brand loyalty

The Importance of Customer Service Representatives in Organizational Success

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The Importance of Customer Service Representatives in Organizational Success

The Importance of Customer Service Representatives

in Organizational Success

The business of customer service is all about people. Whether you are the CEO discussing strategic relationships with potential business partners, a salesperson sharing product or service information with a potential customer, a call center representative gathering information from a caller on the phone, or a receptionist greeting a visitor to the organization, they all have one thing in common . . . effective communication is crucial in aiding the exchange of information. Customer satisfaction and successful product and service fulfillment hinge on the abilities of customer service representatives and others in your organization, to transmit and receive messages freely and effectively with current and potential customers. The ultimate goal is to deliver the best customer service possible.

All customer experiences are a combination of people coming together for a common purpose; interacting face to face, via technology, or in writing; and merging individual beliefs, values, and expectations. Depending on the skill and finesse of the service provider, this can mean either a positive or negative outcome.

One variable over which you have little control as a service provider is the emotional state of your customers. When you first encounter someone, you have no idea if he or she is happy, sad, optimistic, angry, vindictive, or in some other frame of mind. That is why you must have an arsenal of interpersonal skills in your service toolbox upon which you can draw. A key element in this equation is the ability to effectively express yourself verbally and to ask appropriate questions, listen, and analyze customer needs, wants, and expectations. You must then take correct and decisive action in order to satisfy the customer.

As a customer service professional, you have the power to make or break the organization. You are the front line in delivering quality service to your customers. Your appearance, actions or inactions, and ability to communicate say volumes about the organization and its focus on customer satisfaction.  Additionally, in order to be successful, you need knowledge and skill in communicating verbally, nonverbally, across genders and cultures, and with a variety of personality types. For all these reasons, you should continually work to enhance your knowledge and skills, strive to project a professional image, and go out of your way to make a  customer’s visit or conversation with you a pleasant and successful one.

To learn more about the role that customer service representatives play in organizational success and how to create a customer-centric environment that results in brand and customer loyalty, get a copy of the book Customer Service Skills for Success.

About Robert C. Lucas, the expert who is explaining the Importance of Customer Service

Representatives in Organizational Success

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Positive Customer Service Experience at the Casselberry, Florida T-Mobile

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Positive Customer Service Experience at the Casselberry, Florida T-Mobile

Positive Customer Service Experience

at the Casselberry, Florida T-Mobile

When I ask learners or audience members in my training or presentation groups to relate a story of a recent customer service experience they had, I typically hear of a negative encounter that they remember. Unfortunately, that is the norm that many people who deal with service providers experience, especially when the event is related to technology. This is often the result of poor customer service skills, lack of adequate or effective customer service training, and overall ineffective customer relations management from the company or customer service representatives involved.

On my visit to the Casselberry, Florida T-Mobile store yesterday, I had a refreshingly positive experience. I had trouble with my Samsung phone that had been going on all day while I attended a local Florida Writers Association conference. The trouble turned out to be “operator error.”  Since I was at T-Mobile, I figured I might as well get answers to numerous questions that I’d be wanting to ask related to the phone functions and my service agreement. I’d put off dealing with these for some time.

Upon my arrival at the store, Retail Associate Luis Baca quickly greeted me in a friendly manner. I immediately recognized through his nonverbal communication and demeanor and for his overall interpersonal communication style that I had the “right guy.” My intuition proved to be correct in the next thirty minutes as he patiently addressed each issue that I had. During the process, I found out that previous information received at a different store about a corporate discount for military retirees was incorrect. Ultimately, Luis educated me on phone functioning, got me the military discount to which I was entitled, helped me switch to a different phone plan that I asked about and saved me over $60.00 a month on my mobile phone bill. As someone who has been providing customer service training for over two decades, and a customer service author and consultant, I give Luis an A+ for his knowledge, customer service skills, and the service that he provided.

Service like I received yesterday and my overall satisfaction with the company are the main reasons that I have stayed loyal to T-Mobile for almost six years and moved my wife over from AT&T last year. By continually addressing my needs, wants and expectations, the company saves me time and money, reduces my stress levels related to mobile service and continues to reinforce my satisfaction with them.

About Robert C. Lucas – Your Customer Service Expert.

