customer relationship management

Process Improvement Quote – Bill Gates

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Process Improvement Quote – Bill Gates

Organizations that remain vigilant by continually seeking process improvement and looking for ways to enhance the service experience for their customers are the ones that survive in a turbulent time. By investing time, effort and money into employee training and development of new ways to stay competitive, these organizations help increase the likelihood of increased customer satisfaction and brand loyalty.

Process Improvement Quote - Bill Gates

“Your most unhappy customers are your greatest source of learning.” – Bill Gates, Founder of Microsoft

For ideas on ways to create a customer-centric organization leading to enhanced customer satisfaction and loyalty, get a copy of Customer Service Skills for Success.

Learn about Bill Gates now…

William Henry ‘Bill’ Gates III was born on October 28, 1955. He is an American business magnate, software developer, investor, and philanthropist. He is best known as the co-founder of Microsoft Corporation and he retired from the board of directors in 2020. During his career at Microsoft, Gates held the positions of chairman, chief executive officer (CEO), president and chief software architect, while also being the largest individual shareholder until May 2014. He is one of the best-known entrepreneurs and pioneers of the microcomputer revolution of the 1970s and 1980s.

Born and raised in Seattle, Washington, Gates co-founded Microsoft with childhood friend Paul Allen in 1975 in Albuquerque, New Mexico; it went on to become the world’s largest personal computer software company. Gates led the company as chairman and CEO until stepping down as CEO in January 2000, but he remained chairman and became chief software architect.

In June 2006, Gates announced that he would be transitioning to a part-time role at Microsoft and full-time work at the Bill & Melinda Gates Foundation, the private charitable foundation that he and his wife, Melinda Gates, established in 2000. He stepped down as chairman of Microsoft in February 2014 and assumed a new post as a technology adviser to support the newly appointed CEO Satya Nadella.

Later in his career and since leaving day-to-day operations at Microsoft in 2008, Gates pursued a number of philanthropic endeavors. He donated large amounts of money to various charitable organizations and scientific research programs through the Bill & Melinda Gates Foundation, reported to be the world’s largest private charity.

Here are a few more famous quotes from Bill Gates…. enjoy!

  • Success is a lousy teacher. It seduces smart people into thinking they can’t lose.
  • Your most unhappy customers are your greatest source of learning.
  • It’s fine to celebrate success but it is more important to heed the lessons of failure.
  • Life is not fair; get used to it.
  • As we look ahead into the next century, leaders will be those who empower others.
  • If you can’t make it good, at least make it look good.
  • Often you have to rely on intuition.
  • Intellectual property has the shelf life of a banana.

Find out more about Robert C. Lucas, Your Customer Service Skills Expert and a Major Fan of Bill Gates…

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

The Customer Is Always Right Quote – Stew Leonard

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The Customer Is Always Right Quote – Stew Leonard

 

“Rule 1: The customer is always right.

Rule 2: If the customer is ever wrong, re-read Rule 1.”

 – Stew Leonard, CEO of Stew Leonard’s

The Customer Is Always Right Quote - Stew Leonard

Who is Stew Leonard and why is he so important?

Stew Leonard started a small dairy store founded in 1969 in Norwalk, Connecticut. He started with just seven employees, since then, Stew Leonard’s has grown to become not only the World’s Largest Dairy Store. This is due to his customer service skills and his strategy in building a good business model. Now, many decades later it has become one of the most renowned grocery stores, with annual sales of almost $500 million and more than 2,500 Employees.

Okay, so it clear to see that Stew Leonard’s is a grocery store chain. It has as of this writing, seven supermarkets in Connecticut, New York, and New Jersey. Stew Leonard’s grocery store chain now includes six stores in Connecticut and New York. The newest location opened the fall of 2019 on September 18, in Paramus, NJ.

Many people don’t know that Ripley’s Believe It or Not! deemed “The World’s Largest Dairy” vs. so many other retail chains that simply self-proclaim themselves the largest of something.  Also, the company was featured in Fortune magazine. It was listed as one of the “100 Best Companies to Work For”.

