Robert W. Lucas

Bob Lucas has been a trainer, presenter and adult educator for over four decades. He who has written hundreds of articles on training, writing, self-publishing and workplace learning skills and issues. He is also an award-winning author who has written thirty-three books on topics such as, customer service, brain based learning and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Two Elements of Effective Customer Communication

by

Two Elements of Effective Customer Communication

Two Elements of Effective Customer Communication

Two key elements in making your interactions with customers successful are to recognize how you tend to communicate and understanding how the communication process works. It is up to each customer service representative, and other employees in any organization, to take responsibility for developing his or her communication skills and knowledge.

Start by assessing your current interpersonal communication skills level and then seek information and assistance to improve in deficit areas. The easiest way to find out how you communicate is to ask those who know you best. Unfortunately, many people are leery about requesting feedback because of what they might hear. Conversely, most people have difficulty giving useful feedback because they either never learned how to do it or are uncomfortable doing it. In any event, try it. Ask a variety of people for their feedback because each person will likely have a different perspective.

For strategies and techniques for improving interpersonal communication skills with customers get a copy of Customer Service Skills for Success.  For ideas on communicating more effectively with customers from diverse backgrounds, try Please Every Customer: Delivering Stellar Customer Service Across Cultures.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Customer Service Quote – When Having a Bad Day…

by

Customer Service Quote – When Having a Bad Day…

 

Customer Service Quote - When Having a Bad Day...

Everybody has a bad day…get over it! Whenever you feel as if you do not want to deal with customers or that you would rather be doing something else, consider the following customer service quote:

“Treat every customer as if they sign you paycheck, because they do.” – Unknown

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

The Role of Channel Partner Relationships on Customer Loyalty

by

The Role of Channel Partner Relationships on Customer Loyalty

A key component of managing customer loyalty is for organizations to effectively establish and manage channel partner relationships. Such partners can help gain access to new business opportunities at lower costs, without having to merge or acquire more assets and employees. This means that retail and service pricing can be kept down. Such a strategy also provides a more competitive posture for your organization and potentially attracts and holds customers based on reduced pricing and enhanced product and service availability.

The Role of Channel Partner Relationships on Customer Loyalty

Through channel partner relationships organizations are able to build a larger and stronger competitive presence in the marketplace, which can help enhance customer trust and loyalty. This potentially occurs because customers view the organizations as a larger and stronger supplier or entity.

There are three types of typical channel partners with which your organization might build a relationship if you do not already have one in place. Transactional or indirect. This type of organization provides a distribution outlet or link for your company’s products and services. The challenge is that they maintain no specific loyalty and when the opportunity arises to obtain a newer product or service line, or one that is less expensive, they may move to other suppliers or vendors. Examples of transactional partners are online Web sites (e.g., Amazon.com and  Overstock.com), retail stores, or service providers (e.g., plumber, laundry, pest control, masseuse/masseur, and car repair). Tactical. This category of partners include organizations that are intricately meshed with your company’s internal operations. Examples of such arrangements include mobile phone service providers that use retail outlets (e.g., Best Buy or mall kiosks). Strategic. The third type of channel partnership involves signing agreements through which one organization creates a long-term alliance with one another to brand, develop, or produce each other’s products or services. An example of this is the code sharing that takes place between airlines where two different airlines can sell seats on a single plane under their own individual flight numbers.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

The Cost of Dissatisfied Customers

by

The Cost of Dissatisfied Customers

The Cost of Dissatisfied Customers

Numerous research studies have been conducted to try to determine the cost of a dissatisfied customer who defects. Too often, service providers look at the loss of a sale as a single event when a customer is dissatisfied. However, one dissatisfied customer can cost your organization a lot if they defect to a competitor and share their negative experience with friends and relatives.

To get an idea of what one negative customer experience can cost your organization over a 10-year period, consider the following example:

Ms. Ling comes in to return a product that she paid $22 for over a month ago. She explains that the product did not fit her needs and that she had been meaning to return it since the date she purchased it, but kept forgetting. She also explains that she comes in at least once a week to make purchases. Your company has a three-day return policy, your manager is out to lunch and you do not have the authority to override the policy. Ms. Ling is in a hurry and is upset by your inability to resolve the issue. She leaves after saying, “You just lost a good customer!”

Let’s assume that Ms. Ling spends at least $22 a week in your store and calculate the potential loss to your organization.

  • $22 x 52 (number of weeks in a year) = $1,144
  • 10 (number of years as a customer) x $1,144 = $11,440
  • 16 (number of people statistically told of her negative experience) x $11,440 = $183,040

These numbers are bad news. The good news is that you and every other employee in your organization can reduce a large percentage of customer defections by providing the best possible quality service.  If you and everyone in your organization focus on strengthening customer relationships, reducing customer defections and building brand and customer loyalty through the use of sound customer service skills, both your customers and your organization benefit.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Impact of Time on Customer Service

by

Impact of Time on Customer Service

Impact of Time on Customer Service

The concept and value of time differ between individuals. Your personal perception of time may differ from that of others. For example, if you are looking forward to a vacation or other special event time often seems to drag on. If you are in a hurry or are late for an event, it often seems to fly by putting even more pressure or stress on you. Others may not have the same reaction to events.