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Elements of a Service Culture

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Elements of a Service Culture

A positive service culture is crucial for organizations that want to remain competitive and build brand and customer loyalty.

Many elements define a successful service organization. Some of the more common are:

Service philosophy or mission: The direction or vision of an organization that supports day-to-day interactions with the customer.

Employee roles and expectations: The specific communications or measures that indicate what is expected of employees in customer interactions and that define how employee service performance will be evaluated.

Delivery systems: The way an organization delivers its products and services.

Policies and procedures: The guidelines that establish how various situations or transactions will be handled.

Products and services: The materials, products, and services that are state of the art, are competitively priced, and meet the needs of customers.

Management support: The availability of management to answer questions and assist frontline employees in customer interactions when necessary. Also, the level of management involvement and enthusiasm in coaching and mentoring professional development of employees is crucial in creating a positive service culture.Elements of a Service Culture

Motivators and rewards: Monetary rewards, material items, or feedback that prompts employees to continue to deliver service and perform at a high level of effectiveness and efficiency.

Training: Instruction or information provided through a variety of techniques that teach knowledge or skills, or attempt to influence employee attitude toward excellent service delivery.

Source: Customer Service Skills for Success by Robert W. Lucas

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Characteristics of Organizations with Strong Customer Service Cultures

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Characteristics of Organizations with Strong Customer Service Cultures

Many organizations struggle to gain and maintain strong customer and brand loyalty. However, what they often fail to do right is to create a service culture that nurtures and supports customers.Characteristics of Organizations with Strong Customer Service Cultures

The following are some common characteristics for leading-edge customer-focused organizations that you might use to help create a positive customer service culture in your own organization.

  • They have and support internal customers (for example, peers, co-workers, bosses, subordinates, people from other areas of their organization) and/or external customers (for example, vendors, suppliers, various telephone callers, walk-in customers, other organizations, others not from within the organization).
  • Their focus is on determining and meeting the needs, wants and expectations of customers while treating everyone with respect and as if he or she is special.
  • Information, products, and services are easily accessible by customers.
  • Policies are in place to allow employees to make decisions in order to better serve customers.
  • Management and systems support and appropriately reward employee efforts to serve customers.
  • Reevaluation and quantitative measurement of the way business is conducted is ongoing and results in necessary changes and upgrades to deliver timely quality service to the customer.
  • Continual benchmarking or comparison with competitors and related organizations helps maintain an acute awareness and implementation of best service practices by the organization.
  • The latest technology is used to connect with and provide service to customers, vendors, or suppliers and to support business operations.
  • They build relationships through customer relationship management (CRM) programs.

For additional ideas and strategies for building a strong service culture, get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

The Customer Service Representative’s Role in Organizational Culture

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The Customer Service Representative’s Role in Organizational Culture

Put simply, organizational culture is what your customer experiences. This culture is made up of a collection of subcomponents, each of which contributes to the overall service environment.

The Customer Service Representative's Role in Organizational Culture

Organizational cultures are developed to some degree by everyone within the organization and are driven from the top down in most organizations. Without the mechanisms and atmosphere to support frontline service, the other components of the business environment cannot succeed. When leaders fail to recognize this point and do not lead by example from a service perspective, the organization is doomed to experience poor quality of service and lose customers.

Typically, culture portrays the dynamic nature of the organization and encompasses the values and beliefs that are important to the organization and its employees and managers. The experiences, attitudes, and norms cherished and upheld by employees and teams within the organization set the tone for the manner in which service is delivered and how service providers interact with both internal and external customers.

The type and quality of products and services also contribute to your organizational culture. If customers perceive that you offer reputable products and services in a professional manner and at a competitive price, your organization will likely reap the rewards of customer loyalty and positive “press.” On the other hand, if products and services do not live up to expectations or promises, or if your ability to correct problems in products and services is deficient, you and the organization could suffer adversely.

As a service provider, you play a crucial role in making sure that your culture is positive and projected to each person with whom you have contact. Customers do not care about your policy, your physical or mental condition, whether you are having issues with co-workers or managers, or any other element that might potentially inhibit your delivering quality customer service. What they do care about is receiving quality, timely and professional services and products. Anything else will likely have them headed for the door or to the next Internet site to have their needs, wants and expectations met.