Unfortunately, Stew Leonard Sr. also made some mistakes in business as well.  Stew Leonard, Sr. was convicted of having committed tax fraud via an elaborate scheme to divert more than $17.1 million in cash register receipts over a 10-year period in 1993. The fraud, which involved a computer program designed to skim off sales, was directed by Stew Leonard, Sr., in concert with the company’s Chief Financial Officer and a company’s Store Manager.

The skim worked as such, the money was placed in bundles then it was moved offshore. In June of 1991, Stew Leonard, Sr. was caught carrying $80,000 in cash while he was traveling to the island of Saint Martin. He pled guilty and was sentenced to 52 months in prison. In June 1997, he was released early for good behavior, thus he only served 44 months of his sentence.

Learn about Your Blogger and Award-Winning Author – Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer-Centric Quote – Ray Krock

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Customer-Centric Quote – Ray Krock

Too many people dislike the jobs they have. If you are one of those folks and occupy a customer service position; this can create challenges for you, your customers and your organization. The reason is that what you do impacts you professionally and your customers directly. It also has an impact on the organizational bottom line, which again affects you (e.g. potential salary and benefits).

Ray Krock, the founder of Wendy’s restaurant chain, once summed up the need to be customer-centric when he said:

Customer Centric Quote - Ray Krock

For ideas and strategies on how to project a customer-centric image to those, you encounter throughout the day at work, get a copy of Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Quote – Anonymous

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Customer Service Quote – Anonymous

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Everybody has a bad day…get over it! Whenever you feel as if you do not want to deal with customers or that you would rather be doing something else, consider the following customer service quote:

“Treat every customer as if they sign your paycheck because they do.” – Unknown

Who is Robert C. Lucas?

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Ask yourself if you and your co-workers all meet the criteria outlined in this description. If the answer is no, what knowledge or skills are needed in order to master the art of providing not just good, but excellent, customer service? Discuss any specific needs for training with your peers and supervisor so that you are better prepared to provide service in the future.

The following anonymous quote points out a key point related to customer service:

Customer Service Quote - Anonymous

Listening to Customers Quote – Ross Perot

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Listening to Customers Quote – Ross Perot

“Spend a lot of time talking to customers face to face.

You’d be amazed how many companies

don’t listen to their customers.” Ross Perot

Active listening is the key element in communications with your customers. Whether face-to-face or over the telephone, you must not only hear what customers are saying; you must get their intended meaning. To do this you must stop everything else you are doing and focus on the customer. You also have to receive, analyze and respond appropriately to their messages. Anything less will likely lead to a service breakdown and damage to the customer-provider relationship.

Former U.S. presidential candidate and businessman, Ross Perot, summed this concept up in a statement he once made:

Listening to Customers Quote - Ross PerotFor strategies and techniques to improve your listening skills when dealing with customers, get copies of How to Be A Great Call Center Representative and Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now & Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Satisfaction Quote – Peter F. Drucker

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Customer Satisfaction Quote – Peter F. Drucker

Building good relationships in order to increase customer satisfaction is valuable – because it can lead to repeat business – the key to keeping a business productive and profitable.

Satisfaction is a big factor for many customers in remaining loyal. In your own organization, your efforts could be the deciding factor in customer ratings for the quality of service rendered.

Management guru, Peter F. Drucker, summed this premise up in  the following quote:

Customer Satisfaction Quote - Peter F. Drucker

“Quality in a product or service is not what you put into it.

It is what the client or customer get out of it.” Peter F. Drucker

For ideas and strategies on building and improving customer satisfaction, get a copy of the book Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas 

He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

The Worst Industries for Customer Service

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The Worst Industries for Customer Service

Anyone in the service professionals will tell you that customer satisfaction can be a hit or miss proposition depending on many variables. Obviously, most customer service representatives and organizations strive to provide not just good customer service, but the best customer service possible. In an ideal world, they will meet and exceed customer needs, wants and expectations in order to retain customers and generate positive word-of-mouth publicity.

