Powerful Strategies for Strong Internal Customer Relationships

Internal customers are organizational or contracted employees to whom you provide information, products, and services. These people typically use what you offer to deliver service to their customers. Unfortunately, many employees fail to realize the importance of developing powerful strategies for building and maintaining strong internal customer relationships. That is too bad because internal customers are just as important as those outside the organization. Still, some employees fail to realize that everyone in the organization is a customer service provider, even if they work behind the scenes in a support function. This is why you should never forget that you are an important part of the customer service chain no matter what your job title.

The following are powerful strategies for building and maintaining strong internal customer relationships.

Develop positive relationships. Make an effort to greet others pleasantly each day and display common courtesies such as saying “please” and “thank you.” Do not forget the power of such simple acts. The impact of your success and that of your internal customers depends on the strength of your internal relationships.
Listen objectively. When another employee has an idea, take the time to listen and discuss it. This is especially true when it affects external customers. Keep an open mind and consider the merits of what is offered before responding or making a decision on any action needed.
Take time to get to know more about your internal customers. Possibly takes breaks with your internal customers. Go to lunch or talk before or after work in order to get to know them as a person and not just as another employee. People are more likely to provide better internal customer service when they like the person they are serving. Learn about customers on a personal level and about the job that they do. This can lead to a better understanding of what they might have to offer and how you might be able to assist them. The result might be that your job and service to your customers might become easier. Taking these simple steps can also give you a better understanding of the organizational structure and departmental functions.
Show appreciation for the help provided by others. If someone goes out of his or her way to assist you, take the time to acknowledge it. This could be a text or email message, or more powerfully, a hand-written note. Depending on the effort of the person, perhaps give a small reward. For example, give a hand-baked jumbo cookie along with a personalized thank-you note for any extra effort they provide to help you.
Acknowledge the contributions of others. Most people like to be appreciated. An important thing to remember is that you should always give credit for work done by others and never claim it as your own. The latter can lead to resentment and actually get you fired.
Avoid office politics and gossip. One of the quickest ways to get a bad workplace reputation is to become the person who acts like a pollinating bee. Do not move from one person to the next sharing stories that you have collected about things that are going on in the office or with another employee. That type of behavior can quickly tarnish your reputation. Such actions cause loss of productivity time that you can use to better serve your customers. They can also, gain you a reputation as someone who is not trustworthy or is unprofessional.
Respect diversity. Today’s customer base is diverse including people all shapes, sizes, abilities, and backgrounds. Employees must learn about and appreciate people and groups who may look different in order to appreciate varying views, values, and beliefs. This pertains to both external and internal customers. Since we spend the major part of our lives interacting with others in workplace and job situations, everyone benefits from a better understanding of people. Just because someone might look or act differently, have an accent, or not have the same knowledge or abilities as you does not mean there is something wrong with him or her. Embrace and respect diversity for the benefit of all internal and external customers.
Help others. Even if it means you have to put out extra effort, take the time to assist your internal customers. If you cannot do so immediately, negotiate a time when you can help. People will likely remember your generosity and willingness to assist them when a time comes where you need help.
Be reliable. Whenever you commit to something, you should follow through by delivering as promised. This includes meeting deadlines for information needed by others in your organization. In many cases, someone might request materials or products needed to serve their external customer(s). If the need is not addressed in a timely manner, external customers may become dissatisfied and the trust with your internal customer can be lessened. Another potential effect is that those internal customers may be penalized for poor performance. Ultimately, your failure to meet deadlines can also cause the organization to lose business revenue and suffer ill effects from negative publicity. Likely, this chain of events will have negative consequences for you.

The powerful strategies for building and maintaining strong internal customer relationships in this article are important to your success. While they can help improve relationships, continue to search for additional ideas. That can improve your ability to deliver stellar service to all customers.

The books Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative provide additional powerful strategies for building and maintaining strong internal customer relationships and for delivering stellar service to internal and external customers.