Some individuals grew up in a household or cultural environment where one or both of their parents or other caregivers had a lackadaisical attitude toward time and were often late. If this was the case in your home environment, the chances are that you may not be as punctual as someone who learned early on that being on time for meeting commitments was an important personal value. Depending on the situation and other people involved, this may or may not be an issue.

In some cultures being late by as much as an hour is acceptable. The higher a person’s status, the longer you might have to wait for them. In the United States and other monochronic societies, five to ten minutes is an acceptable wait time if someone is late, unless they are high ranking in an organization, government or military. The logic in such cases is that because of the demands on their time and the level of decisions in which they are typically involved, senior-level people are more likely to be detained or called into unscheduled meetings or telephone calls which might cause tardiness. Keep this in mind when you are providing service to different customers. Sometimes, patience is rewarded with a big order or contract.

As a customer service representative or someone who deals with internal customers, it is good to remind yourself that everyone is not like you. That does not mean they are wrong or bad; just different. Personal and cultural values differ. To succeed in business and to be able to deliver the best customer service possible, you should strive to educate yourself on diversity and the values and beliefs of people from around the world. This broadened global perspective will serve you well when interacting with customers and others in your life.

Extracted from: Please Every Customer: Delivering Stellar Customer Service Across Cultures.

Strategies for Improving Your Service Culture

by

Strategies for Improving Your Service Culture

In the past, organizations were continually making changes to their product and service lines to try to attract and hold customers. Often this has been their primary approach to customer satisfaction.

Strategies for Improving Your Service Culture

Many major organizations have become more customer-centric and stress long-term relationships with customers. They realize that it is cheaper, and smarter, to retain current customers, rather than subscribe to a revolving door approach of continually trying to attract new customers to replace the ones that they lost to competitors. Their goal is to continually try to enhance their service culture and the perception that current and potential customers have of their organization. Advertising campaigns often reflect this new awareness as companies try to communicate that they are more focused on their customers.

The following are some familiar slogans used by companies in their promotional materials:

  • “You can do it; We can help” – Home Depot
  • “Like a good neighbor”—State Farm Insurance
  • “When you’re here, you’re family”—Olive Garden Restaurants
  • “You’re in good hands”—Allstate Insurance Company
  • “It’s your store”—Albertsons Grocery Stores
  • “What can Brown Do for You?” – United Parcel Service (UPS)
  • “We’ll leave the light on for you.” Motel 6
  • “Think what we can do for you.” Bank of America

To do your part in better serving customers in your organization, take a look at the slogans above and ask yourself the following questions in order to help improve your service levels:

  • What am I currently doing to provide the same level of quality service that these companies are espousing?
  • What am I currently doing that I could do better when serving my customers?
  • What am I currently doing that is potentially detracting from customer perceptions of service?

Based on answers to these questions, develop an action plan for improvement and strive to develop customer-focused behaviors and deliver the best possible customer service in the future.

For additional ideas on how to improve your customer service skills, get copies of Customer Service: Skills for Success and How to Be  Great Call Center Representative.

About Your Customer Service Skills Expert – Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Provide the Best Customer Service Possible

by

Provide the Best Customer Service Possible

Providing the best customer service possible means that you do everything in your power to ensure that your customer’s needs, wants and expectations are met. Obviously, there are going to be times when challenges arise in service delivery, but that should not stop you from looking for practical and equitable solutions for both your customer and your organization.

A key part of any transaction is going to be that you always keep your word with customers. They have many choices in selecting a service or product provider. If they feel you cannot be depended upon to take action, they simply leave, often without complaint or comment.

When you tell customers you will do something, do it. Do not promise what you cannot deliver; many people take your word as your bond, especially those from cultures where a handshake still seals a deal (e.g. Middle Eastern countries, Hispanic and Asian cultures). Your goal should be to provide customers with competitively priced, reliable products or services that you deliver with little or no inconvenience or difficulty. Break the bond, and you risk destroying the relationship.

If feasible after delivering a product or providing service, contact your customer to make sure that he or she was satisfied and that your service met expectations. This follow-up can be an informal call, a more formal questionnaire, or a friendly e-mail or text message (assuming they authorized you to send such correspondence).

Always strive to underpromise and overdeliver. An example of this concept in action would be for you to suppose that a customer drops off film to be processed at your store on Tuesday. The store guarantees that the photos will be ready on Saturday. If possible, develop the film before Saturday, and call to tell the customer it is ready. When he or she comes to pick it up, give a coupon for a discount on the next roll of film. Such proactive efforts help secure customer loyalty and brand loyalty.