The Worst Industries for Customer Service

If you have wondered how your overall industry stacks up from a satisfaction standpoint, check out the linked article below. It outlines the results from a quarterly study customer satisfaction survey done by Zendesk, a company that supplies businesses with customer service software. The article points out the five industries with the worst customer satisfaction ratings for the second quarter of 2013.

http://finance.yahoo.com/news/worst-industries-customer-103023218.html

For information and strategies on how you and your organization can build enhanced customer service skills and create a more customer-centric environment, check out these books by Robert W. Lucas –  Customer Service Skills for  Success; How to Be a Great Call Center Representative, and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Service Recovery Quote – Donald Porter

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Service Recovery Quote – Donald Porter

The question of “What is good customer service” has been brought up occasionally in customer service workshops that I have done. And, while there is no one answer to the query, there are certainly a number of elements that do fall into the category of “good.” For example, in the changing competitive global marketplace, good involves recognizing the diversity of the customer base and for employees to be trained on some of the common needs and wants of each group or subgroup. Additionally, they should be prepared with knowledge and skills to meet what their customer expects in a given service situation.

Ultimately, while no one is perfect, service providers should strive to go out of their way to provide a level of service that separates them from their competitors. When something goes wrong, the service provider should acknowledge it, accept the responsibility on their part or that of the organization and immediately set out to “make the customer whole” again through a planned service recovery process. This means not only providing a remedy and giving the customer what he or she paid for but also compensating them for their inconvenience or loss.

Donald Porter, a former V.P. at British Airways, captured the essence of this concept in a statement he made some years back: Service Recovery Quote - Donald Porter

“Customers don’t expect you to be perfect. they do expect you to fix things when they go wrong.” – Donald Porter

For ideas and strategies on how to recover when service levels break down, get a copy of Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now

and Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Quote – Sam Walton

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Customer Service Quote – Sam Walton

“The goal as a company is to have customer service

that is not just the best, but legendary.”

– Sam Walton Founder of Walmart

Customer Service Quote - Sam Walton

Customer service is not just the job of customer service representatives and others on the “front line.” It is a crucial role that everyone from the CEO down must fulfill in order for an organization to be successful.

Certainly, the first people to come into contact with a customer are often those who answer the phones or respond to electronic messages as part of their job description. However, isn’t that something that everyone in the organization does every day? The challenge is that many people who are not hired specifically to fill a position designated as “customer service” forget that they also represent the organization each time that they come into contact with someone during the day.  They often do not consider their peers or other employees as internal customers and fail to provide a level of quality attention that they deserve. This might happen when someone from within the organization asks for information, only to have to call several times to follow-up when it is not provided as promised.

The bottom line is that if every employee adopts a customer-centric approach to doing their job, their reputation and that of the organization will potentially soar. By creating a service culture where everyone takes responsibility for positive service delivery; everyone wins.

For ideas and strategies on how to develop a customer-focused attitude, get a copy of the book Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now and

Understand Why He is an Authority in the Customer Service Skills Industry

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Preparing to Serve a Diverse Customer Base

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Preparing to Serve a Diverse Customer Base

Many organizations and employees have realized the importance of creating a fair and equal environment in which everyone feels respected and valued. This is especially important in a service environment where employees encounter customers who have different characteristics.

Preparing to Serve a Diverse Customer Base

Providing good customer service can be challenging on any given day. That is why updating customer service skills is a crucial part of professional development for any customer service representative. And, when you factor in elements of diversity, providing great customer service can become difficult for many service providers who lack sufficient knowledge and experience in dealing with diverse individuals.

To ensure that you are ready for potential situations in which you will be serving people of different age, gender, ability, cultural and religious background, and numerous other diversity factors, consider participating in the following initiatives:

  • Honestly evaluate your own biases towards people from a given group and develop some strategies for overcoming them.
  • Visit a restaurant that serves ethnic foods other than that of your native culture.
  • Share your own story with someone from a different group (e.g. age, gender, ethnic background, or religion) and see how their life experiences compare or differ from yours.
  • Identify at least one resource for diversity information and visit it each month.
  • Take a language course to learn a new language.
  • Visit a religious institution, museum or historical monument of a culture different from your own.
  • Volunteer to work with people whose race, age, gender, or cultural backgrounds are different from your own.

For more ideas and strategies on dealing with customers who have diverse backgrounds that may be different from yours, read Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

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