Strengthening Communication with Customers – Tip#4

by Robert W. Lucas

Strengthening Communication with Customers – Tip#4

Be Personable

Customers who feel that they have an active role in and control of a service-provider interaction often feel more important and valued. Improved interpersonal communication can lead to higher levels of customer satisfaction and retention and reduced stress for you and your co-workers.

Take advantage of the following strategy to build stronger relationships with your internal and external customers by being personable.

Service providers who tend to be “all business” or robotic in their service delivery often fail to get high marks from customers. Even if you are knowledgeable, are efficient, and follow all the rules in delivering service, you could end up with a customer who is dissatisfied if you do not demonstrate some degree of humanness. This means connecting on a personal level and showing compassion and concern for your customers and their emotional needs. For example, if someone tells you during an interaction that he or she is celebrating a special event, take the time to ask, explore the topic briefly, or relate a personal example. If it is the customer’s child’s birthday, you might wish the child an enthusiastic “Happy Birthday” and ask the child how old he or she is or what the child hopes to get for his or her birthday. Depending on the type of business you are in, you might even offer a small present (e.g., a free dessert, a piece of candy, a toy, a coupon for a discount on his or her next visit, or whatever might be appropriate). At the least, upon concluding the transaction, with the child well or congratulate him or her one more time.

For specific strategies on more effective communication with your customers, get a copy of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert W. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Positive Impressions Help To Build Customer Relationships

by Robert W. Lucas

Positive Impressions Help To Build Customer Relationships

Customers often judge an organization and the people who work for it based on the first impressions made by front line employees with whom they come into contact face-to-face or via technology.

It is crucial that you and those who serve customers take time to prepare for customer encounters and to prepare yourself to send positive messages through your appearance, voice and nonverbal cues. This will help in building strong customer relationships that can lead to increased customer satisfaction and customer retention.

Here are 5 good positive body gestures:

Relax your shoulders to avoid looking tense
Be pleasant and friendly
Make good and strong eye contact when talking to people
Lean forward slightly to get engaged in a conversation
Share your body between both feet

To learn more about making positive impressions on current and potential customers, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert W. Lucas

Strengthening Communication with Customers – Tip#3

by Robert W. Lucas

Strengthening Communication with Customers – Tip#3

Demonstrate Openness

Take advantage of the following strategy to build stronger relationships with your internal and external customers by demonstrating openness.

Customers often want to see that service providers understand them on a personal level. The worst thing you can do as a service provider is to hide behind a policy or deflect responsibility when dealing with a customer issue or question. Think of how you likely react when a service provider says something like, “I can’t do that because our policy says . . . .” You probably feel the hairs rise on the back of your neck and become agitated. Your customers are no different. When interacting with them, take the time to put yourself in their place before saying something or taking an action that might create an adversarial situation.

About Robert W. Lucas

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

Non-Verbal Communication Tips

by Robert W. Lucas

Nonverbal Communication Tips –

The Importance of Gestures in Customer Communication

Never underestimate the power of nonverbal communication when interacting with your customers or others. The issue is so important that entire books have been written on the topic. This article provides some nonverbal communication tips related to gesturing that you may want to consider before meeting your next customer.

Many studies have been done on the different ways in which people communicate and send messages to others. One classic study by Dr. Albert Mehrabian emphasized that the emotions between two people can be amplified through the use of nonverbal gestures or cues. In some instances, silent messages can override spoken words. These unspoken signals should not be underestimated if you are working with customers. An example of how you might impact a customer-provider interaction involves gesturing. To send a positive message, use open, flowing gestures (gesturing with arms, palms open and turned upward, out and away from the body). This approach can encourage listening and help explain messages more effectively to customers. If you use closed, restrained movements (tightly crossed arms, clenched fists, hands in pockets, hands or fingers intertwined and held below waist level or behind the back) you can potentially send a message of coolness, insecurity, or disinterest. This could result in a nonproductive situation and lead to customer dissatisfaction.

What nonverbal communication tips can you offer to customer service professionals?

