brand loyalty

Brand and Customer Loyalty Is Earned Not Given Freely

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Brand and Customer Loyalty Is Earned Not Given Freely

Brand and Customer Loyalty Is Earned Not Given Freely

Consumer behavior and spending habits, customer needs, wants and expectations and customer satisfaction levels change constantly. There can be wide differences in the way that customers perceive an item or event when seeking services and products depending on diversity factors, such as, age, gender, race, ethnic background, and other individual factors.

A key to developing brand or customer loyalty is to hone and upgrade your customer service skills and product knowledge regularly as a customer service representative in order to increase satisfaction and customer retention. By providing excellent customer service, you help ensure continued business and positive word-of-mouth publicity.

One simple strategy to work on is to develop solid customer relations skills (e.g. verbal and non-verbal communication, dealing with diverse customers, and handling service breakdowns and conflict).

For hundreds of ideas on how to create and maintain a customer service environment that allows customers to feel comfortable and enjoy their customer-provider interactions, get copies of Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

Customer Relations Quote – John Russell

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Customer Relations Quote - John Russell

Customer Relations Quote – John Russell

Positive customer relations are priceless when it comes to creating customer satisfaction. Everyone in an organization should be focused on build sound customer relationships in order to create customer and brand loyalty, generate positive word-of-mouth publicity, meet customer needs, wants and expectations, and ultimately overcome competition in today’s global marketplace.

“I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.”
-John Russell

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell, President at Harley Davidson

For ideas, strategies and techniques for building stronger customer relationships with your customers, get a copy of my books Customer Service Skills for Success and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

 

Benefits of Customer Relationship Management

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Benefits of Customer Relationship Management

Benefits of Customer Relationship Management

When organizations attain a high degree of brand recognition and a reputation for providing quality products and services at a competitive price while going above and beyond their customers’ expectations, they are typically rewarded with customer loyalty and repeat and referral business.

According to a J.D. Powers and Associates North American Hotel Guest Satisfaction Index Study, “The highest-performing hotel brands differentiate themselves by meeting customer expectations consistently, whether it’s a guest’s first stay with the brand or they’re fiftieth. . . . By setting and maintaining high brand standards, hotels build a reputation for reliability, which breeds customer loyalty.”

Extracted from Customer Service Skills for Success by Robert W. Lucas, McGraw-Hill Higher Education, 2015.

About Robert C. Lucas – Award-Winning Author

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Employee Attitude Is a Key to Building Effective Customer Relationships

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Employee Attitude Is a Key to Building Effective Customer Relationships

Employee Attitude Is a Key to Building Effective Customer Relationships

Positive customer relations are something that every customer service representative and every other employee from the top down in any organization should make a priority. By putting more effort into establishing, nurturing and expanding customer relationships organizations can look increased sales and ultimately help solidify brand loyalty along with customer satisfaction and customer retention.

By using solid customer service skills and providing a great customer service experience for every current and potential customer who comes into contact with their organization; every customer service representative is doing his or her part in making sure that excellent customer service is the norm.

For ideas and strategies on how to create a positive customer service environment that can position your organization to be a leader in customer service, get copies of my books Customer Service Skills for Success, Please Every Customer: Delivering Stellar Customer Service Across Cultures and How to Be a Great Call Center Representative.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

What is Great Customer Service?

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What is Great Customer Service?

What is Great Customer Service?

What is great customer service? This is a question often asked in my customer service workshops and by people trying to determine how to get the best value for their money when searching out businesses where they might spend it. Unfortunately, this is a very subjective question based on the person asking. Since each individual has differing needs, wants and expectations based on their experiences and perceptions; what is excellent customer service to one person might only be considered good customer service to another.

In my opinion, in order for organizations to provide great customer service consistently, they must provide ongoing customer service training to their staff. In addition, customer service representatives must demonstrate at least the following qualities to earn trust, business, and customer or brand loyalty.

  • Excellent customer service skills;
  • Positive verbal and non-verbal communication skills;
  • Positive employee attitude;
  • Appreciation for customers;
  • Friendliness and a true interest in people;
  • Honesty;
  • Trustworthiness;
  • Demonstrate Integrity;
  • Have sound business acumen;
  • Possess solid product and service knowledge.

If you are looking for ideas and strategies on creating a positive customer-centric service environment in which customers feel appreciated, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas and why he can answer the question – what is great customer service?

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Deliver Excellent Customer Service By Building Customer Relationships

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Deliver Excellent Customer Service By Building Customer Relationships

Deliver Excellent Customer Service By Building Customer Relationships

Strong customer service skills are the basis for delivering excellent customer service. In these days where companies are struggling to gain and retain customer and brand loyalty, the defining factor between customer retention and customer desertion is how well service providers do their jobs.