Make it your goal that each day you come to work, that you will strive to make it the best possible day for you and for your customers. For more information about customer service and organizational cultures get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Generating Positive Customer and Brand Loyalty

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Generating Positive Customer and Brand Loyalty

Customers are your reason for existing as an employee. They are also the key element in your organization’s success. For that reason, customer service representatives must consciously go out of your way to identify and anticipate their needs, then address them in an expedient and professional manner.

Just because someone is a customer today, does not mean that they will remain so in the future. Unfortunately, consumer opinions in many parts of the world have shifted related to customer and brand loyalty. In the past, people often exhibited brand loyalty for cars, laundry detergent, restaurants, airlines, and many other items and services. With the advent of technology, global trade and easy access to alternative and comparable products and services, it is not unusual for someone to move to a new product, service or provider to meet their needs based strictly on factors like price, service or availability. The result is that many well-known major organizations and products have changed dramatically, evolved or disappeared in the past decades. Examples are Montgomery Ward, Pontiac and Plymouth automobiles, Eastern Airlines, and Steak and Ale and Bennigan’s restaurants. In instances where manufacturers have recognized the need for product modifications to address customer needs, wants and expectations, they have modified or added additional varieties to their product lines (e.g. Coca Cola and Pepsi, Tide detergent, Cheerios cereal, and Crest toothpaste).

In order to help ensure customer loyalty, you must place your customer first in all dealings and know your products, services, policies, procedures, and competition well. You must also continually seek to enhance your knowledge and skills while staying attuned to current consumer behaviors and trends. Ultimately, your goal is to be the “go-to” person and organization for whatever products or services you offer. You want to deliver the best customer service possible.

For strategies and ideas on how to create customer loyalty, get copies of Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Robert C. Lucas

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Loyalty Quote – Walt Disney

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Customer Loyalty Quote – Walt Disney

In order to help create a customer-centric environment and develop brand and customer loyalty, always act in the best interest of your customers. Listen to them, ask questions, anticipate their needs, deliver what you promise, and exhibit high levels of professionalism in everything that you do whether your customers are present or not.

To build customer loyalty, take the advice of Walt Disney, a man who obviously knew how to please people:

Customer Loyalty Quote - Walt Disney

For tips on how to create brand and customer loyalty and positively impact customer relationships, get a copy of Customer Service Skills for Success and How to Be a Great Call Center Representative.

Who was Walt Disney?

Walter Elias Disney was born on December 5, 1901, in Hermosa, Chicago, Illinois.  He was educated at the McKinley High School in Chicago, where he took drawing and photography classes and was a contributing cartoonist for the high school’s newspaper publication. Later in the evenings, he took courses at the Art Institute of Chicago.

Walt Disney is best known for being an American entrepreneur that created Mickey Mouse. He was an animator, voice actor, and film producer.  Walt Disney was an early pioneer of the American animation industry and he introduced several developments in the production of cartoons, such as Donald Duck, Minnie Mouse, to name a few.  He past away on December 15, 1966, at the Providence Saint Joseph Medical Center in Burbank, Burbank, California.

About Your Awad-Winning Author and Customer Service Skills Blogger – Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Process Improvement Quote – Bill Gates

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Process Improvement Quote – Bill Gates

Organizations that remain vigilant by continually seeking process improvement and looking for ways to enhance the service experience for their customers are the ones that survive in a turbulent time. By investing time, effort and money into employee training and development of new ways to stay competitive, these organizations help increase the likelihood of increased customer satisfaction and brand loyalty.

Process Improvement Quote - Bill Gates

“Your most unhappy customers are your greatest source of learning.” – Bill Gates, Founder of Microsoft

For ideas on ways to create a customer-centric organization leading to enhanced customer satisfaction and loyalty, get a copy of Customer Service Skills for Success.

Learn about Bill Gates now…

William Henry ‘Bill’ Gates III was born on October 28, 1955. He is an American business magnate, software developer, investor, and philanthropist. He is best known as the co-founder of Microsoft Corporation and he retired from the board of directors in 2020. During his career at Microsoft, Gates held the positions of chairman, chief executive officer (CEO), president and chief software architect, while also being the largest individual shareholder until May 2014. He is one of the best-known entrepreneurs and pioneers of the microcomputer revolution of the 1970s and 1980s.