The key is to make gestures seem natural and to be conscious that some people might perceive your movements differently based on their background or culture. If you do not normally use gestures when communicating, you may want to practice in front of a mirror until you feel relaxed in using them. Make sure that your gestures complement your verbal messages without distracting.

Effective nonverbal communication can help build stronger customer relationships while helping increase customer satisfaction and retention. For more ideas and nonverbal communication tips related to positively communicating with your customers, search the topic on this blog. Also, check out more strategies in Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert W. Lucas on Customer Communication

Strengthening Customer Relationships With Verbal and Non-Verbal Communication Skills

by Robert W. Lucas

Strengthening Customer Relationships

Strong Verbal and Non-Verbal Communication Skills Can Make the Difference!

We live in an era in which people from all over the world come together in various situations throughout any given day. They bring with them individual experiences, education levels, cultural and personal backgrounds, preferences, opinions, and perspectives. Any or all of these elements can impact the way they approach and receive others or the manner in which they communicate.

An old adage goes: It is not what you say, but how you say it that counts. Nothing can be truer than when you are dealing with customers from diverse backgrounds. For this reason, customer service representatives should always take their time to “read” their customers and think of their response (verbally and non verbally) before jumping into any situation where verbal and non-verbal messages communication might be misinterpreted.

Likely, the last thing that a customer service representative, or another employee from an organization, wants to do is falter in their efforts of building customer relationships.

To help reduce the potential of a customer-provider relationship breakdown; service providers should focus on building and practicing their positive communication skills (e.g. smiling, paying compliments, using open body movements and gestures and finding things to agree with when interacting with their customers).

For ideas on how to more effectively communicate verbally and non verbally in order to improve customer loyalty and enhance customer retention, get copies of my books: Please Every Customer: Delivering Stellar Customer Service Across Cultures, Customer Service Skills for Success, and How to Be a Great Call Center Representative.

About Robert W. Lucas

Robert ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Preparing Customer Service Representatives

by Robert W. Lucas

Preparing Customer Service Representatives

Preparing customer service representatives in the twenty-first century has become a prime strategic initiative in many organizations. That is because they face many challenges in achieving customer satisfaction, increasing customer retention and building customer loyalty that their predecessors did not experience. Technology continues to move at a break-neck pace, while the world economy shifts continually and causes companies to regularly re-evaluate how to best deal with competition. Add to this mix changing customer demographics with culturally-based needs, wants and expectations, and you have a potential prescription for failure.

Customer service representatives in the twenty-first century face many challenges in achieving customer satisfaction, increasing customer retention and building customer loyalty that their predecessors did not experience. Technology continues to move at a break-neck pace, while the world economy shifts continually and causes companies to regularly re-evaluate how to best deal with competition. Add to this mix changing customer demographics with culturally-based needs, wants and expectations, and you have a potential prescription for failure. The concept or practice of customer service is not new throughout the world. In fact, customers are the core of every business. As such, they should be the top priority for every organization. This includes internal (employees) and external customers.

The concept or practice of customer service is not new throughout the world. In fact, customers are the core of every business. As such, they should be the top priority for every organization. This includes internal (employees) and external customers.

Successful managers recognize the need to reduce their customer churn rate and realize that if their customers go away, so do their jobs and organization. This is why truly customer-centric organizations strive to attract, hire, and retain the best qualified and capable customer service representatives (also known as customer care professionals) that they can find. They also pay competitive wages, provide industry-comparable benefits and continually train everyone in the organization. This training includes product and organizational culture information, as well as, the customer service skills necessary to effectively interact with all types of customers face-to-face and via technology.

In addition to effectively training employees, customer-focused organizations also ensure that all supervisors and managers have been trained in ways to effectively coach and mentor staff members. They also ensure that written policies and procedures are in place to provide guidance on expectations and processes so that all employees know what is expected of them. Also, to help employees deliver the best customer service possible, organizations must provide the most up-to-date software and equipment available, if it is required to help deliver stellar customer service.