To excel against the competition, everyone in an organization must take responsibility for serving their current and potential customers to the best of their abilities. This means that they must educate themselves on the companies products and services, continue to gain and update their customer service skills and commit to owning any situation in which they find themselves with a customer.

If you want to learn more about building customer relationships and specific customer service skills, get copies of my books Customer Service Skills for Success, How to Be a Great Call Center Representative and Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

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Effective Verbal Communication Can Lead To Customer Satisfaction and Customer Retention

You may have heard that the expression is sometimes not what you, but how you say it that makes a difference. Nothing is truer when you are dealing with a multi-cultural, diverse customer base.

Effective Verbal Communication Can Lead To Customer Satisfaction and Customer RetentionIn many situations, when customer service breaks down it can often be attributed to what a customer service representative does or does not effectively say verbally or non verbally. In some cases, the lapse may be due to an unconscious message (e.g. non-verbal gesture, body movement, signal, or eye contact) that was interpreted differently than intended. In other instances, it might be an incorrect tone, word or inflection added to a message that was received incorrectly by the customer.

Whatever the reason(s) for such failures in communication, it is crucial that anyone dealing with internal and external customers is prepared for potential interactions that might go wrong. The easiest means of doing so is to enhance customer service and communication skills and to become educated related to approaches to verbal and communication practices in various cultures.

If this topic is of interest to you and you want to get ideas and strategies related to communicating effectively with diverse customers, get copies of my books Please Every Customer: Delivering Stellar Customer Service Across Cultures and Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Three Positive Non-Verbal Communication Cues for Customer Service Representatives

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Three Positive Non Verbal Communication Cues for Customer Service Representatives

Three Positive Non-verbal Communication Cues

for Customer Service Representatives

Many customer service representatives struggle to gain and maintain strong relationships with their customers. Often, this is due to their inability to effectively communicate face-to-face with others. In many instances, they do not even realize that their nonverbal communication style is sending the wrong message, especially their nonverbal communication cues.

Since numerous nonverbal communication studies have found that the unspoken messages sent with the body, face, and hands often overshadow the words that people use, it is crucial for service providers to master the art of body language.

The following are three positive nonverbal communication areas on which you might focus to improve if you want to enhance communication and relationships with customers:

Direct eye contact (based on culture) – In Westernized cultures, making eye contact as an important means of communicating sincerity, interest, honesty, and other factors is taught early in life to children. When interacting with others, use intermittent (do not stare) direct eye contact in conjunction with periodic smiling and other positive non-verbal cues to show that you are friendly and have the other person’s interest in mind.

One important thing to keep in mind about eye contact is that it often varies in different cultures and sub-groups (e.g. Caucasians, African-Americans, women, and men). Do some research on other cultures and groups to see how eye contact is perceived and adjust your communication style accordingly when dealing with customers with those backgrounds. Monitor your customer’s reaction to your cues and modify as necessary and do not make assumptions. If someone reacts and you are not sure why to ask them to clarify.

Smiles – Often perceived as the universal language, smiling can communicate openness, friendliness, interest, and other aspects relevant to sound relationships. Use smiling when appropriate during conversations (e.g. upon meeting, when the conversation is going in a positive direction, or when the other person smiles) and you may see your bond with others start to form.

Facing the customer – Too often in today’s busy workplace, a customer service representative is busy multi-tasking when a customer approaches. As a result, they might have their head down or be facing in another direction while focusing on something else. To build and maintain good customer-provider relationships, stop what you are doing and give undivided attention to the person in front of you in order to help build brand and customer loyalty.

For additional ideas and strategies for effectively using non-verbal cues, get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas is an expert with Non-Verbal Communication Cues

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

 

Customer Service Is Driven By Many Factors

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Customer Service Is Driven By Many Factors

Customer Service Is Driven By Many Factors

Any customer service professional who has been on the job a period of time will tell you that dealing with internal and external customers can be a challenge at times.

To succeed in providing excellent customer service requires patience, a desire to help others and sound customer service skills. As the world becomes more global and you encounter people of all types and backgrounds, you will be required to gain new talents and insights, and to continually update your knowledge and skills. Sound customer communications and better understanding of people, in general, can lead to more satisfied and loyal customers in the long run.

Customer Satisfaction Quote – Horst Schultz

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Customer Satisfaction Quote – Horst Schultz

 

Meeting your customer’s needs wants and expectations are the keys to creating brand and customer loyalty.

As Horst Schultz is quoted as saying:

Customer Satisfaction Quote - Horst Schultz

“Unless you have 100% customer satisfaction, you must improve.” – Horst Schulze, President of The Ritz Carlton Hotels

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