Provide the Best Customer Service PossibleProvide Customer Peace of Mind in All InteractionsFor additional ideas and information on dealing with customers from diverse backgrounds get a copy of Please Every Customer: Delivering Stellar Customer Service Across Cultures. For ideas on how to better deliver customer service in a variety of situations, check out Customer Service Skills for Success.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Provide Customer Peace of Mind in All Interactions

by

Provide Customer Peace of Mind in All Interactions

Customers want to do business with customer service representatives and organizations that they trust and believe offer quality service and products at a competitive and fair price. In any interaction with your customers, take the time to interact on a “human” level by showing appreciation and treating them as if they are important and are valued because they are.

Provide Customer Peace of Mind in All Interactions

There are numerous things that you can do to assure your customers while you provide the best customer service possible. Here are some common strategies:

  • Be positive and assertive in your words and actions. Help customers realize that you understand their issues, needs, wants and expectations and that you will do your best to assist in meeting them.
  • Assure customers through your words and efforts that you are confident, have their best interests at heart, and are in control of the situation.
  • Let them know that their calls or messages, questions, and needs will be addressed professionally and in a timely manner.
  • Reassure them that what they purchase is the best quality, has a solid warranty, will be backed by the organization and will address their needs while providing many benefits.
  • Assure them that their requests and information will be processed rapidly and promises will be met.

All of these things can lead them to the belief that they made the right decision in selecting you and your organization and that you will take care of their needs. They can also lead to customer satisfaction and brand and customer loyalty.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

In my book Customer Service Skills for Success, I define customer service as “the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business.”

Effectively Taking Telephone Messages

by

Effectively Taking Telephone Messages

Have you ever called a business only to have the person on the other end of the phone stumble through information gathering when trying to take a message for someone else? If so, you are not alone. It often seems that companies are not investing in basic customer service skills training anymore.  After all, how hard is it to ask someone for their name and other pertinent information, write that down and give the message to the appropriate person. Apparently very hard for many customer service representatives and employees in many organizations.

Effectively Taking Telephone Messages

If you ever find yourself in the situation where you are on the receiving end of a customer’s call and need to capture information professionally, the following is a “cheat sheet” of essential things you should get and record. At a minimum, when you take a message you should get this information from a caller when you answer a phone for someone else. This will aid you in providing the best customer service possible

  • Name (correctly spelled—ask the caller for spelling and do not assume you know how they spell it. For example, my last name is spelled LUCAS. There is a nursery in town spelled LUKAS).
  • The caller’s company name.
  • Phone number (with area code and country code, if appropriate).
  • Brief message (why they are calling and what they expect to happen next).
  • When the call should be returned.
  • Time and date of the call and your name (in case a question about the message arises).

Many office supply stores sell pre-printed phone message pads to help guide message takers.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Three Customer Relationship Building Tips

by

Three Customer Relationship Building Tips

Three Customer Relationship Building Tips

Building effective customer relationships are crucial to creating and maintaining customer loyalty.  Every member of an organization should be continually looking for ways that they individually can enhance the bond between customers and service providers. These efforts can lead to enhanced customer and brand loyalty.

The following are three simple tips that anyone can use to better manage customer relationships and build stronger levels of trust.

  1. If you seek trust; communicate it through your words and nonverbal cues.
  2. Always act in the best interest of your customers. Listen to them, ask questions, anticipate their needs, deliver what you promise, and exhibit high levels of professionalism in everything that you do whether your customers are present or not.
  3. Take the time to personalize your customer interactions and to make each customer feel special. Use a customer’s name often during an interaction, listen, smile, ask questions to show interest and strive to project a positive image. This can all lead to enhanced trust and helps ensure that the customer returns.

About Robert C. Lucas

Bob Lucas has been a trainer, presenter, customer service expert, and adult educator for over four decades. He has written hundreds of articles on training, writing, self-publishing, and workplace learning skills and issues. He is also an award-winning author who has written thirty-seven books on topics such as, writing, relationships, customer service, brain-based learning, and creative training strategies, interpersonal communication, diversity, and supervisory skills. Additionally, he has contributed articles, chapters, and activities to eighteen compilation books. Bob retired from the U.S. Marine Corps in 1991 after twenty-two years of active and reserve service.

Make Money Writing Books: Proven Profit Making Strategies for Authors by Robert W. Lucas at Amazon.com.

The key to successfully making money as an author and/or self-publisher is to brand yourself and your company and to make yourself and your book(s) a household name. Part of this is face-to-face interaction with people at trade shows, library events, book readings, book store signings, blogging or guest blogging on a topic related to their book(s). Another strategy involves writing articles and other materials that show up online and are found when people search for a given topic related to a topic about which the author has written.

If you need help building an author platform, branding yourself and your book(s) or generating recognition for what you do, Make Money Writing Books will help. Bob’s popular book addresses a multitude of ideas and strategies that you can use to help sell more books and create residual and passive income streams. The tips outlined in the book are focused to help authors but apply to virtually any professional trying to increase personal and product recognition and visibility.

Thanks for visiting our website!  If you need or want a copy of this content - please contact the author to request purchasing it. Thank you!