A final means of preparing customer service representatives for the challenges that they will likely face on any given day is to empower them to make decisions, when necessary to satisfy a customer or resolve and issue that arises.

For ideas and strategies on better preparing customer service representatives and other employees for the tasks required in their jobs, check out two of my books – Please Every Customer: Delivering Stellar Customer Service Across Cultures, Customer Service Skills for Success and the American Management Association self-study course, How to Be a Great Call Center Representative. This latter resource results in a certificate of completion from the American Management Association once a final exam is taken and submitted to the association.

Strengthening Communication with Customers – Tip#2

by Robert W. Lucas

Strengthening Communication with Customers – Tip#2

Be Consistent

Take advantage of the following strategy to build stronger relationships with your internal and external customers by being consistent.

People tend to like what is familiar. If customers come to know that they can depend on you and your organization to regularly provide timely, factual information, they will likely be more loyal. Provide information and updates to customers on a regular basis, not just when it is convenient for you. This is especially true when you are working on a problem or service breakdown. Remember that they do not know what you know. For example, if you are gathering information or need more time than expected, come back to the customer with periodic updates to give him or her a status check. Do not wait until the time or date that you were expected to resolve the issue to contact the customer; Otherwise, they are likely to be very upset.

Strengthening Communication with Customers – Tip#1

by Robert W. Lucas

Strengthening Communication with Customers – Tip#1

Gather Information

Take advantage of the following strategy to build stronger relationships with your internal and external customers by gathering information.

Ask for customer input whenever possible. By knowing more about their needs, wants and expectations, you will be better able to provide services and products that satisfy them. Use communication strategies in publications, books and on the Internet to gather valuable information from people who you encounter on a daily basis.

About Robert W. Lucas

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

Improving Verbal Communication with Customers

by Robert W. Lucas

Improving Verbal Communication with Customers

Many customer service representatives give little thought to the way that they sound to their customers. Typically, they have not received customer service skills training that addresses effective verbal communication. Similarly, they likely have not taken college or professional courses on effective interpersonal communication. The result is that they do not know how to improve their verbal communication with customers.

The following are three areas related to verbal communication that can have an impact on your success when you interact with your customers.

Articulation (sometimes called enunciation or pronunciation) refers to the clarity of your word usage. For example, if you tend to slur words (Whadju say? or I hafta go whitja) or cut off endings (goin’, doin’, gettin’, bein’), you can distort the meaning or frustrate some customers. This is especially true when communicating with customers who do not speak English well and with customers who view speech ability as an indication of educational achievement or your ability to assist them effectively. If you have a problem articulating well, practice by gripping a pencil horizontally between your teeth, reading sentences aloud, and forcing yourself to enunciate each word clearly. Over time, you will find that you slow down and form words more precisely.

Pauses are another tool that you can use in verbal communication with customers. Pauses can have either a positive or negative impact depending on how you use them. From a positive standpoint, they can be used to allow a customer to reflect on what you just said, to indicate that you are waiting for a response, or to verbally punctuate a point you made or a sentence. The latter is done through intonation and inflection in the voice, or. On the negative side, you can irritate someone through the use of too many vocal pauses or interferences. The pauses might be audible sounds (“uh,” “er,” “um,” “uh-huh”) and are often used when you have doubts or are unsure of what you are saying, not being truthful, or nervous. They are sometimes called verbal fillers.

Silence is a form of implied communication that can be used in a number of ways, some more productive than others. Many customer service representatives have trouble dealing with silence in a conversation. This is unfortunate because silence is a good way to show respect or show that you are listening to the customer while he or she speaks. It is also a simple way to indicate that the other person should say something or contribute some information after you have asked a question.

The topic of interpersonal communication cannot be addressed adequately in a single post due to its complexity. There are many factors that impact it. For example, in addition to the way that you communicate, you have to consider factors related to your customers (e.g. example, age, gender, diversity factors, and education level).

To expand your knowledge of the topic of verbal communication with customers, I suggest that you view other posts in this blog, search the Internet, read books, and attend workshops on the subject.