Trust is a Crucial Part of Customer Relations and Customer Retention

Trust is a Crucial Part of Customer Relations and Customer Retention

Trust is a Crucial Part of Customer Relations and Customer Retention

An important point that many customer service representatives and other employees often forget is that customer satisfaction drives organizational success. If sound customer service skills are not taught to every employee at all levels and they fail to consistently provide excellent customer service, chances are that customer retention and trust are going to be negatively impacted.

When customer service breaks down, at issue in many provider-customer relationships is how well the organization meets customer needs, wants and expectations. When customer service representatives do not deliver products and services promised on time, in the manner promised and at the quality level expected, customer satisfaction and customer trust can be negatively impacted.

Unfortunately, once trust is gone it might never be regained, at least to prior levels. This is why employees must be vigilant in what they promise and in how they deliver products and services to customers.

If you want some specific ideas and strategies for building and maintaining trust with your customers get copies of Customer Service Skills for Success.

Partner With Customers When Building Positive Customer Service Cultures

Partner With Customers When Building Positive Customer Service Cultures

Being a customer service representative can sometimes be a stressful and frustrating job if you work in an organization that does not effectively value and support customers. In such organizations, customer service training and supervisory coaching needed for you to develop the customer service skills to deliver excellent customer service are lacking. Even so, if you adopt a positive attitude of a professional customer service provider, you can effectively contribute to a customer-centric environment in which you and your customers work together for a win-win outcome.

Partner With Customers When Building Positive Customer Service Cultures

Probably the most important strategy for employees in any organization to adopt in order to create a positive customer-centric service culture is to form a solid relationship with customers. Such partnerships can lead to a meeting or exceeding your customers’ needs, wants and expectations. After all, customers are the reason you have a job and the reason your organization continues to exist. With that in mind, you should do whatever you can to promote a positive, healthy customer-provider relationship. This can be done in a number of ways.

Here are a few simple customer relationship-building techniques:

  • Communicate openly and effectively.
  • Smile—project a positive image.
  • Listen intently, and then respond appropriately.
  • Facilitate situations in which customer needs are met and you succeed in win/win situations helping accomplish organizational goals.
  • Focus on developing an ongoing relationship with customers instead of taking a one-time service or sales opportunity approach.

If you are looking for additional ideas and strategies on how to create a more positive customer-centric environment that can lead to customer satisfaction and customer retention, get copies of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Customer Service Quote – Marshall Field

Customer Service Quote - Marshall Field

Customer Service Quote – Marshall Field

Whether you like it or not, if you are in the customer service profession, you are in the people business. That requires continually looking for ways for building customer relationships and strategies for customer retention.  To succeed, you must have a sound understanding of people from all walks of life and master the skills of verbal and non-verbal communication.

Who was Marshall Field?

Though most famous today for his retail business, during his lifetime his wholesale business made far more money. During the 1880s, Field’s wholesale business generated 5 times more revenue than retail annually. The wholesale business even had its own landmark building, the Marshall Field’s Wholesale Store, erected in 1887.

In 1905, Field’s fortune was valued at $125 million. The Field Museum of Natural History was named after him in 1894 after he gave it an endowment of one million dollars. Mr. Field was initially reluctant to do so, reportedly saying “I don’t know anything about a museum and I don’t care to know anything about a museum. I’m not going to give you a million dollars.” However, he later relented after railroad supplies magnate Edward E. Ayer, another early benefactor (and later first president) of the museum, convinced Field that his everlasting legacy would be achieved by financing the project. The year after his death the Field Museum received a further $8,000,000 in accordance with his will. The University of Chicago was founded by both Field and New York’s John D. Rockefeller, to rival nearby Evanston’s Northwestern University. A bust of Marshall Field stands aside from other early 20th century Chicago industry magnates on the north riverbank on the Chicago River facing the Merchandise Mart.

Famous Marshall Field Quotes

  • Goodwill is the only asset that competition cannot undersell or destroy.
  • A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often has no opportunity to exercise judgment.
  • Right or wrong, the customer is always right.
  • Give the lady what she wants!

If you are looking for ways to enhance your interpersonal communication and customer service skills and to create an environment where customers enjoy their contacts with you and your organization, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Building Customer Loyalty Through Sound Customer Relations Leads to Customer Satisfaction

Building Customer Loyalty Through Sound Customer Relations Leads to Customer Satisfaction

Building Customer Loyalty Through

Sound Customer Relations Leads to Customer Satisfaction

While it is the job of any customer service representative to provide a high level of customer satisfaction, each person in the organization has an equal responsibility for creating a customer-centric environment. This is crucial because delivering excellent customer service through the use of effective customer service skills is a key element of developing sound customer relations and building customer loyalty.

