telephone or through other types of technology, the perception that a customer has about the way he or she was greeted verbally, non verbally or in writing can have an immediate impact on whether or not the relationship continues.

Anyone dealing with customers must continually strive to enhance their communication knowledge and skills for dealing with all types of customers. They must also consciously practice effective customer communication skills.

2. Customer service representative demeanor. Most people know or have an expectation of how a service professional should act and what they should do to meet the needs, wants and expectations of their customers. When an employee projects an attitude or leaves the impression that they are just “going through the motions” of providing service and really do not care about the customer or their issue, customers typically pick up on that attitude.

When issues are occurring in the life of the service provider that may negatively impact their ability to deliver the best customer service possible, they should talk to a supervisor and either take some time off or have someone else handle a customer situation. The only way to interact with a customer is professionally and in a can-do manner.

3. Product and service knowledge. Customer service provider knowledge related to the products and services provided by their organization can either fulfill customer needs or inhibit the degree to which they are able to deliver excellent customer service.

Employees should receive ongoing customer service training so that they can handle any situation in which the customer has a question or concern about the organization, products or services.

4. Problem-solving ability. Often service providers are not able to comprehend or analyze information that a customer is providing related to a need, problem or other issues that they have. Cultural, gender or other differences can cause this, or it might be a breakdown in communication ability on either the part of the customer service representative or the customer. In any event, it is crucial that the service provider is trained and skilled in using basic problem-solving skills. Failure to do so can leave to a customer-provider relationship breakdown and lost business for the organization.

For information, ideas and strategies about how to effectively and professionally interact with customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Strong Customer Relations Result From Excellent Customer Service

by Robert W. Lucas

Strong Customer Relations Result From Excellent Customer Service

Providing excellent customer service should be the goal of everyone in your organization, not just front line customer service representatives. Ultimately, customer satisfaction and customer retention are about how well you care about your job and the quality of customer service you provide. By working closely with your customers to build and maintain strong customer relations with them, you not only have an opportunity to meet but also exceed their needs, wants and expectations.

To sum all this up, it comes down to possessing strong product knowledge and customer service skills and applying both anytime you come into contact with an internal or external customer.

Customer Service Skills for Success 6th by Robert W. Lucas Now Available

by Robert W. Lucas

Customer Service Skills for Success 6th by Robert W. Lucas Now Available

The top-selling customer service textbook in the United States, Customer Service Skills for Success by Robert W. Lucas, is now in print from McGraw-Hill. This 6th edition includes a four-color layout with more images to enhance the content and a completely changed graphic appearance.

In the book, readers will find real-world customer service issues and provides a variety of updated resources, activities, and examples for customer service representatives at different levels in an organization. It also includes tips from the author and other active professionals in the industry designed to gain and hold readers’ interest while providing additional insights into the concepts and skills related to customer service that is found throughout the book.

The text begins with a macro view of what customer service involves today and provides projections for the future of the customer service profession, then focuses on specific customer service skills and related topics.

Here’s what readers will find inside the book:

Part One – The Profession

The Customer Service Profession
Contributing to the Service Culture

Part Two – Skills for Success

Verbal Communication Skills
Nonverbal Communication Skills
Listening Skills

Part Three – Building and Maintaining Relationships

Customer Service and Behavior
Service Breakdowns and Service Recovery
Customer Service in a Diverse World
Customer Service via Technology’
Encouraging Customer Loyalty

This book answers everything from “What is Customer Service?” to “How do I handle a variety of diverse customers in various customer service situations?”.

To gain thousands of ideas, strategies and customer service tips for interacting successfully with internal and external customers in any type of customer service environment and deliver excellent customer service, get a copy of Customer Service Skills for Success 6th edition.

Changing Consumer Values Are Impacting Customer Service

by Robert W. Lucas

Changing Consumer Values Are Impacting Customer Service

Throughout the world, there has been a tremendous amount of dynamic change in recent decades due to economic instability, quickly expanding and enhanced technology, global mobility where people move quickly and frequently, and other factors outlined in this chapter. The result has been a gradual shift in what many consumers hold near and dear or their values.

Changing Consumer Values Are Impacting Customer Service

Because different societies view what is important from different perspectives, clashes can sometimes result when service providers encounter customers who have values that differ from their own. The important thing to remember in such situations is that neither the customer nor the provider has the “right” set of values, they are simply different and each respect and honor those of the other party.

As a result of societal values, companies often change their approach to doing business as a competitive strategy and to attract and hold customers. This often includes shifting the way they do business, the products that they deliver and their manner of customer service. For example, because many consumers are now more cost-conscious, ecologically aware, and value sustainability, many automobile manufacturers are developing vehicles that are more energy-efficient, use ecologically sensitive fuels and cost less. Examples of this trend are the Chevrolet Volt, Toyota Prius and Nissan Leaf.

Obviously, companies have lofty goals, such as, excellent customer service, generating more revenue, and improving quality of service, customer satisfaction, and customer retention levels.

For more thoughts and ideas on how to more effectively serve today’s diverse customer base, get a copy of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Customer Relations Equal Sales, Customer Satisfaction and Customer Retention

by Robert W. Lucas

Customer Relations Equal Sales,

Customer Satisfaction and Customer Retention

If you are not striving to build the best customer relationships possible with those you encounter in your organization, then you are failing as a service professional.

Everyone from front-line customer service representatives to senior management has a responsibility to do what it takes to secure customer trust and continually focus their efforts (and those of the organization as a whole) on meeting customer needs, wants and expectations. Delivering excellent customer service should be not only a goal; it should be the goal every day that you go to work.