Born and raised in Seattle, Washington, Gates co-founded Microsoft with childhood friend Paul Allen in 1975 in Albuquerque, New Mexico; it went on to become the world’s largest personal computer software company. Gates led the company as chairman and CEO until stepping down as CEO in January 2000, but he remained chairman and became chief software architect.

In June 2006, Gates announced that he would be transitioning to a part-time role at Microsoft and full-time work at the Bill & Melinda Gates Foundation, the private charitable foundation that he and his wife, Melinda Gates, established in 2000. He stepped down as chairman of Microsoft in February 2014 and assumed a new post as a technology adviser to support the newly appointed CEO Satya Nadella.

Later in his career and since leaving day-to-day operations at Microsoft in 2008, Gates pursued a number of philanthropic endeavors. He donated large amounts of money to various charitable organizations and scientific research programs through the Bill & Melinda Gates Foundation, reported to be the world’s largest private charity.

Here are a few more famous quotes from Bill Gates…. enjoy!

  • Success is a lousy teacher. It seduces smart people into thinking they can’t lose.
  • Your most unhappy customers are your greatest source of learning.
  • It’s fine to celebrate success but it is more important to heed the lessons of failure.
  • Life is not fair; get used to it.
  • As we look ahead into the next century, leaders will be those who empower others.
  • If you can’t make it good, at least make it look good.
  • Often you have to rely on intuition.
  • Intellectual property has the shelf life of a banana.

Find out more about Robert C. Lucas, Your Customer Service Skills Expert and a Major Fan of Bill Gates…

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Quote on Customer Loyalty – Chip Bell

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Quote on Customer Loyalty – Chip Bell

“Loyal customers, they don’t just come back,

they don’t simply recommend you,

they insist that their friends do business with you.”

– Chip Bell

In an era of global competition, technology-based service, and a shifting economy, organizations are looking for new and creative ways to gain and retain customers. Creating a customer-centric service culture is one way of helping ensure customer and brand loyalty.  This means assessing the needs, wants and expectations of your customers on a regular basis, then looking for ways to satisfy them.

Developing an organizational culture where customers not only get the products and services they pay for, but also receive the service that makes them feel special and appreciated is a key to winning and keeping loyal customers.

Chip Bell, author, and Founder of Chip Bell Group suggests the following related to customer loyalty:

Quote on Customer Loyalty - Chip Bell

For tips on how to effectively develop a customer-centric culture and work to develop customer and brand loyalty, get a copy of Customer Service Skills for Success.

Learn All About Robert C. ‘Bob’ Lucas Now

Understand Why He is a Customer Service Skills Industry Thought Leader

Robert C. ‘Bob’ Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Customer Service Quote – Brian Tracy

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Customer Service Quote – Brian Tracy

Many customer service representatives and others in their organization fail to realize that the first impression a customer or potential customer gets when contacting an organization can impact the customer-provider relationship. It can also dictate the success that you and the organization will have and whether the customer will recommend your organization to others.

Once contact has been made, your job is to demonstrate that you welcome the customer and that you have the knowledge, skill and ability to provide information and deliver quality service and products to meet their needs, wants and expectations. Your goal should be not to simply deliver “excellent” customer service, but instead to deliver the best customer service possible in order to increase brand and customer loyalty.

A quote by Brian Tracy, author, and motivational speaker, highlights the ultimate impact that you have in the service cycle.

Customer service quote - Brian Tracy

For ideas and strategies on how to develop the knowledge and skills necessary to help create a customer-centric organization, get a copy of Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills.

Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Bob Lucas B.S., M.A., M.A, CPLP is the principal in Robert W. Lucas Enterprises, Inc and an internationally-known author; learning and performance professionals. He has written and contributed to numerous books on the subject of customer service skill training.

He regularly conducts workshops on creative training, train-the-trainer, customer service, interpersonal communication, and management,
and supervisory skills.

Learn more about Bob and his organization at www.robertwlucas.com and follow his blogs at www.robertwlucas.com/wordpress,
www.customerserviceskillsbook.com, and www.thecreativetrainer.com. Like Bob at www.facebook.com/robertwlucasenterprises

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