Unless customer service is driven from the top of the organization, those on the front line do not have the guidance or feeling of support needed to succeed. They will not be able to deliver the information, services, and products desired by current and potential customers to meet their individual needs, wants and expectations. When management provides the basic tools needed by employees (e.g. customer service skills training, product and service knowledge, interpersonal skills training, and an understanding of the organization’s mission and vision), they have an improved chance of success in their efforts to help customers.

IF you are looking for more ideas, strategies, and techniques for satisfying your customers, get copies of my books, How to Be a Great Call Center Representative, Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas, Award-Winning Author

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Customer Relations Quote – John Russell

Customer Relations Quote - John Russell

Customer Relations Quote – John Russell

Positive customer relations are priceless when it comes to creating customer satisfaction. Everyone in an organization should be focused on build sound customer relationships in order to create customer and brand loyalty, generate positive word-of-mouth publicity, meet customer needs, wants and expectations, and ultimately overcome competition in today’s global marketplace.

“I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.”
-John Russell

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell, President at Harley Davidson

For ideas, strategies and techniques for building stronger customer relationships with your customers, get a copy of my books Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

 

Benefits of Customer Relationship Management

Benefits of Customer Relationship Management

Benefits of Customer Relationship Management

When organizations attain a high degree of brand recognition and a reputation for providing quality products and services at a competitive price while going above and beyond their customers’ expectations, they are typically rewarded with customer loyalty and repeat and referral business.

According to a J.D. Powers and Associates North American Hotel Guest Satisfaction Index Study, “The highest-performing hotel brands differentiate themselves by meeting customer expectations consistently, whether it’s a guest’s first stay with the brand or they’re fiftieth. . . . By setting and maintaining high brand standards, hotels build a reputation for reliability, which breeds customer loyalty.”

Extracted from Customer Service Skills for Success by Robert W. Lucas, McGraw-Hill Higher Education, 2015.

About Robert C. Lucas – Award-Winning Author

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

 Effective Customer Relationship Management Can Improve Customer Satisfaction Levels

Study after study finds that the road to success for any organization is directly tied to effective customer relationship marketing and management. This is particularly true for small businesses. In their case, they have often an advantage over larger organizations which are more cumbersome and have more employees to train in relationship management and customer service skills.

If you are looking for resources that can aid you and your organization in fine-tuning your customer relationship management skills, check out these resources.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Building Customer Relationships

Building Customer Relationships to Increase Customer Retention

Building Customer Relationships to Increase Customer Retention

The only way for customer service representatives and their organizations to excel is by first building strong customer service relationships.

By exhibiting stellar product and service knowledge and employing effective customer service skills, listening and communicating verbally and non verbally they are able to properly determine customer needs, wants and expectations. Once they determine these things, they are on their way to providing customer satisfaction and helping build customer and brand loyalty.

If this makes sense to you and you would like to learn specific strategies for enhancing interpersonal relationship skills and other strategies for obtaining and retaining customers, get copies of my books, Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

You may have heard that the expression is sometimes not what you, but how you say it that makes a difference. Nothing is truer when you are dealing with a multi-cultural, diverse customer base.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer RetentionIn many situations, when customer service breaks down it can often be attributed to what a customer service representative does or does not effectively say verbally or non verbally. In some cases, the lapse may be due to an unconscious message (e.g. non-verbal gesture, body movement, signal, or eye contact) that was interpreted differently than intended. In other instances, it might be an incorrect tone, word or inflection added to a message that was received incorrectly by the customer.

Whatever the reason(s) for such failures in communication, it is crucial that anyone dealing with internal and external customers is prepared for potential interactions that might go wrong. The easiest means of doing so is to enhance customer service and communication skills and to become educated related to approaches to verbal and communication practices in various cultures.

If this topic is of interest to you and you want to get ideas and strategies related to communicating effectively with diverse customers, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Motivational Customer Service Quote – Robert W. Lucas

Motivational Customer Service Quote - Robert W. Lucas

Motivational Customer Service Quote – Robert W. Lucas

Professional customer service is all about providing high-quality products and services that can meet your customer’s needs, wants and expectations. If you are a customer service representative, it is your responsibility to master as many customer service skills as possible in order to deliver excellent customer service to those with whom you come into contact in the workplace. This can ultimately lead to higher levels of customer satisfaction and customer retention.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

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